Category: Consumer Goods
Brazil Consumer Goods
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Home Care in Brazil
... the last few years, many Brazilian consumers were willing to trade down when it came to home care products, leading the industry to see stronger growth in retail volume terms than in current value terms ... Read More
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Laundry Care in Brazil
... and cost-benefit ratio of such products, which led laundry care in Brazil to grow more significantly in volume than in value terms in 2024. Euromonitor International's Laundry Care in Brazil market report offers a comprehensive ... Read More
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Dishwashing in Brazil
... Despite being a category where the product is seen and used daily by consumers, hand dishwashing continues to have few differentiating factors between brands, with price being the main driver of purchasing decisions, followed by ... Read More
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Home Insecticides in Brazil
... in retail current value terms, as consumers aimed to protect their household. Nevertheless, growth rates could have been higher, since to some extent sales were cannibalised by insect repellent body lotions, which saw strong growth ... Read More
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Polishes in Brazil
... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More
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Bleach in Brazil
... than one purpose gained traction, with bleach also being deemed too aggressive for certain surfaces, besides leading to unwanted stains on clothing. The rising number of single-person households, with less space and less time to ... Read More
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Surface Care in Brazil
... While home care wipes and floor cleaning systems saw the strongest value growth rate, this was from a low base, and actual value growth was driven by home care disinfectants and multi-purpose cleaners, which were ... Read More
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Toilet Care in Brazil
... to see a deceleration of value growth in 2024, while accelerating its volume growth. With consumers focused on saving money to buy essential products in the basic basket, they started to experiment with new brands ... Read More
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Air Care in Brazil
... many companies permanently adopted a hybrid working model, consumers continued to spend more time at home, with younger generations who entered the market focusing on personalising their household environment with the fragrances that they prefer. ... Read More
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Apparel Accessories in Brazil
... the declining trend for other apparel accessories, as growth in this category was boosted significantly in 2020 by demand for fabric face masks during the pandemic, and sales are still normalising in the post-pandemic period. ... Read More
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Sportswear in Brazil
... of dynamic retail current value growth, benefiting from innovative approaches by brands, shifting consumer habits, and the excitement surrounding major events such as the Paris Olympics. From technological advances to strategic marketing campaigns, sportsw... Euromonitor ... Read More
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Menswear in Brazil
... simplicity in fashion, with men consolidating towards basic and versatile clothing. Unlike womenswear, which had to adjust significantly to meet the demand for affordability and more basic styles, menswear has long prioritised practical and cost-effect... ... Read More
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Womenswear in Brazil
... has been tempered by persistent issues such as unpredictable weather patterns, which continue to disrupt seasonal sales cycles. For instance, the lack of a consistent winter in recent years significantly impacted the sale of high ... Read More
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Childrenswear in Brazil
... preferences, and external market influences. Euromonitor International's Childrenswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 ... Read More
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Hosiery in Brazil
... underscores the category’s adaptability and its capacity to meet the evolving preferences of consumers. Euromonitor International's Hosiery in Brazil report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Footwear in Brazil
... and children’s footwear have been gradually increasing their shares of sales, and this is set to continue in 2024, albeit at a cautious pace. This shift indicates a subtle yet noteworthy change in consumer preference ... Read More
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Jeans in Brazil
... This revival is being fuelled by a convergence of factors, from stabilising raw materials costs to the shifting consumer preference towards casual, comfort-driven fashion. Euromonitor International's Jeans in Brazil report offers a comprehensive guide to ... Read More
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Apparel and Footwear in Brazil
... as higher US interest rates and a stronger dollar heightened tensions in Brazilian financial markets, weakening the Brazilian real and driving up local interest rates. Euromonitor International's Apparel and Footwear in Brazil report offers a ... Read More
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Cosmetics Market in Brazil 2025-2029
... cosmetics market in brazil provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More
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Food & Grocery Retailing in Brazil: Market Snapshot to 2028
... retailing. The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Scope Historic and forecast retail sales value for ... Read More
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Photographic Equipment (Electricals) Retailing in Brazil: Market Snapshot to 2028
... The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Scope Historic and forecast retail sales value for the ... Read More
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Refrigeration Appliances in Brazil
... Some people have prioritised expenditure on basic necessities, and are trying to make their money last longer. This is expected to lead refrigeration appliances in Brazil to see only low retail volume growth in 2024, ... Read More
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Home Laundry Appliances in Brazil
... and current value terms in 2024. Inflation has eased slightly, and the product mix has increased, with Chinese brands pressuring other players in an already competitive environment. Euromonitor International's Home Laundry Appliances in Brazil report ... Read More
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Consumer Appliances in Brazil
... cautious behaviour in this year, prioritising expenditure on basic necessities, and trying to make their money last longer. Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of ... Read More
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Personal Care Appliances in Brazil
... this year, the slowing of growth in personal care appliances is therefore expected to continue in Brazil, although solid growth is still expected in both retail volume and current value terms. As penetration is high, ... Read More
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