Category: Consumer Goods & Retailing
Portugal Consumer Goods & Retailing
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Mass Beauty and Personal Care in Portugal
... basic categories, with already high penetration levels, such as body wash/shower gel or toothpaste, benefited from Portuguese consumers opting for bigger pack sizes that offered a lower cost per volume. In categories such as body ... Read More
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Oral Care in Portugal
... very mature categories with very high penetration levels. Nevertheless, oral care registered visible retail volume growth in 2023 across all product areas, with the exception of battery toothbrushes. Toothpaste benefited from price declines seen from ... Read More
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Beauty and Personal Care in Portugal
... of less mature categories, including colour cosmetics and depilatories. Within more mature categories, such as hair care and oral care, specialised products, including salon professional hair care, medicated shampoo, dental floss, and denture care, performed ... Read More
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Skin Care in Portugal
... is driving growth in this product area. Facial skin needs more care and exposure to external factors such as pollution, cold and the sun. In addition, many consumers are keen to reduce signs of ageing ... Read More
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Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
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Hair Care in Portugal
... the overall performance. In addition, mounting inflationary pressures caused many consumers to become more price-sensitive, buying private label for standard shampoo, from discounters. Mercadona, for instance, has accelerated its development in Portugal and has showcased ... Read More
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Colour Cosmetics in Portugal
... generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by , the rising use of Instagram, TikTok and beauty influencers. These younger ... Read More
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Premium Beauty and Personal Care in Portugal
... conflict in Ukraine and eroded disposable incomes, premium beauty and personal care products registered retail volume and value growth in 2023. This was consistent with a return to pre-pandemic behaviours, with some local consumers trading ... Read More
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Fragrances in Portugal
... to trading down. On the contrary, fragrance purchases are emotional purchases, not pragmatic. As such, sales of premium offerings benefited as consumers looked to indulge themselves in stressful times, perceiving premium fragrances as an affordable ... Read More
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Bath and Shower in Portugal
... volume growth was encouraged by consumers downtrading to cheaper items and bigger pack sizes; behaviour driven by the high level of inflation. This trend was further encouraged by retailers, in particular discounters, that promoted bigger ... Read More
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Retail Adult Incontinence in Portugal
... replacements and an investment in more reliable goods. For heavy incontinence products, the ongoing ageing of the population and the difficulties in accessing senior residences due to lack of vacancies, continued to support the retail ... Read More
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Retail Tissue in Portugal
... of items they deemed unessential. This led to a decline in areas such as paper towels and paper tableware, with paper towels recording the strongest volume decline, with consumers reducing the use and replacing the ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Nappies/Diapers/Pants in Portugal
... throughout 2022 and 2023, driving sales in the category. Many consumers put a halt on trying to conceive due to COVID-19. With the threat of the pandemic reducing, birth rates increased in 2023. In addition, ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... (AFH) tissue sales rose in 2023, boosted by the continuous recovery of tourism. Euromonitor International's Away-from-Home Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at ... Read More
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Menstrual Care in Portugal
... with consumers needing to replace the product more frequently, selecting higher quality goods. Positive results were driven by pantyliners and tampons, with long summers increasing the use of tampons, while many females chose to use ... Read More
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Tissue and Hygiene in Portugal
... strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes. Euromonitor International's Tissue and Hygiene ... Read More
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Hypermarkets in Portugal
... offer a wide assortment of goods, the stores lose competitiveness when it comes to proximity, often located further away from neighbourhoods. Many consumers are changing their preferences when choosing where to shop for food, preferring ... Read More
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Convenience Retailers in Portugal
... convenience stores has been at the expense of small grocers in Portugal, with many rebranding to become convenience retailers. Partnerships with strong distribution players allows smaller grocery retailers and independent retailers access to support, know-how, ... Read More
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Health and Beauty Specialists in Portugal
... a decline in outlets in 2022, store numbers increased in 2023, further aiding sales. Competition in health and beauty is increasingly fierce, with brands (multi-branded and single-branded) competing not only among themselves but also with ... Read More
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Apparel and Footwear Specialists in Portugal
... following the outbreak of COVID-19, when the channel recorded double-digit growth. This growth was driven by the market opening after strong constraints during the pandemic years. As such, across 2022, pre-pandemic values were surpassed, and ... Read More
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Retail in Portugal
... was particularly high for discounters, convenience stores and general merchandise stores. However, outlet growth was flat in 2023. Although new players reached the market, such as the first Dior store, and strong expansion plans were ... Read More
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Direct Selling in Portugal
... challenging the channel, and consequently, it struggles to drive sales. This situation was heightened in 2023, when consumers' purchasing power declined, with high inflation rates and growing Euribor taxes further jeopardising the growth of the ... Read More
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Discounters in Portugal
... some consumers have continued this behaviour in light of rising inflation. These trends have led to positive growth for discounters. Discounters grew above the market average and were conquering share prior to the outbreak of ... Read More
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Appliances and Electronics Specialists in Portugal
... was driven by rising price points due to ongoing inflation. Therefore, while value was positive, due to consumers' limited budgets, impulse purchases were reduced, and retail volume growth was low. Despite this, a trend for ... Read More
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