Category: Consumer Goods & Retailing
Nigeria Consumer Goods & Retailing
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Nigeria: Beauty Tech Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the beauty tech products market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Nigeria: Candles Market - Analysis, Size, Trends, Consumption, and Forecast
... medium term. The report provides a strategic analysis of the candles market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market. ... Read More
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Nigeria: Luxury Eye Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the luxury eye cosmetics market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Nigeria: Luxury Face Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the luxury face cosmetics market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Air Care in Nigeria
... of 18%, with a deeper decline in categories deemed less essential, such as candle and car air fresheners. Euromonitor International's Air Care in Nigeria market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in Nigeria
... average unit price by 65% between 2023 and 2024 (and by 130% between 2022 and 2024) had a negative impact on demand, making demand slow down significantly compared to the review period. However, the availability ... Read More
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Surface Care in Nigeria
... average price rising by over 100% between 2022 and 2024, also had a negative impact on demand. While surface care products are often viewed as essential, demand was reduced due to the use of bleach ... Read More
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Toilet Care in Nigeria
... consumers to reduce spending despite the category being viewed as essential. The average unit price increased by 50% in 2024 (and by almost 100% between 2022 and 2024) driving strong current value growth while leading ... Read More
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Laundry Care in Nigeria
... conditions. High inflation led to a sharp rise in unit prices, with the average unit price climbing by nearly 80%. While retail volume sales experienced an increase of 3%, the strong value sales growth was ... Read More
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Home Insecticides in Nigeria
... caused by the depreciation of the local currency and the rise in energy costs, led to a marked reduction in affordability. The average unit price for the category rose by 50% in 2024 (and by ... Read More
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Dishwashing in Nigeria
... market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis ... Read More
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Polishes in Nigeria
... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More
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Microwaves in Nigeria
... These appliances can help to save on energy costs and have gained popularity due to the scarcity and higher price of cooking gas. In combination, these factors supported volume sales of microwaves in 2024, after ... Read More
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Large Cooking Appliances in Nigeria
... of food and energy climbed over 2024. Large cooking appliances, comprising freestanding cooker hoods and freestanding cookers, are mostly imported into Nigeria with brands subject to rising import costs and currency devaluation, which has pushed ... Read More
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Food Preparation Appliances in Nigeria
... processors are deemed to be essential tools in the kitchen to support healthier eating, with both appliances seeing slight volume growth over 2024. Blenders are considered important for Nigerian cooking, which involves blending tomatoes, peppers, ... Read More
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Refrigeration Appliances in Nigeria
... to increase. With high costs of living still plaguing consumers and limiting disposable income, consumers chose to buy now to get more value for their money. There was also financial support from some provincial governments, ... Read More
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Home Laundry Appliances in Nigeria
... of home laundry appliances have been negatively affected. Many households have had no other option than to turn to handwashing as a very cheap and affordable alternative. This has depleted sales of home laundry appliances ... Read More
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Dishwashers in Nigeria
... poor economy has only weakened demand for dishwashers in 2024. Although there has been growing demand among middle-income households in the review period, lower consumer purchasing power has slowed this trend, with steep decline in ... Read More
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Consumer Appliances in Nigeria
... buying essential appliances and products that are deemed more affordable. Whilst the pursuit of healthier lifestyles has underpinned purchases among some middle- and high-income consumers, budget constraints have weakened the impact of this trend. Some ... Read More
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Air Treatment Products in Nigeria
... summertime resulted in strong demand for air conditioners and cooling fans which are already considered essential products. A growing number of offices, hotels, religious institutions, new residential buildings and government parastatals purchased more affordable brands ... Read More
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Small Cooking Appliances in Nigeria
... appliances are considered non-essential, some cheaper alternatives were sought after. The purchase of a coffee machine is still a luxury in Nigeria and not a popular appliance, as are kettles and rice cookers. Locals would ... Read More
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Vacuum Cleaners in Nigeria
... hamper demand with steep volume sales decline over 2024. Even affluent consumers have been forced to prioritise essential good due to the economy downturn. Vacuum cleaners are still a niche and regarded as a luxury ... Read More
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Personal Care Appliances in Nigeria
... use of hair cream remover, disposable razor blades and shaving sticks resulted in strong volume sales decline of personal care appliances in 2024. Similarly, within dental care, most Nigerians use normal toothbrushes and view electric ... Read More
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Jeans in Nigeria
... power has been weakened by high inflation, whilst jeans unit prices were driven up by the depreciation of the local currency which impacted on imports. Many consumers turned to the informal market where second hand ... Read More
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