Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
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Consumer Electronics in Romania
... inflation on unit prices, the economy and cost of living. Sales have continued to decline in 2023 with many consumers having seen a drop in their disposable incomes and thus they are postponing non-essential purchases. ... Read More
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Wearable Electronics in Romania
... burn calories, water intake, sleep quality etc). This has been a key driver of demand for wearable electronics with players constantly adding new features. For example, Apple Watch 8, which was launched in September 2022, ... Read More
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Headphones in Romania
... Furthermore, rising mobility post-COVID-19 has also increased the demand for headphones as consumers are commuting to work and school again, as well as travelling inside and outside the country. Euromonitor International's Headphones in Romania report ... Read More
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Home Video in Romania
... elevated rates of inflation which has led to a sharp rise in the cost of living. In addition, many Romanians purchased new or replacement televisions in 2020 and 2021, due to the fact they found ... Read More
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Imaging Devices in Romania
... and economic pressures have led to declining disposable incomes which is making consumers think twice before buying certain consumer electronics, especially imaging devices. These products are not high on the list of priorities for Romanians ... Read More
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Cigarettes in Romania
... by a substantial reduction in COVID-19 infections, which lowered concerns about the consequences of COVID-19 complications caused by smoking. The return to a normal life, with longer time spent out of the home, also reduced ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Romania
... tobacco products are perceived as an exotic alternative and have been used by some consumers to reduce stress and create a better state of wellbeing. Cigars, cigarillos and smoking tobacco is also a small category, ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania
... is widely distributed through small local grocers, which are a popular channel for buying cigarettes. Smokers are paying more attention to their health and that of their families when spending more time home, and are ... Read More
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Tobacco in Romania
... retail channels in Romania supports the performance of the tobacco industry, with the presence of cigarettes on retailer’s shelves a must especially for the vast network of small local grocers. In fact, the sale of ... Read More
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Sunglasses in Romania
... who strongly consider their social image and reputation. These brands have gained substantial popularity among Romanians, who value the association with prestigious and well-known names in the eyewear industry. Euromonitor International's Sunglasses in Romania report ... Read More
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Eyewear in Romania
... combination of factors that have influenced the spending behaviour of Romanian consumers. Firstly, the persistently high inflation rates prevailing in the country have shaped buying habits, particularly for areas such as sunglasses. Secondly, an increase ... Read More
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Spectacles in Romania
... their spectacles, as, despite the economic landscape, they remain willing to invest a higher amount into spectacles to ensure the durability and quality of the product. This positive performance on the landscape is driven by ... Read More
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Domestic Appliances Market in Romania to 2027
... from 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with ... Read More
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Video Games in Romania
... including video gaming. Therefore, following double-digit retail current value growth through the review period, video games posted an even faster increment in 2022. The popularity of video gaming was boosted by the home seclusion measure ... Read More
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Traditional Toys and Games in Romania
... benefit from the high demand from consumers at the end of the review period. In general, consumers in Romania are demanding more from the toys and games they purchase, expecting not simply entertainment or fun. ... Read More
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Toys and Games in Romania
... the review period. Whereas premiumisation was a key trend in the industry across the review period, some budget-conscious consumers turned to cheaper products. In general, Romanian consumers hunted more actively for special offers and discounts ... Read More
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Homewares in Romania
... led to price rises. In addition, with pandemic restrictions lifted in 2022, consumers resumed their out-of-home lifestyles, and as a result cooked and ate less at home, which also negatively impacted demand for homewares. That ... Read More
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Home Furnishings in Romania
... leading to steep price rises was the shortage of local wood. While Romania has abundant supplies of local wood, a significant amount was exported, leading to supply shortages for local manufacturers. In 2021, the country ... Read More
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Gardening in Romania
... greater connection with nature. In 2022, this resulted in an increase in demand (at constant 2022 prices), in spite of double-digit inflation, caused by the energy crisis stemming from the war in Ukraine. All gardening ... Read More
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Home and Garden in Romania
... caused by the energy crisis, stemming from the war in Ukraine. As a result, at constant 2022 prices, home and garden registered a decrease in constant value sales. Euromonitor International's Home and Garden in Romania ... Read More
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Home Improvement in Romania
... of high inflation, more Romanians opted to undertake small home improvement projects themselves, resulting in increased demand for power tools in particular. This was also supported by increased house building, particularly in Bucharest. However, several ... Read More
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Other Pet Food in Romania
... often requires large initial expenses to set up a safe pet environment. Other pets mainly appeal to children and the pandemic encouraged their ownership in order to keep children relaxed and entertained whilst unable to ... Read More
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Dog Food in Romania
... lifting of COVID-19 restrictions from March 2022, which in 2023 led to return to work of office employees who used to work from home, which reduced the time people had for dogs. Due to the ... Read More
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Pet Care in Romania
... due to the high price of utilities, food and fuel resulted in the reduction of purchasing power, which impacted volume growth in the year. This was especially evident in pet food, the largest pet care ... Read More
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Cat Food in Romania
... double-digit growth in the year due to the strong growth of the average unit price due to inflation and the rising costs of manufacturing and distribution. Also, the high price of utilities, food and fuel ... Read More
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