Category: Consumer Goods & Retailing
Kenya Consumer Goods & Retailing
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Beauty and Personal Care in Kenya
... Kenya, propelled by the country's expanding young, fashion-conscious population, rising standards of living, and urbanisation. Due to generations of devoted consumers who have become overly dependent on beauty products, along with the move to internet ... Read More
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Mass Beauty and Personal Care in Kenya
... is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products ... Read More
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Bath and Shower in Kenya
... hydroquinone, mercury, and its compounds. Exposure to high levels of these elements over long periods of time can lead to serious health problems, such as kidney damage and digestive illnesses, thus the recent cull of ... Read More
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Hair Care in Kenya
... cutting their relaxed hair. Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, ... Read More
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Sanitary Protection in Kenya
... and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels together with panty ... Read More
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Retail in Kenya
... with some players being forced to exit the market. Players such as Shoprite, Choppies, and Builders cited the weak economy, amongst other factors for their reasons for exiting the market. Nonetheless, the economic outlook for ... Read More
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Retail E-Commerce in Kenya
... concerns some consumers still have about shopping online, while it also supports the large number of unbanked consumers who do not have the facility to make online payments. Furthermore, it also allows consumers to inspect ... Read More
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Grocery Retailers in Kenya
... looked to expand as the country continued its recovery from the impact of the COVID-19 pandemic. For example, Quick Mart opened several new outlets in Kenya in 2022. In addition, Naivas also opened a few ... Read More
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Non-Grocery Retailers in Kenya
... Massmart Holdings Ltd announced in early 2023 its decision to close its Builders Warehouse operations in the country. Although this was mainly due to the poor economic conditions there is also a perception that its ... Read More
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Direct Selling in Kenya
... it difficult for salespeople to move around, while a fear of contagion left many consumers reluctant to open their doors to them, even after these restrictions were eased. Nonetheless, the channel continued on the path ... Read More
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Kenya Floriculture Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
... worldwide lockdown, and restrictions on travel by national governments across the world have affected Kenya's floriculture market in serious ways. The demand for flowers was decreased due to cancellations of weddings and events. Farmers have ... Read More
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Africa Sports Equipment and Apparel Market - By Sports Type (Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports, Winter Sports, Watersports, Others); By Product Type (Equipment, Apparel); By Distribution Channel (Online, Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029 Africa Sports Equipment and Apparel Market Expand at Steady CAGR of 4.5% During 2023–2029 ... Read More
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Middle East and Africa Smartwatch Market - By Product (Extension, Standalone, Classic/Hybrid); By Operating System (iOS, Android, Others); By Application (Personal Assistance and Safety, Health/ Wellness, Media & Entertainment, Sports, Communication, Others); By Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others); By Country (Saudi Arabia, UAE, Qatar, Kuwait, Iran, South Africa, Nigeria, Kenya, Egypt, Morocco, Algeria, Rest of Middle East & Africa), Trend Analysis, Competitive Landscape & Forecast, 2023–2029
... (Direct Sales, E-Commerce, Retail Stores, Others); By Country (Saudi Arabia, UAE, Qatar, Kuwait, Iran, South Africa, Nigeria, Kenya, Egypt, Morocco, Algeria, Rest of Middle East & Africa), Trend Analysis, Competitive Landscape & Forecast, 2023–2029 Middle ... Read More
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Kenya Tobacco Product Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Kenya Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Kenya Furniture Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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Kenya Floriculture Market, By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2027
... Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2027 The Kenya floriculture market is expected to witness steady growth during the forecast ... Read More
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Kenya Furniture Market Outlook (2018-2026)
... forecasts until 2026 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly ... Read More
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Modern Grocery Retailers in Kenya
... those on lower incomes, were forced to curb their discretionary spending, while a dusk-to-dawn curfew in some cities – most notably Nairobi – during the early stages of the pandemic led many to do more ... Read More
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E-Commerce (Goods) in Kenya
... many local consumers to rein in their discretionary spending, the fact that many consumers found it much more difficult to shop in person due to restrictions on movement led some to try online shopping for ... Read More
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Apparel and Footwear Specialist Retailers in Kenya
... unemployment, and even many of those who kept their jobs saw a reduction in their disposable income. With consumer confidence extremely weak, more consumers opted to mend what they already had or to buy second-hand ... Read More
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Retailing in Kenya
... reduce their discretionary spending. The sales of grocery retailers fell, as many consumers cut back on non-essential purchases. However, modern grocery retailers were harder hit than their traditional counterparts: The latter tend to be located ... Read More
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Traditional Grocery Retailers in Kenya
... sales of some traditional grocery retailers, particularly those located in urban centres or close to transportation hubs, such as bus stops. However, others, particularly those located in high-density neighbourhoods, were more resilient, as curfews and ... Read More
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Mixed Retailers in Kenya
... them. Variety stores are mostly frequented by young, urban consumers who like to go to such stores to window shop and bargain hunt, and both of these activities were significantly curtailed by the pandemic. The ... Read More
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Mobile E-Commerce (Goods) in Kenya
... 2020 and 2021 due to the COVID-19 pandemic, mobile internet browsing was increasingly the first point of contact between retailers and shoppers. Leading online retailers like Jumia, Kilimall and Alibaba to perform well as they ... Read More
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