Category: Consumer Goods
Colombia Consumer Goods
-
Laundry Care in Colombia
... but 2024 saw greater stability with some brands even delivering price reductions. These price drops were in part due to the fierce competition from private label which continued to challenge commercial brands that have been ... Read More
-
Dishwashing in Colombia
... stronger growth compared to solid/cream presentations, driven mostly by the low prices of private label brands and the greater convenience of liquid formats. Nevertheless, in 2024 many households continued to suffer from lower disposable incomes, ... Read More
-
Polishes in Colombia
... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More
-
Surface Care in Colombia
... discounters, supermarkets, and hypermarkets and the rapid rise of private label. These retailers are engaging in a price war to attract more customers to their stores, as the economic conditions have not changed significantly and ... Read More
-
Bleach in Colombia
... a negative impact on growth in current value terms, with it serving to push prices down. Nonetheless, on the flipside, the rapid rise of private label bleach continued to have a positive impact on retail ... Read More
-
Air Care in Colombia
... instance, candle, gel, and other air care products continued to display a decline in sales with some consumers finding better alternatives in terms of price and/or effectiveness. Although air care products are not considered essential ... Read More
-
Toilet Care in Colombia
... in sales. Products for the specific cleaning and maintenance of toilets are not considered essential in most households. Instead, consumers often use multipurpose products like bleach that offer disinfection and stain removal but at a ... Read More
-
Home Insecticides in Colombia
... According to the Ministry of Health, in 2024 the number of cases increased by 208% compared to 2023. Climate change is leading to the proliferation of Aedes aegypti mosquitoes in various regions of the country. ... Read More
-
Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
-
Colombia Probiotic Cosmetics Market - 2025 - 2028
... growing at a CAGR of 5.73% during the forecast period (2025-2028). Consumers in the Colombia probiotic cosmetics market are increasingly leaning towards products that are natural organic and free from harmful chemicals. This shift reflects ... Read More
-
Large Cooking Appliances in Colombia
... This was exacerbated by factors such as a decrease in purchasing power which caused consumers to prioritise essential goods and to limit their spending. Additionally, there is a growing trend towards adopting healthier consumption and ... Read More
-
Vacuum Cleaners in Colombia
... In response to the outbreak of COVID-19 many people invested in new or replacement vacuum cleaners to ensure their homes remained clean and hygienic. This resent the replacement cycle for many households. Additionally, Colombian consumers ... Read More
-
Home Laundry Appliances in Colombia
... washing machines, which experienced double-digit growth. Several significant factors contributed to this growth, including increased consumer purchasing power, the expansion of e-commerce, and the opening of new appliances and electronics specialists. Furthermore, companies implemented marketing ... Read More
-
Personal Care Appliances in Colombia
... excellent results with these products being extremely popular among Colombian consumers. Unlike many other products, the purchase of these appliances is not solely driven by price and necessity as they are often seen as aspirational ... Read More
-
Refrigeration Appliances in Colombia
... aggressive promotions through these channels to improve their position in the market. Economically speaking, this increase in demand was also linked to a general improvement in consumer purchasing power, which had decreased in 2023. Lower ... Read More
-
Food Preparation Appliances in Colombia
... to struggle, blenders demonstrated consistent growth in both volume and current value terms. The category’s steady performance can be attributed to the affordability of these products, a key factor that has contributed to the resilience ... Read More
-
Dishwashers in Colombia
... the construction sector which started in 2023, which has negatively impacted categories such as dishwashers. Dishwashers is still a niche category and is in its early stages of development with these products considered to be ... Read More
-
Small Cooking Appliances in Colombia
... after the highs of the pandemic years when there was a significant increase in people preparing and cooking meals at home. Nonetheless, while overall sales declined in retail volume terms in 2024 some products still ... Read More
-
Consumer Appliances in Colombia
... as refrigeration appliances, home laundry appliances and air treatment products, saw strong growth in 2024, others such as large cooking appliances and vacuum cleaners saw a significant decline in sales in retail volume terms. The ... Read More
-
Air Treatment Products in Colombia
... review period but sales saw particularly strong growth in 2023 and 2024 as sales benefited from the impact of the El Niño weather phenomenon in Colombia. This led to increased temperatures which in turn boosted ... Read More
-
Microwaves in Colombia
... recent years which has caused some consumers to explore other cooking options with more advanced features. Large companies are not making significant investments in microwaves which has painted a relatively bleak picture for the category. ... Read More
-
Womenswear in Colombia
... with this trend expected to persist into 2024 due to high inventory levels. Retail value sales are expected to plateau, while volume sales have already experienced a slight decline. Constrained consumer spending, exacerbated by rising ... Read More
-
Jeans in Colombia
... The casualisation of workwear and the wide variety of models and styles available, not tied to a specific trend, have boosted demand for jeans. For instance, wide jeans are particularly trendy among Generation Z, while ... Read More
-
Apparel Accessories in Colombia
... combination of practicality, evolving fashion trends, and the rise of street-style and athleisure, as well as their utility in shielding consumers from the intense sun. Conversely, ties have seen a significant decline in sales, largely ... Read More
-
Menswear in Colombia
... on comfort and convenience, menswear is becoming more synonymous with sportswear. This shift is not solely attributed to the growing number of people participating in sports but also to a broader change in men’s fashion ... Read More
Research Assistance
