Category: Consumer Goods
Colombia Consumer Goods
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Retail in Colombia
... food and beverages exports, which registered a 24% increase. However, despite notable signs of economic recovery in 2023 with a revaluation rate of 17%, according to a Banco de la República de Colombia report in ... Read More
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Discounters in Colombia
... uncertainty and budget constraints. Discounters have come to the fore for Colombian consumers through proposals centred on economy and variety in terms of product offer. Not only have discounters managed to gain traction in terms ... Read More
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Apparel and Footwear Specialists in Colombia
... strongly in consumers’ out-of-home choices, have experienced significant changes since the pandemic. Dress codes have been loosened, giving more room in work environments for less formal clothing and footwear. Comfortable and sporty items were the ... Read More
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Supermarkets in Colombia
... supported by frequent discounts and offers. The importance of hypermarkets is in decline in grocery retailing in Colombia, since people prefer to buy in smaller formats and seek differentiated and niche offers. In this light, ... Read More
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Convenience Retailers in Colombia
... have shown agility and flexibility in adapting to the changing environment by focusing on innovation and taking a customer-first approach, which helped the channel record value growth. In 2023, the Sbarro pizza brand was introduced ... Read More
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Health and Beauty Specialists in Colombia
... and social events. The cosmetic and health industry in the country has shifted towards digitalisation, with virtual sales channels and delivery throughout the country; however, the in-store experience continues to be important. Mac therefore opened ... Read More
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Appliances and Electronics Specialists in Colombia
... laptops. Also, the Ministry of Finance reported that there would be no non-VAT days for national products in 2023, which discouraged purchases by consumers waiting for promotions. With the entry of a new government in ... Read More
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Hypermarkets in Colombia
... of the brand’s sales. This successful development is based on the philosophy of “customer centrism”, which involves constantly listening to customers, addressing their complaints, and identifying opportunities in order to create the best experience for ... Read More
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Direct Selling in Colombia
... the country. In the wake of the COVID-19 pandemic, direct sellers in the country have initiated sales processes through the different platforms used in the channel. This has fostered the integral commercialisation of health and ... Read More
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General Merchandise Stores in Colombia
... economic environment and inflationary pressure. Dollarcity, a low-cost store chain in Colombia, is experiencing pleasing growth thanks to the expansion of its portfolio with Colombian brands and opening new outlets. Despite its limited grocery selection, ... Read More
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Home Products Specialists in Colombia
... due to the economic environment prioritised essential products such as groceries. With consumers still wanting to be fashionable and pamper themselves as much as they could, clothing and beauty categories also benefited to an extent ... Read More
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Retail E-Commerce in Colombia
... This shift was supported by sale events, which particularly supported sales in fast-moving goods categories such as groceries, apparel, and beauty. The Colombian Chamber of Electronic Commerce, for instance, launched Hot Sale Days, which were ... Read More
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Colombia Handbag Market Overview, 2029
... rise. Colombia has a rich tradition of artisanal craftsmanship, particularly in leatherworking and weaving. Many handbag brands in Colombia pride themselves on using traditional techniques and locally sourced materials to create high-quality and unique products. ... Read More
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Colombia Decorative Lighting Market Overview, 2029
... budgets, reflecting the country's vast cultural influences. Colombian consumers have a liking for natural materials such as wood and rattan, as well as vibrant colors and tropical influences. The enthusiasm for locally created and sustainable ... Read More
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Retail Tissue in Colombia
... reducing the meters and weight of toilet paper rolls in an attempt to avoid passing higher price rises onto consumers. Amidst budget constraints, households have changed their purchase habits, with affordable packs of two units ... Read More
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Rx/Reimbursement Adult Incontinence in Colombia
... medicines, nutritional supplements, and diapers for heavy incontinence, the uncertainty and difficulties faced by healthcare providers (EPS) negatively impacted the delivery of incontinence goods. The problems in 2023 were due to the cost of MIPRES ... Read More
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Tissue and Hygiene in Colombia
... retail volume sales. Economic uncertainty affected consumers' purchasing habits, with many trading down to more affordable brands or private label goods. Despite witnessing a deceleration in growth rates, hygiene products maintained positive numbers in retail ... Read More
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Away-From-Home Tissue and Hygiene in Colombia
... normality after COVID-19 restrictions were lifted. This has led to face-to-face attendance in schools and universities, and although hybrid work schemes have become part of the new normal, most office workers alternate between the office ... Read More
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Menstrual Care in Colombia
... market share in 2023 as consumers sought more affordable options despite being viewed as basic compared to commercial goods, economic offerings and private labels offered by discounters gained ground, as many women prioritised cost over ... Read More
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Wipes in Colombia
... categories over the review period, as the convenience it provided chimed with the priorities of busy consumers. During the pandemic, in particular, wipes benefited from rising hygiene-consciousness. Rapid consumer interest in wipes forced manufacturers to ... Read More
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Retail Adult Incontinence in Colombia
... 2019. However, price increases, although smaller compared to 2022, continued to impact demand, particularly in light incontinence products. Faced with tight budgets, many consumers migrated from retail adult incontinence goods to menstrual care products, which ... Read More
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Nappies/Diapers/Pants in Colombia
... basic needs. Price pressure saw consumers migrate between brands, opting to purchase goods when deals and discounts were in place. While traditionally, brand loyalty drove sales in nappies/diapers/pants, parents have prioritised price-point above perceived quality, ... Read More
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Surface Care in Colombia
... care sales remain well above pre-pandemic levels in 2023. The weaker performance can be partly explained by the lower focus on disinfection habits since the pandemic, coupled with the more difficult economic situation and high ... Read More
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Air Care in Colombia
... their budgets. The trend towards hybrid working, which has become more permanent in Colombia, is resulting in more time spent at home. In turn, this has supported demand for spray/aerosol and liquid air care, which ... Read More
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Home Insecticides in Colombia
... The category has also been affected by the shortage of rain in areas like Santander and the Coast, leading to lower product turnover. However, the rainy season, which falls in the second half of the ... Read More
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