Category: Consumer Goods
Colombia Consumer Goods
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Colour Cosmetics in Colombia
... is to Colombian women and their habits. Eye make-up remained the largest category in value terms at the end of the review period, benefiting from trends of consumer experimentation and shifting from bold colours to ... Read More
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Men's Grooming in Colombia
... of new products did not prevent a significant decline in volume. While the largest category in men’s toiletries in value terms remained men’s deodorants, volume growth in this category was limited by maturity. Nonetheless, players ... Read More
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Mass Beauty and Personal Care in Colombia
... mass brands because of their lower purchasing power as the prices of energy and groceries continued their upward trend (with inflation at 9.28% in 2023 according to the DANE - The National Administrative Department of ... Read More
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Skin Care in Colombia
... on skin care routines. As in every other area of beauty and personal care, value growth in 2023 was boosted by unit price increases. As a result, more competitive pricing was particularly pressing given the ... Read More
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Oral Care in Colombia
... more price sensitive, encouraging them to switch away from branded goods towards less expensive private label offerings. Private label products have increased their quality standards in toothpaste, moving away from basic or traditional formulae to ... Read More
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Sun Care in Colombia
... awareness about the potential damage caused by sun and blue light, including premature skin ageing and the development of skin cancers. As a result, consumers have expanded the use of sun care towards a daily ... Read More
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Hair Care in Colombia
... during the year. Similar to other beauty and personal care categories, brands continued to leverage consumers’ preference for and greater interest in ingredients that support their health and further supported innovation utilising ingredients such as ... Read More
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Premium Beauty and Personal Care in Colombia
... increase in value share across most categories and gained ground from other channels such as department stores. While e-commerce strongly appeals to Millennials and Generation Z consumers, retailers have invested in their physical stores to ... Read More
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Deodorants in Colombia
... result of the growth in retail prices linked to the higher costs of production faced by manufacturers. According to official sources (IDEAM - Institute of Hydrology, Meteorology and Environmental Studies), during 2023, the average air ... Read More
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Depilatories in Colombia
... services, such as waxing and laser hair removal. Women’s razors and blades benefited strongly from this situation, representing a less expensive alternative solution, and saw growth in volume and value in 2023. Depilatories brands aimed ... Read More
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Bath and Shower in Colombia
... to liquid soap due to its more accessible prices and value-added features in terms of both packaging and ingredients. Skinification also reached bath and shower as the category witnessed the inclusion of prebiotics and collagen ... Read More
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Baby and Child-Specific Products in Colombia
... consumers to shift to family-orientated offerings. As consumers move between channels looking for convenience and price, they are open to trying new brands and products, especially private label options, which is constraining the performance of ... Read More
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Colombia Luxury Footwear Market Overview, 2029
... is relatively new. This rise is mostly linked to the country's growing upper-middle class, which has developed a taste for designer brands and luxury items. The evolution of this segment indicates a shift in customer ... Read More
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Retail in Colombia
... food and beverages exports, which registered a 24% increase. However, despite notable signs of economic recovery in 2023 with a revaluation rate of 17%, according to a Banco de la República de Colombia report in ... Read More
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Discounters in Colombia
... uncertainty and budget constraints. Discounters have come to the fore for Colombian consumers through proposals centred on economy and variety in terms of product offer. Not only have discounters managed to gain traction in terms ... Read More
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Apparel and Footwear Specialists in Colombia
... strongly in consumers’ out-of-home choices, have experienced significant changes since the pandemic. Dress codes have been loosened, giving more room in work environments for less formal clothing and footwear. Comfortable and sporty items were the ... Read More
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Supermarkets in Colombia
... supported by frequent discounts and offers. The importance of hypermarkets is in decline in grocery retailing in Colombia, since people prefer to buy in smaller formats and seek differentiated and niche offers. In this light, ... Read More
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Convenience Retailers in Colombia
... have shown agility and flexibility in adapting to the changing environment by focusing on innovation and taking a customer-first approach, which helped the channel record value growth. In 2023, the Sbarro pizza brand was introduced ... Read More
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Health and Beauty Specialists in Colombia
... and social events. The cosmetic and health industry in the country has shifted towards digitalisation, with virtual sales channels and delivery throughout the country; however, the in-store experience continues to be important. Mac therefore opened ... Read More
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Appliances and Electronics Specialists in Colombia
... laptops. Also, the Ministry of Finance reported that there would be no non-VAT days for national products in 2023, which discouraged purchases by consumers waiting for promotions. With the entry of a new government in ... Read More
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Hypermarkets in Colombia
... of the brand’s sales. This successful development is based on the philosophy of “customer centrism”, which involves constantly listening to customers, addressing their complaints, and identifying opportunities in order to create the best experience for ... Read More
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Direct Selling in Colombia
... the country. In the wake of the COVID-19 pandemic, direct sellers in the country have initiated sales processes through the different platforms used in the channel. This has fostered the integral commercialisation of health and ... Read More
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General Merchandise Stores in Colombia
... economic environment and inflationary pressure. Dollarcity, a low-cost store chain in Colombia, is experiencing pleasing growth thanks to the expansion of its portfolio with Colombian brands and opening new outlets. Despite its limited grocery selection, ... Read More
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Home Products Specialists in Colombia
... due to the economic environment prioritised essential products such as groceries. With consumers still wanting to be fashionable and pamper themselves as much as they could, clothing and beauty categories also benefited to an extent ... Read More
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Retail E-Commerce in Colombia
... This shift was supported by sale events, which particularly supported sales in fast-moving goods categories such as groceries, apparel, and beauty. The Colombian Chamber of Electronic Commerce, for instance, launched Hot Sale Days, which were ... Read More
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