Category: Alcoholic Beverages
Europe Alcoholic Beverages
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Spirits in Romania
... saw a redirection of savings accrued during the pandemic towards leisure activities and premium spirits. Consumers sought to indulge in higher quality products as a form of compensation for the limitations imposed during two years ... Read More
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Cider/Perry in Belgium
... in the cider/perry market. A key challenge for the cider/perry landscape is the old-fashioned image of the product, with many consumers reaching for spirits, or RTDs – especially within younger adult consumer groups. Furthermore, players ... Read More
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Spirits in Bulgaria
... premiumisation trend continued as Bulgarians increasingly favour high-quality products. However, price consciousness has led many local consumers to seek out price promotions amongst their favourite brands. Players have responded by offering added value in the ... Read More
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Cider/Perry in Serbia
... volume and value growth although this was because sales were still recovering from the heavy losses seen in 2020. As consumers returned to their pre-pandemic lifestyles there was an increase in social activities, including drinking ... Read More
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Spirits in Slovenia
... Despite making a strong recovery, sales of on-trade spirits sales still remained below pre-pandemic levels. On the one hand, the horeca channel operated without any restrictions and felt the positive impact of a strong tourist ... Read More
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Cider/Perry in the United Kingdom
... off-trade’s marginal decline. On-trade performed significantly better in 2022, as it was the first restriction-free year for on-trade venues following the introduction of pandemic-related lockdowns in 2020 and early 2021. As a result, 2022 experienced ... Read More
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Alcoholic Drinks in Denmark
... 2020, with all categories posting a sharp on-trade volume decline due to government measures. These measures saw the closure of bars and clubs, including hard lockdowns, travel bans and trade restrictions. Moving into 2021, when ... Read More
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Alcoholic Drinks in Portugal
... the off-trade channel with the closure of foodservice outlets and severe restrictions on consumer mobility. Therefore, as society reopened and sales shifted to the on-trade channel, off-trade volume sales fell. However, off-trade volume sales remained ... Read More
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Cider/Perry in Finland
... and spicy dishes. Sweeter ciders are positioned as ideal pairings with desserts. The Alko's e-commerce platform allows consumers to choose ciders based on their food preferences, enhancing the food-pairing experience. Additionally, the introduction of more ... Read More
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Spirits in Portugal
... on-trade volume and value sales in 2020. These had only partially offset by a shift to off-trade demand in light of lockdowns and foodservice restrictions in the wake of the Coronavirus (COVID-19) pandemic. In Portugal, ... Read More
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Cider/Perry in Portugal
... and lifted. Cider benefited from its popularity among especially younger consumers and people who search for “lighter”, fresher, fruited/flavoured alcoholic drinks. The category also gained significantly from the recovery of the on-trade channel and the ... Read More
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Spirits in Greece
... outlets. Therefore, in general, the on-trade volume sales losses in domestic spirits had not been as high as for more commonly consumed in bars and night clubs imported spirits. Euromonitor International's Spirits in Greece report ... Read More
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Cider/Perry in the Netherlands
... both the Jillz brand and Apple Bandit major players. Unfortunately, this strategy did not work out, and despite significant investment, cider/perry took heavy losses in the final few years of the review period. During the ... Read More
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Spirits in the Netherlands
... fears subsided consumers started to spend less time at home and more time in bars, clubs and restaurants in 2022. This meant there was a shift in sales volume from the off-trade to the on-trade. ... Read More
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Cider/Perry in Ireland
... distancing and lockdown measures, due to COVID-19. With the lifting of restrictions on 22 January 2022, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the need for ... Read More
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Spirits in the United Kingdom
... for the significant difference between the two channels was largely due to the fact that 2022 was the first year since the pandemic where on-trade venues were able to operate without any restrictions at all, ... Read More
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Spirits in Denmark
... 2022. However, the uncertainty brought on by the economic downturn and the war in Ukraine caused some consumers to be more careful about spending money in the off-trade. This saw many migrating to cheaper standard ... Read More
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Alcoholic Drinks in the United Kingdom
... for the latter channel. On-trade sales in 2022 benefited from the first restriction-free year since the pandemic, helping to support further total volume growth across most categories. Beer and cider/perry remained below 2019 levels in ... Read More
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Alcoholic Drinks in Greece
... 2019 pre-pandemic level. Despite the fast growth in on-trade consumption, this tended to cannibalise retail volume sales. However, there were divergences according to category. For example, lager total volume sales remained below the 2019 level, ... Read More
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Cider/Perry in Denmark
... from food service establishments which fully opened in February 2022. However, consumers are showing a growing interest in cider/perry since it is relatively light and low in strength, seen by many as a good substitute ... Read More
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Spirits in Finland
... recyclable packaging. For instance, the domestic brand Törni Viina introduced a plastic bottle made of 100% recycled plastic, which is highlighted with Alko's Environmentally Responsible Packaging logo on the shelf. Emphasising sustainability through packaging cho... ... Read More
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Cider/Perry in Greece
... an increase in domestic consumption via the on-trade channel, but most importantly from the recovery of tourism, which accounts for a large share of the consumption of cider in Greece. The strong increase in arrivals ... Read More
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Spirits in Ireland
... in off-trade volumes, as the home-cocktail making trend, which took off during the pandemic, began to wane. Cocktail making was seen as a fun way to pass the time during lockdown when bars and restaurants ... Read More
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Alcoholic Drinks in Finland
... challenges due to its maturity and lost sales to more on-trend products like ready-to-drink (RTD) beverages. Euromonitor International's Alcoholic Drinks in Finland report offers a comprehensive guide to the size and shape of the market ... Read More
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Alcoholic Drinks in Ireland
... two years of social distancing and lockdown measures, due to COVID-19. With the lifting of restrictions on 22 January 2022, consumers poured into pubs and restaurants, which were now able to operate at full capacity ... Read More
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