Category: Consumer Goods
Kenya Consumer Goods
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Kenya Tobacco
... Tobacco Kenya Ltd, leading to suppressed profits. However, despite these challenges, tobacco in Kenya remains a fairly resilient category overall, adapting to inflation and post-COVID-19 behaviours. That said, value sales are notably stronger than volume ... Read More
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Kenya Cigars, Cigarillos and Smoking Tobacco
... cigarillos, while smoking tobacco is not significant enough to be covered by Euromonitor International data at this current time. While the high prices of such products limit potentially stronger sales, social media trends are influencing ... Read More
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Kenya Oral Care
... and water-free oral care solution. The new launch emphasises affordability and convenience for Kenyans and aims to enhance regular oral care practices. Eezi collaborates with local partners, including Laboratory & Allied and Goodlife Pharmacy, ensuring ... Read More
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Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
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Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
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Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Kenya Hair Care
... chemical-free lifestyles in general, is driving evolving demand. Rising health concerns regarding the use of chemical products and the associated shift toward natural products are encouraging most players to focus on the development and launch ... Read More
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Kenya Men's Grooming
... were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing. ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Skin Care
... sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne. Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Kenya Fragrances
... shift from premium to budget-friendly mass fragrances that still cater to their needs. Mass fragrances are in higher demand due to their lower price points in a pattern that has persisted throughout the review period. ... Read More
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Kenya Bath and Shower
... are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of ... Read More
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Kenya Depilatories
... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Retail Adult Incontinence in Kenya
... a growing regard for the transformative impact of using adult incontinence products in this country. Social stigma surrounding incontinence hinders open discussions, and impacts the purchase of these products, as individuals may be reluctant to ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Wipes in Kenya
... middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. A flurry of launches in recent years has widened the choice of brands, making wipes more accessible to lower ... Read More
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Retail Tissue in Kenya
... environment for the toilet paper category, especially in the premium segment. The rising global price of pulp combined with lower domestic production has tripled the cost of tissue paper in Kenya. Tissue prices have more ... Read More
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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Kenya Floriculture - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029). Key Highlights Kenya's economy is heavily reliant on agriculture. The floriculture sub-sector is one of the country's leading foreign exchange earners. ... Read More
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Tourism Flows in Kenya
... potential to significantly contribute to the sector's recovery following the impact of the COVID-19 pandemic. Euromonitor International's Tourism Flows in Kenya report offers a comprehensive guide to the size and shape of the market at ... Read More
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