Category: Consumer Goods
Kenya Consumer Goods
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Laundry Care in Kenya
... is a response to the rising demand for professional laundry services, driven by an expanding middle-class consumer base and urbanisation. LG recognises the potential for profitable ventures in this area, as laundromats offer convenience and ... Read More
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Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Retail Adult Incontinence in Kenya
... a growing regard for the transformative impact of using adult incontinence products in this country. Social stigma surrounding incontinence hinders open discussions, and impacts the purchase of these products, as individuals may be reluctant to ... Read More
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Air Care in Kenya
... the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population in ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Dishwashing in Kenya
... inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end ... Read More
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Wipes in Kenya
... middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. A flurry of launches in recent years has widened the choice of brands, making wipes more accessible to lower ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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Home Insecticides in Kenya
... country's growing middle-class consumer base. With improving lifestyles, these consumers were more inclined to look for safer and more modern insecticide methods to use in their homes, thereby shifting away from traditional methods, such as ... Read More
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Retail Tissue in Kenya
... environment for the toilet paper category, especially in the premium segment. The rising global price of pulp combined with lower domestic production has tripled the cost of tissue paper in Kenya. Tissue prices have more ... Read More
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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Kenya Floriculture - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029). Key Highlights Kenya's economy is heavily reliant on agriculture. The floriculture sub-sector is one of the country's leading foreign exchange earners. ... Read More
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Tourism Flows in Kenya
... potential to significantly contribute to the sector's recovery following the impact of the COVID-19 pandemic. Euromonitor International's Tourism Flows in Kenya report offers a comprehensive guide to the size and shape of the market at ... Read More
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Travel in Kenya
... Kenya's tourism sector. China's decision to ease COVID-19 restrictions and reintroduce international travel is viewed as a promising development for East Africa's efforts to revive its tourism industry. Leveraging this, Kenya, Uganda, and Rwanda within ... Read More
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Lodging (Destination) in Kenya
... choices and explore new destinations, particularly those that are remote and away from crowded areas. This change had a significant impact on luxury tourism, which is expected to witness substantial growth starting from 2023. Euromonitor ... Read More
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Booking in Kenya
... more expensive for individuals to explore various destinations within the country. The surge in fuel and food prices has contributed to a higher cost of living for the local population, affecting their ability to save ... Read More
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Kenya Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update
... According to PayNXT360’s, Ecommerce market in Kenya is expected to grow by 15.25% on annual basis to reach US$2.3 billion in 2022. Medium to long term growth story of Ecommerce industry in Kenya promises to ... Read More
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Kenya Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update
... conversational commerce industry in Kenya is expected to grow by 17.9% on annual basis to reach US$0.3 billion in 2023. The conversational commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Wildlife Tourism - Case Study
... and mountain tourism among others. Wildlife watching tourism occurs mainly in protected areas. Some types of wildlife tourism include: safari tourism, which involves guided tours through national parks, reserves and wildlife sanctuaries to observe animals ... Read More
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Kenya Hotels Market Size by Rooms (Total, Occupied, Available), Revenues, Customer Type (Business and Leisure), Hotel Categories (Budget, Midscale, Upscale, Luxury), and Forecast to 2026
... services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Kenya Hotels Market Analytics ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Kenya
... usually social smokers that enjoy smoking these products in social settings. In 2022, increased inflation and taxation on tobacco products led to further declining volumes of sales owing to increased unit prices. However, growth is ... Read More
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Tobacco in Kenya
... to limited consumer budgets in the face of high inflation and rising cigarette price points. Consumers turned to cheaper offerings, driving the growth of economy brands. Additionally, the landscape has a high level of illegal ... Read More
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Cigarettes in Kenya
... while damaging the overall industry performance and dampening sales volume. Illicit cigarettes are untaxed, making them cheaper in comparison. The current economic situation favours cheaper products, making them highly appealing to consumers living on restricted ... Read More
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