Category: Consumer Goods
South America Consumer Goods
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Home Insecticides in Chile
... home insecticides, resulting in relatively low demand for these products compared to pre-pandemic levels. Additionally, the rising costs led to a shift in consumer behaviour, with many preferring to invest in cleaning and maintenance items. ... Read More
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Toilet Care in Argentina
... cutting back on products that were not perceived as strictly necessary. While toilet care products were more likely to remain in the shopping basket than some other home care goods, they still experienced a reduction ... Read More
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Home Insecticides in Colombia
... According to the Ministry of Health, in 2024 the number of cases increased by 208% compared to 2023. Climate change is leading to the proliferation of Aedes aegypti mosquitoes in various regions of the country. ... Read More
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Laundry Care in Peru
... saw a slight decline in current value as core brands began to lose significant ground, in contrast to the substantial growth experienced by economy brands in recent years. This trend has been particularly evident in ... Read More
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Bleach in Argentina
... in Argentina. Among these products, bleach posted the smallest decline in sales in 2024, making it one of the better performers in the home care sector, despite an overall reduction in volume. Euromonitor International's Bleach ... Read More
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Home Care in Argentina
... drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, ... Read More
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Home Care in Chile
... after two years of historically high double-digit inflation rates, in line with the region. Following efforts by the central bank through interest rate hikes, inflation was brought under control. In 2024, year-on-year inflation was projected ... Read More
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Dishwashing in Brazil
... Despite being a category where the product is seen and used daily by consumers, hand dishwashing continues to have few differentiating factors between brands, with price being the main driver of purchasing decisions, followed by ... Read More
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Home Insecticides in Brazil
... in retail current value terms, as consumers aimed to protect their household. Nevertheless, growth rates could have been higher, since to some extent sales were cannibalised by insect repellent body lotions, which saw strong growth ... Read More
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Polishes in Brazil
... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More
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Bleach in Brazil
... than one purpose gained traction, with bleach also being deemed too aggressive for certain surfaces, besides leading to unwanted stains on clothing. The rising number of single-person households, with less space and less time to ... Read More
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Dishwashing in Bolivia
... Value sales for automatic dishwashing continued to be low, as penetration of dishwashers in local households is only in the single digits. However, it also registered volume growth, though not as high as for hand ... Read More
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Laundry Care in Bolivia
... well as inputs for production. This was due to sharp falls in foreign currency reserves. These price pressure also led consumers trading down. Euromonitor International's Laundry Care in Bolivia market report offers a comprehensive guide ... Read More
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Surface Care in Bolivia
... of US dollars in the formal financial system due to sharp falls in foreign currency reserves and this increased prices for imports in particular. Affordable imported brands were more severely impacted, as the price differentiation ... Read More
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Home Insecticides in Bolivia
... rises, particularly for imported brands. This saw local brands gain value share. This includes economy brands such as Tyson from Industrias Luri. It also extended its brands with a fragrance-free home insecticide. That being said, ... Read More
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Polishes in Colombia
... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More
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Surface Care in Colombia
... discounters, supermarkets, and hypermarkets and the rapid rise of private label. These retailers are engaging in a price war to attract more customers to their stores, as the economic conditions have not changed significantly and ... Read More
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Bleach in Colombia
... a negative impact on growth in current value terms, with it serving to push prices down. Nonetheless, on the flipside, the rapid rise of private label bleach continued to have a positive impact on retail ... Read More
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Air Care in Colombia
... instance, candle, gel, and other air care products continued to display a decline in sales with some consumers finding better alternatives in terms of price and/or effectiveness. Although air care products are not considered essential ... Read More
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Toilet Care in Colombia
... in sales. Products for the specific cleaning and maintenance of toilets are not considered essential in most households. Instead, consumers often use multipurpose products like bleach that offer disinfection and stain removal but at a ... Read More
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Dishwashing in Peru
... items considered a priority in terms of weekly spending. A key driver of growth has been price reductions led by Alicorp SAA and private label offerings. This has spurred rapid growth in liquid dishwashing products, ... Read More
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Surface Care in Peru
... of cleaning habits following the pandemic. During the COVID-19 crisis, consumers - especially those from middle- and high-income groups - increased their consumption of products such as home care disinfectants and kitchen, floor and oven ... Read More
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Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
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Surface Care in Brazil
... While home care wipes and floor cleaning systems saw the strongest value growth rate, this was from a low base, and actual value growth was driven by home care disinfectants and multi-purpose cleaners, which were ... Read More
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Toilet Care in Brazil
... to see a deceleration of value growth in 2024, while accelerating its volume growth. With consumers focused on saving money to buy essential products in the basic basket, they started to experiment with new brands ... Read More
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