Category: Consumer Goods & Retailing
Poland Consumer Goods & Retailing
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Poland Tobacco
... of this weakened in 2023. A similar picture was seen in fine cut tobacco which also reported a decline in volume sales in 2023. Due to increasing health consciousness, consumers are moving to alternative products, ... Read More
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Poland Cigars, Cigarillos and Smoking Tobacco
... Poland following Russia's invasion of Ukraine. However, in 2023 the influence of this was less pronounced as many of these refugees either returned home or moved on to other countries. The second reason that negatively ... Read More
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Poland Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... products are perceived as the easiest e-vapour product for new vapers to approach and use. The category is already highly fragmented with consumers having a very wide selection of brands and options to choose from. ... Read More
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Poland Homewares
... consumers developed a keen interest in cooking and eating at home, sales began to normalise, as Poles returned to their busy lifestyles. Growth was also negatively impacted by an adverse macroeconomic landscape, with high interest ... Read More
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Poland Home Furnishings
... of a challenging macroeconomic environment, with inflationary pressures, high interest rates and a decline in construction output constraining household spending. With the total number of permits for issued for residential buildings having declined year-on-year, this ... Read More
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Poland Home and Garden
... within a context of a challenging macroeconomic environment, with inflationary pressures, high interest rates and a decline in constriction output constraining household spending. The home and garden market is closely linked to the housing market, ... Read More
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Poland Gardening
... and a contracting housing market, consumers prioritised their outdoor living spaces when it came to beautifying their homes. Gardening as a hobby grew in popularity during the pandemic, when consumers were confined to their homes ... Read More
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Poland Home Improvement
... the face of a challenging macroeconomic environment, with high interest rates and increases in food and energy prices, consumers were reluctant to commit to large renovation products. Growth was further hampered by a decline in ... Read More
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Poland Sunglasses
... category remains one of the fastest-growing in eyewear in Poland. Notably, there is a noticeable shift in consumer behaviour towards sunglasses, with more Polish consumers viewing them not only as fashion accessories but also as ... Read More
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Poland Spectacles
... of spectacle lenses due to evolving eye conditions propelled this dynamic growth, contrasting with the more discretionary nature of spectacle frames. Despite the ongoing economic challenges in Poland, spectacle frames also experienced mid-single digit value ... Read More
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Poland Eyewear
... impairments, emerged as the more dynamic category, contributing to overall growth in both value and volume terms. This growth was primarily fuelled by an increase in average unit prices. Conversely, conventional lenses experienced a decline ... Read More
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Poland Traditional Toys and Games
... these challenges, the category continues to perform well, driven by key trends around the incorporation of technology and sustainable practices. Indeed, within this context, consumer spending on traditional toys has proven resilient, with a focus ... Read More
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Poland Video Games
... value and quality. For example, high levels of inflation have led to increased prices for consoles and games, affecting consumer purchasing decisions and pushing them towards seeking greater value, such as in bundled offers or ... Read More
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Poland Toys and Games
... shift towards digital platforms in general, as consumers engage with digital and online media from home. AR/VR headsets is another strong growth category, which further supports online sales. Overall, video games is a significant driver ... Read More
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Poland Baby and Child-Specific Products
... However, different performances were seen across categories. For instance, whilst baby wipes saw below-average growth, a significant surge in sales was witnessed by baby and child-specific sun care, in both retail volume and current value ... Read More
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Poland Skin Care
... increases in sales across all categories. The Polish market is saturated with a variety of multinational and local skin care brands that cater to a wide range of skin problems and consumer needs across all ... Read More
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Poland Beauty and Personal Care
... growth. A major challenge for players was to operate in conditions of high market volatility, with unstable prices and availability of raw materials and components, increasing production costs, increases in the minimum wage and inflation, ... Read More
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Poland Premium Beauty and Personal Care
... of the premium segment was higher than the mass segment, and in fact stood amongst the highest in Europe. The significant growth of the middle-classes, who aspire to purchase high-end products, kept demand strong despite ... Read More
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Poland Depilatories
... remote working back to the office environment served as an extra incentive for individuals to focus on their appearance. Moreover, despite a certain backlash, the social code encouraging hairless skin amongst women remains an important ... Read More
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Poland Sun Care
... current value terms, but not rebounding completely from the pandemic downturn in volume terms. Actual growth in 2023 was primarily propelled by sales of mass sun protection products, although the highest growth rates in current ... Read More
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Poland Mass Beauty and Personal Care
... current value growth was seen across all mass beauty and personal care categories in 2023, with mass skin care and mass adult sun care witnessing the strongest increases. Value growth in this year was partly ... Read More
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Poland Deodorants
... value growth except for deodorant wipes, which maintained its declining trend in volume terms. Growth was largely attributed to the full return of social, professional, and sports activities. With rising prices also playing a role ... Read More
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Poland Hair Care
... current value sales had already returned to the pre-pandemic level in 2021, and volume sales followed in 2022. Growth was visible across most categories in 2023, except perms and relaxants (a decline only in volume ... Read More
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Poland Colour Cosmetics
... a dynamic increase in current value terms – robust double-digit value increases were seen across all the main categories within colour cosmetics. Transitioning from a period dominated by the uncertainties of the pandemic, colour cosmetics ... Read More
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Poland Fragrances
... seduction and indulgence, there was a newfound desire for scents that evoke safety, serenity, and self-satisfaction. Some consumers returned to physical stores, with health and personal care stores providing the primary offline growth momentum. Nevertheless, ... Read More
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