Category: Beverages
Asia Beverages
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Spirits in Turkey
... Due to its high alcohol content, raki is the type of alcoholic drink that has been most impacted by recent increases in OTV excise tax. Additionally, the steep devaluation of the Turkish Lira over the ... Read More
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Wine in Turkey
... post-pandemic era as COVID-19 control measures were withdrawn and the threat of contagion receded towards vanishing point meant that significant numbers of local people were able to start eating and drinking outside of the home ... Read More
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Alcoholic Drinks in Myanmar
... of challenges due to global inflation which is forcing many consumers to economise. Likewise, the country’s political unrest continues, following the military coup in 2021, which is naturally impacting all industries. Additionally, local consumers continue ... Read More
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Alcoholic Drinks in Pakistan
... drinks in 2022. As the purchase of alcohol can only be made through licensed shops (upmarket hotels in Punjab and hotels and “wine shops” in Sindh, and Balochistan), COVID-19 had a severe impact on on-trade ... Read More
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Beer in Pakistan
... students and 18-30-year-olds in general. The lower prices of non alcoholic beer also play an important role in driving demand. With the imposition of additional taxes on alcoholic drinks, it is comparatively cheaper to purchase ... Read More
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Alcoholic Drinks in Uzbekistan
... increasing slightly. This was backed up by strong fundamentals in an economy that has huge growth potential as the government’s liberalisation policies is leading to increased foreign investment and a diversifying economy, supported by a ... Read More
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Spirits in Uzbekistan
... over nine-tenths of volume sales. However, in recent years there has been a decline in the consumption of vodka, as consumers shift to other spirits such as rum, which registered the highest volume growth in ... Read More
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Beer in Turkey
... its post-pandemic recovery phase as on-trade sales of beer recorded particularly high growth in 2022. Crucial to this very positive performance was the increased levels of inbound of tourism seen in Turkey during the year ... Read More
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Alcoholic Drinks in Kazakhstan
... emerging prosecco trend and the fact younger adult consumers of legal drinking age are being increasingly drawn to experimentation with wines, based on the experience rather than drinking to get drunk. Beer remains a popular ... Read More
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Cider/Perry in Malaysia
... cost of raw materials. In particular packaging costs skyrocketed due to the soaring price of aluminium which led to a sharp rise in the unit selling price of regular cider/perry, with leading brands (eg Somersby, ... Read More
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Rtds in Kazakhstan
... novelties needed to attract consumers and boost flagging sales. Traditionally, the category has been perceived simply as an affordable way to drink alcohol, with current trends in the consumer audience leaning more towards drink experiences, ... Read More
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Spirits in the Philippines
... number of individuals returned to work and consequently experienced an increase in disposable income. The government's drive to incentivise more employees to return to their physical workspaces served to boost demand in both off-trade and ... Read More
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Spirits in Malaysia
... healthy growth in total volume terms in 2022 boosted by a strong recovery in on-trade sales. Foodservice operators are increasingly incorporating botanical ingredients (eg elderflower, earl grey, and grapefruit) into cocktails which also feature English ... Read More
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Spirits in Georgia
... review period. In 2022, local consumers spent more time outside their homes as the measures introduced to stem the spread of Coronavirus COVID-19) were eased and lifted. This provided a strong rebound in on-trade custom ... Read More
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Rtds in the Philippines
... decline. Strong on-trade value sales growth was enjoyed by spirit-based and wine-based RTDs. This regrowth was bolstered by an expanded distribution of brands like Tanduay Ice, which effectively capitalised on increased consumer spending within on-trade ... Read More
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Cider/Perry in the Philippines
... competes closely with ready-to-drink (RTD) beverages, a category with a more established distribution and consumption base, consequently limiting the growth potential of cider/perry. Fewer on-trade establishments carry cider/perry compared to other alcoholic drinks, which makes ... Read More
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Alcoholic Drinks in the Philippines
... linked with the country's general economic performance, which showed significant improvements in the year under review, albeit grappling with some economic headwinds. According to reports the economic trajectory of the Philippines, while at times uncertain, ... Read More
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Alcoholic Drinks in Georgia
... off-trade volume terms in wine. The stronger overall growth performance of the on-trade channel was partly due to the shift to retail during the Coronavirus (COVID-19) crisis. This left more room for growth in foodservice ... Read More
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Wine in Georgia
... return to pre-Coronavirus (COVID-19) pandemic lifestyles encouraged the consumption of wine in on-trade establishments. However, as the consumption of own-produced wine is still very high, Georgia can be an unattractive market for wine makers. Higher ... Read More
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Wine in Kazakhstan
... sophisticated wines and enjoy the wine experience, rather than drinking to get drunk per se. Consumers are also becoming more aware of natural wine, shifting from fortified variants to still variants, to create a more ... Read More
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Spirits in Kazakhstan
... significant pace, driven by the fact the local authorities are “whitewashing” the industry in the country. Euromonitor International's Spirits in Kazakhstan report offers a comprehensive guide to the size and shape of the market at ... Read More
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Wine in the Philippines
... to the expansion of the wine sector - especially sparkling wines and still light grape wines. Euromonitor International's Wine in Philippines report offers a comprehensive guide to the size and shape of the market at ... Read More
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Beer in the Philippines
... across the category. Enhanced consumer mobility, coupled with heightened disposable income levels, served to negate the impact of inflationary pressures experienced throughout the year. This resulted in a net-positive effect on beer sales with significant ... Read More
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Beer in Georgia
... was the major driver of total volume sales growth in 2022, mainly due to the recovery of tourism. Moreover, in 2022, Georgian consumers spent more time outdoors as they returned to pre-pandemic lifestyles with the ... Read More
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Beer in Kazakhstan
... excise tax for beer in 2022 placed downwards pressure on potential sales. Indeed, this increase resulted in a jump from KZT57 to KZT79 per litre led to a notable increase in unit prices. This excise ... Read More
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