Category: Consumer Goods & Retailing
Portugal Consumer Goods & Retailing
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Portugal Tobacco
... Cigarettes saw a decline in retail volume terms in 2023 despite the positive impact from tourist purchases, as visitors came to the country in increasing numbers. Euromonitor International's Tobacco in Portugal report offers a comprehensive ... Read More
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Portugal Pet Products
... rate of increase is expected to slow compared with the previous year. With falling purchasing power, pet owners are tending to become more cautious when making their purchasing decisions. For instance, in other pet products, ... Read More
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Portugal Other Pet Food
... population of other pets saw a slight decline in 2023, and this is set to continue in 2024. Having a pet involves investment and time to care for it. With the return to the office ... Read More
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Portugal Dog Food
... private label and the premium segment also registering better dynamics. Those who could afford it continued to buy premium products, and those who suffered from a loss of purchasing power tried to balance their budget ... Read More
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Portugal Cat Food
... across all price segments. The cat population rose throughout the review period, and this is set to continue in 2024, as cats’ small size makes them ideal for apartment living, and their independent nature is ... Read More
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Portugal Pet Care
... number of pet adoptions during the pandemic, the pet population is expected to decline in this year. The return to offices and a drop in household purchasing power has meant that fewer families have been ... Read More
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Baby and Child-Specific Products in Portugal
... the landscape, while items designed for older children saw a loss. Portuguese consumers are increasingly aware of the sensitivity of babies’ skin and are willing to invest in products specifically designed for babies, even in ... Read More
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Depilatories in Portugal
... addition, high inflation rates in 2022 and 2023 resulted in lower disposable income for Portuguese consumers. This saw some women leaving beauty salons for hair removal services, such as waxing and laser hair removal, favouring ... Read More
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Deodorants in Portugal
... growth opportunities in 2023. However, long-term trends encouraged sales. Portuguese consumers are increasingly adopting healthier lifestyles. As part of this trend, a rising number of adults have been practicing a sport on a more regular ... Read More
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Sun Care in Portugal
... protect the skin from negative effects of the sun. Therefore, despite rising inflation and consumers actively seeking ways to save costs, sun care was considered essential. Euromonitor International's Sun Care in Portugal report offers a ... Read More
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Mass Beauty and Personal Care in Portugal
... basic categories, with already high penetration levels, such as body wash/shower gel or toothpaste, benefited from Portuguese consumers opting for bigger pack sizes that offered a lower cost per volume. In categories such as body ... Read More
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Oral Care in Portugal
... very mature categories with very high penetration levels. Nevertheless, oral care registered visible retail volume growth in 2023 across all product areas, with the exception of battery toothbrushes. Toothpaste benefited from price declines seen from ... Read More
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Beauty and Personal Care in Portugal
... of less mature categories, including colour cosmetics and depilatories. Within more mature categories, such as hair care and oral care, specialised products, including salon professional hair care, medicated shampoo, dental floss, and denture care, performed ... Read More
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Skin Care in Portugal
... is driving growth in this product area. Facial skin needs more care and exposure to external factors such as pollution, cold and the sun. In addition, many consumers are keen to reduce signs of ageing ... Read More
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Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
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Hair Care in Portugal
... the overall performance. In addition, mounting inflationary pressures caused many consumers to become more price-sensitive, buying private label for standard shampoo, from discounters. Mercadona, for instance, has accelerated its development in Portugal and has showcased ... Read More
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Colour Cosmetics in Portugal
... generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by , the rising use of Instagram, TikTok and beauty influencers. These younger ... Read More
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Premium Beauty and Personal Care in Portugal
... conflict in Ukraine and eroded disposable incomes, premium beauty and personal care products registered retail volume and value growth in 2023. This was consistent with a return to pre-pandemic behaviours, with some local consumers trading ... Read More
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Fragrances in Portugal
... to trading down. On the contrary, fragrance purchases are emotional purchases, not pragmatic. As such, sales of premium offerings benefited as consumers looked to indulge themselves in stressful times, perceiving premium fragrances as an affordable ... Read More
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Bath and Shower in Portugal
... volume growth was encouraged by consumers downtrading to cheaper items and bigger pack sizes; behaviour driven by the high level of inflation. This trend was further encouraged by retailers, in particular discounters, that promoted bigger ... Read More
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Retail Adult Incontinence in Portugal
... replacements and an investment in more reliable goods. For heavy incontinence products, the ongoing ageing of the population and the difficulties in accessing senior residences due to lack of vacancies, continued to support the retail ... Read More
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Retail Tissue in Portugal
... of items they deemed unessential. This led to a decline in areas such as paper towels and paper tableware, with paper towels recording the strongest volume decline, with consumers reducing the use and replacing the ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Nappies/Diapers/Pants in Portugal
... throughout 2022 and 2023, driving sales in the category. Many consumers put a halt on trying to conceive due to COVID-19. With the threat of the pandemic reducing, birth rates increased in 2023. In addition, ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... (AFH) tissue sales rose in 2023, boosted by the continuous recovery of tourism. Euromonitor International's Away-from-Home Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at ... Read More
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