Category: Consumer Goods
Poland Consumer Goods
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Poland Home Improvement
... the face of a challenging macroeconomic environment, with high interest rates and increases in food and energy prices, consumers were reluctant to commit to large renovation products. Growth was further hampered by a decline in ... Read More
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Poland Sunglasses
... category remains one of the fastest-growing in eyewear in Poland. Notably, there is a noticeable shift in consumer behaviour towards sunglasses, with more Polish consumers viewing them not only as fashion accessories but also as ... Read More
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Poland Spectacles
... of spectacle lenses due to evolving eye conditions propelled this dynamic growth, contrasting with the more discretionary nature of spectacle frames. Despite the ongoing economic challenges in Poland, spectacle frames also experienced mid-single digit value ... Read More
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Poland Eyewear
... impairments, emerged as the more dynamic category, contributing to overall growth in both value and volume terms. This growth was primarily fuelled by an increase in average unit prices. Conversely, conventional lenses experienced a decline ... Read More
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Poland Traditional Toys and Games
... these challenges, the category continues to perform well, driven by key trends around the incorporation of technology and sustainable practices. Indeed, within this context, consumer spending on traditional toys has proven resilient, with a focus ... Read More
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Poland Video Games
... value and quality. For example, high levels of inflation have led to increased prices for consoles and games, affecting consumer purchasing decisions and pushing them towards seeking greater value, such as in bundled offers or ... Read More
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Poland Toys and Games
... shift towards digital platforms in general, as consumers engage with digital and online media from home. AR/VR headsets is another strong growth category, which further supports online sales. Overall, video games is a significant driver ... Read More
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Poland Baby and Child-Specific Products
... However, different performances were seen across categories. For instance, whilst baby wipes saw below-average growth, a significant surge in sales was witnessed by baby and child-specific sun care, in both retail volume and current value ... Read More
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Poland Skin Care
... increases in sales across all categories. The Polish market is saturated with a variety of multinational and local skin care brands that cater to a wide range of skin problems and consumer needs across all ... Read More
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Poland Beauty and Personal Care
... growth. A major challenge for players was to operate in conditions of high market volatility, with unstable prices and availability of raw materials and components, increasing production costs, increases in the minimum wage and inflation, ... Read More
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Poland Premium Beauty and Personal Care
... of the premium segment was higher than the mass segment, and in fact stood amongst the highest in Europe. The significant growth of the middle-classes, who aspire to purchase high-end products, kept demand strong despite ... Read More
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Poland Depilatories
... remote working back to the office environment served as an extra incentive for individuals to focus on their appearance. Moreover, despite a certain backlash, the social code encouraging hairless skin amongst women remains an important ... Read More
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Poland Sun Care
... current value terms, but not rebounding completely from the pandemic downturn in volume terms. Actual growth in 2023 was primarily propelled by sales of mass sun protection products, although the highest growth rates in current ... Read More
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Poland Mass Beauty and Personal Care
... current value growth was seen across all mass beauty and personal care categories in 2023, with mass skin care and mass adult sun care witnessing the strongest increases. Value growth in this year was partly ... Read More
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Poland Deodorants
... value growth except for deodorant wipes, which maintained its declining trend in volume terms. Growth was largely attributed to the full return of social, professional, and sports activities. With rising prices also playing a role ... Read More
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Poland Hair Care
... current value sales had already returned to the pre-pandemic level in 2021, and volume sales followed in 2022. Growth was visible across most categories in 2023, except perms and relaxants (a decline only in volume ... Read More
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Poland Colour Cosmetics
... a dynamic increase in current value terms – robust double-digit value increases were seen across all the main categories within colour cosmetics. Transitioning from a period dominated by the uncertainties of the pandemic, colour cosmetics ... Read More
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Poland Fragrances
... seduction and indulgence, there was a newfound desire for scents that evoke safety, serenity, and self-satisfaction. Some consumers returned to physical stores, with health and personal care stores providing the primary offline growth momentum. Nevertheless, ... Read More
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Poland Men's Grooming
... returned to the pre-pandemic level. Despite already seeing a strong recovery, value sales saw continued double-digit growth in 2023. While high inflation constrained volume growth to some extent, it significantly boosted value growth, particularly in ... Read More
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Poland Bath and Shower
... after the peak of the pandemic. Bar soap saw one of the most dynamic growth rates in current value terms in 2023, as in recent times, these products have emerged from the shadows of misconception, ... Read More
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Poland Oral Care
... Poles still lack adequate oral hygiene practices, so there is still plenty of room for growth. Nearly 60% of adult Poles brush their teeth twice daily, while almost 20% do so less frequently, according to ... Read More
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Poland Cat Food
... expected to enable this transition. As such, there is expected to be a surge in demand for premium cat food, boasting higher-quality ingredients such as real meat, and also including targeted health benefits such as ... Read More
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Poland Pet Products
... growth reflects a global movement towards pet humanisation, with pets increasingly seen as integral family members. This trend is driving growth in pet apparel, from functional attire like coats for the cold Polish winters to ... Read More
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Poland Dog Food
... expected to lead to further premiumisation, with premium wet food in particular performing strongly. Rising disposable incomes and heightened awareness of pet health is fuelling this trend. Owners are willing to invest in formulations boasting ... Read More
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Poland Pet Care
... support this growth, as inflation eases significantly and real wages rise. Euromonitor International's Pet Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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