Category: Consumer Goods & Retailing
Kenya Consumer Goods & Retailing
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Sun Care in Kenya
... Indeed, some consumers do not perceive sun care as essential – despite the growing awareness of health and grooming related matters among Kenyan consumers. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Premium Beauty and Personal Care in Kenya
... great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby ... Read More
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Fragrances in Kenya
... Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central Business District, where a number of beauty salons are situated. Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the ... Read More
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Skin Care in Kenya
... is well-known for its colour cosmetics overall, along with its iconic bold lipsticks. The brand, which is owned by Estée Lauder Cos Inc (GBO), has debuted a new “high-performance” skin care range called “hyper-real”, which ... Read More
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Baby and Child-Specific Products in Kenya
... used for babies and children as well as other family members, therefore being more economical purchases – as opposed to specific products for babies and children per se. Euromonitor International's Baby and Child-specific Products in ... Read More
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Deodorants in Kenya
... the greatest attention to their personal care and grooming routines. The positive category performance is also supported by numerous advertising and promotional campaigns from major players, such as seen with leading brand Nivea Deodorant (Beiersdorf ... Read More
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Oral Care in Kenya
... Indeed, brands are going an extra mile to partner with organisations in a bid to create product awareness which, in turn, will translate into sales. In oral care, leading brand Colgate (Colgate-Palmolive (East Africa) Ltd) ... Read More
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Beauty and Personal Care in Kenya
... Kenya, propelled by the country's expanding young, fashion-conscious population, rising standards of living, and urbanisation. Due to generations of devoted consumers who have become overly dependent on beauty products, along with the move to internet ... Read More
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Mass Beauty and Personal Care in Kenya
... is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products ... Read More
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Bath and Shower in Kenya
... hydroquinone, mercury, and its compounds. Exposure to high levels of these elements over long periods of time can lead to serious health problems, such as kidney damage and digestive illnesses, thus the recent cull of ... Read More
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Hair Care in Kenya
... cutting their relaxed hair. Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, ... Read More
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Sanitary Protection in Kenya
... and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels together with panty ... Read More
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Retail in Kenya
... with some players being forced to exit the market. Players such as Shoprite, Choppies, and Builders cited the weak economy, amongst other factors for their reasons for exiting the market. Nonetheless, the economic outlook for ... Read More
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Retail E-Commerce in Kenya
... concerns some consumers still have about shopping online, while it also supports the large number of unbanked consumers who do not have the facility to make online payments. Furthermore, it also allows consumers to inspect ... Read More
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Grocery Retailers in Kenya
... looked to expand as the country continued its recovery from the impact of the COVID-19 pandemic. For example, Quick Mart opened several new outlets in Kenya in 2022. In addition, Naivas also opened a few ... Read More
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Non-Grocery Retailers in Kenya
... Massmart Holdings Ltd announced in early 2023 its decision to close its Builders Warehouse operations in the country. Although this was mainly due to the poor economic conditions there is also a perception that its ... Read More
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Direct Selling in Kenya
... it difficult for salespeople to move around, while a fear of contagion left many consumers reluctant to open their doors to them, even after these restrictions were eased. Nonetheless, the channel continued on the path ... Read More
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Kenya Floriculture Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
... worldwide lockdown, and restrictions on travel by national governments across the world have affected Kenya's floriculture market in serious ways. The demand for flowers was decreased due to cancellations of weddings and events. Farmers have ... Read More
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Africa Sports Equipment and Apparel Market - By Sports Type (Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports, Winter Sports, Watersports, Others); By Product Type (Equipment, Apparel); By Distribution Channel (Online, Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029 Africa Sports Equipment and Apparel Market Expand at Steady CAGR of 4.5% During 2023–2029 ... Read More
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Middle East and Africa Smartwatch Market - By Product (Extension, Standalone, Classic/Hybrid); By Operating System (iOS, Android, Others); By Application (Personal Assistance and Safety, Health/ Wellness, Media & Entertainment, Sports, Communication, Others); By Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others); By Country (Saudi Arabia, UAE, Qatar, Kuwait, Iran, South Africa, Nigeria, Kenya, Egypt, Morocco, Algeria, Rest of Middle East & Africa), Trend Analysis, Competitive Landscape & Forecast, 2023–2029
... (Direct Sales, E-Commerce, Retail Stores, Others); By Country (Saudi Arabia, UAE, Qatar, Kuwait, Iran, South Africa, Nigeria, Kenya, Egypt, Morocco, Algeria, Rest of Middle East & Africa), Trend Analysis, Competitive Landscape & Forecast, 2023–2029 Middle ... Read More
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Kenya Tobacco Product Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Kenya Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Kenya Furniture Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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Kenya Furniture Market Outlook (2018-2026)
... forecasts until 2026 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly ... Read More
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