Category: Consumer Goods & Retailing
Greece Consumer Goods & Retailing
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Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
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Home Insecticides in Greece
... subject to rising prices. Despite this, the category saw a more stable performance in retail volume terms in 2024 compared to the previous few years. This was in part due to the rising number of ... Read More
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Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Dishwashing in Greece
... companies had to implement price drops. This led to significant price drops from all of the key players which resulted in hand dishwashing posting a decline in current value terms in 2024, with this also ... Read More
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Greece Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
... of 18.6% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 14.0% during 2025-2029. Loyalty market in the country is ... Read More
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Dishwashers in Greece
... largely due to consumers leading busy lifestyles seeking convenience. Dishwashers retain a higher appeal amongst families and larger households, while gaining traction in smaller households. Importantly, advances in dishwasher technology have led to more energy-efficient ... Read More
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Refrigeration Appliances in Greece
... the form of vouchers for consumers to replace older refrigeration appliances with new, more energy-efficient models. The households that received the vouchers replaced their refrigeration appliances in 2023. In 2024 sales derived from new purchases ... Read More
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Microwaves in Greece
... in a single unit proved to be the best performers in growth terms. A new trend in premium models is the integration of added functions, such as air frying and steam cooking. The shift to ... Read More
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Vacuum Cleaners in Greece
... popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as ... Read More
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Consumer Appliances in Greece
... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More
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Food Preparation Appliances in Greece
... spending. Moreover, most types of food preparation appliances witnessed retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, when consumers spent more time cooking at home. This reduced the need to purchase new ... Read More
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Home Laundry Appliances in Greece
... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More
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Small Cooking Appliances in Greece
... the most dynamic category, posting further double-digit retail volume and current value growth in 2024. When first introduced, air fryers appealed mostly to single-person households. However, a growing appeal amongst families is driving a demand ... Read More
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Large Cooking Appliances in Greece
... replacement purchases. Consumer awareness of the format has been growing, driving a wave of replacement purchases with more consumers shifting from vitroceramic to induction hobs. The bulk of retail volume sales of new purchases also ... Read More
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Air Treatment Products in Greece
... subsidies to consumers who replaced their old split air conditioners and upgraded to more energy-efficient models. This contributed to spikes in retail volume growth in the main category, split air conditioners, in 2022 and 2023. ... Read More
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Personal Care Appliances in Greece
... outperform personal care appliances as a whole in retail volume growth terms at the end of the review period. Hair styling appliances performed well, driven by the momentum of hair styling brushes. Given their higher ... Read More
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Menswear in Greece
... group - dominating the landscape. The popularity of these brands stems from their ability to quickly respond to emerging fashion trends, consistently refreshing their collections to stay relevant and appealing to consumers. Moreover, their strong ... Read More
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Apparel Accessories in Greece
... extent than the previous year. Ongoing economic challenges, including inflationary pressures and reduced disposable incomes, have made Greek consumers more price-sensitive, pushing them to prioritise essential goods over non-essentials like apparel accessories. Euromonitor International's Apparel ... Read More
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Footwear in Greece
... environment, where consumers are more price-conscious, there is a rising preference for investing in higher-quality, versatile footwear that offers better returns over time. At the same time, the rise of athleisure and the continued shift ... Read More
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Jeans in Greece
... acceptance of leisurewear in formal settings, including the workplace. Changing climatic conditions also play a role, with shorter winters delaying the demand for winter apparel and prolonging the use of jeans throughout the year. While ... Read More
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Childrenswear in Greece
... and tear of active play. Simplicity in design is also key, with fastenings like elastic waistbands preferred over buttons or zippers for ease of use. Durability is a major factor as children tend not to ... Read More
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Hosiery in Greece
... designs, moving away from the plain cotton socks of the past. This change is largely driven by the influence of social media and fashion influencers, who have turned items of hosiery into statement pieces rather ... Read More
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