Category: Consumer Goods & Retailing
Sweden Consumer Goods & Retailing
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Skincare in Scandinavia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. ... Read More
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Sweden Pet Care
... pet abandonment reports, consequently slowing pet food sales. The return to pre-pandemic lifestyle has partnered with rising inflation and political instability, impacting these pet ownership figures. In addition, price hikes have continued to challenge sales. ... Read More
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Sweden Pet Products
... accessible in most pet aisles. Conversely, supplementation for small animals is often considered niche. However, there are indications of expansion into the small animal segment. Arken Zoo has recently introduced its brand Oxbow on shelves, ... Read More
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Sweden Dog Food
... of their families, they seek out treats and mixers to spoil and indulge them. This shift in perception is driving a surge in demand for premium and health-conscious options, leading to notable growth in this ... Read More
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Sweden Other Pet Food
... primarily the result of rising unit prices attributed to inflation and a shift towards higher quality, premium products. While not as prominent as seen in the dog and cat categories, pet humanisation is influencing owners ... Read More
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Sweden Cat Food
... in adoptions showing signs of plateauing compared to the surge seen during 2020-2021. Swedes are gradually reverting to their pre-pandemic routines, prompting some to re-evaluate their commitments to pet care and the possibility of adding ... Read More
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Beauty and Personal Care in Sweden
... inflation. Swedes view beauty and personal care products as essential, meaning they are unlikely to cut back on quality, even in challenging economic times. Additionally, a growing focus on health and wellbeing, particularly since the ... Read More
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Bath and Shower in Sweden
... lining exists in the form of a strong premiumisation trend and inflation, which have bolstered value sales. The pandemic initially caused a surge in demand, followed by a post-pandemic correction. As of 2023, growth patterns ... Read More
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Fragrances in Sweden
... out from the crowd. Furthermore, premium brands consistently fuel excitement with a steady stream of new launches, keeping the fragrance journey fresh and captivating. The element of status also plays a role. Owning a premium ... Read More
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Men's Grooming in Sweden
... between men's and women's skin and hair. This shift creates opportunities for brands to develop targeted products across various categories, catering to the evolving preferences of Swedish men. Euromonitor International's Men's Grooming in Sweden report ... Read More
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Sun Care in Sweden
... overall trend towards sun protection remains strong. Consumers are increasingly aware of the damaging effects of UV rays, prompting them to embrace sun safety measures. This awareness is further amplified by high levels of melanoma ... Read More
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Colour Cosmetics in Sweden
... premiumisation trend, a steady stream of innovative products, and rising inflation pushing up unit prices. Compared to fragrance and skin care, colour cosmetics have exhibited slightly less dynamic growth, but the overall outlook remains positive. ... Read More
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Premium Beauty and Personal Care in Sweden
... care, with consumers increasingly trading up for more sophisticated beauty and personal care products. Euromonitor International's Premium Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Deodorants in Sweden
... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More
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Depilatories in Sweden
... Swedish women, leading to a mature market with limited room for significant expansion. The preference for a hairless look has been the norm for a long time, driving consumers towards longer-lasting hair removal methods, which ... Read More
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Skin Care in Sweden
... expansion, strong trends in premiumisation and inflation have kept value sales dynamic in 2023. Euromonitor International's Skin Care in Sweden report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Mass Beauty and Personal Care in Sweden
... shift towards premium products in beauty and personal care overall. Euromonitor International's Mass Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Oral Care in Sweden
... primarily driven by two factors: consumers are gradually replacing oral care products more frequently, indicating a growing awareness of the importance of oral health maintenance. Additionally, a rising population and increased adoption of oral care ... Read More
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Hair Care in Sweden
... skin care, hair care has not witnessed a drastic shift towards premium products. This can be attributed to the significant share of sales happening through grocery channels, where price sensitivity is higher. However, the pandemic's ... Read More
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Personal Hygiene in Scandinavia
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, ... Read More
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Direct Selling in Sweden
... due to high inflationary pressure on prices. At constant 2023 prices, retail value sales of direct selling decreased strongly at the end of the review period. Undoubtedly, direct selling, like other retail channels, suffered from ... Read More
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Convenience Retailers in Sweden
... preference for discounters and large format stores, convenience formats came under increased pressure. The convenience stores operated by two grocery giants Axfood AB (Tempo) and ICA Sverige AB (ICA Nära) demonstrated relatively slow retail current ... Read More
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Discounters in Sweden
... connected to unstable geopolitical turbulences in Europe, energy price jumps, growing interest rates and high inflation. As a result of tough economic conditions, consumers in Sweden have been forced to review their consumption patterns and ... Read More
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Supermarkets in Sweden
... grocery retailers in the country. In 2023, the channel posted high single-digit retail current value growth, supported by high inflationary pressure on prices. That supermarkets also managed to post a positive, if modest, retail value ... Read More
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