Category: Alcoholic Beverages
Europe Alcoholic Beverages
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Cider/Perry in Slovakia
... rising production costs and a decrease in consumer purchasing power during 2022. The strong marketing support and innovation for beer from breweries, which also distribute cider, have had a particularly detrimental effect on cider sales ... Read More
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Alcoholic Drinks in Sweden
... pre-COVID-19 levels, as consumers returned to drinking in bars, restaurants and clubs, off-trade sales were impacted by soaring inflation and declining real wages, exacerbated by the ongoing war in Ukraine. This led to some downtrading ... Read More
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Spirits in Norway
... meanwhile, experienced a recovery in 2022 although it saw decline in the last months of the year, which can be attributed to the decline in consumer confidence resulting from the high rate of inflation and ... Read More
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Alcoholic Drinks in Bosnia and Herzegovina
... the precarious economic situation in Bosnia and Herzegovina, as energy and transportation costs skyrocketed impacting most industries. On top of this, negative demographic trends brought about by a combination of low birth rates and high ... Read More
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Alcoholic Drinks in Slovakia
... to other sectors. This can be attributed to the long-term storage nature of categories such as spirits and wine, which makes them more resilient to sudden increases in production costs. Price wars remained a factor ... Read More
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Spirits in Serbia
... spirits continued to recover in 2022 as Serbians returned to their pre-pandemic lifestyles, which included spending more time outside of the home and visiting on-trade establishments more frequently. In value terms growth was stimulated by ... Read More
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Cider/Perry in Bulgaria
... sales were recorded, reflecting soaring inflation and the concomitant increases in average unit prices. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially among younger and ... Read More
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Cider/Perry in the Czech Republic
... brand, or on more popular alternatives to cider/perry. These alternatives included flavoured non-alcoholic beer, lager and RTDs. Players like Plzensky Prazdroj, which distributed the Kingswood and Frisco Cider brands decided to focus on the latter, ... Read More
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Cider/Perry in Sweden
... to the overwhelming importance of off-trade sales. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as ... Read More
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Spirits in Romania
... saw a redirection of savings accrued during the pandemic towards leisure activities and premium spirits. Consumers sought to indulge in higher quality products as a form of compensation for the limitations imposed during two years ... Read More
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Cider/Perry in Belgium
... in the cider/perry market. A key challenge for the cider/perry landscape is the old-fashioned image of the product, with many consumers reaching for spirits, or RTDs – especially within younger adult consumer groups. Furthermore, players ... Read More
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Spirits in Bulgaria
... premiumisation trend continued as Bulgarians increasingly favour high-quality products. However, price consciousness has led many local consumers to seek out price promotions amongst their favourite brands. Players have responded by offering added value in the ... Read More
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Cider/Perry in Serbia
... volume and value growth although this was because sales were still recovering from the heavy losses seen in 2020. As consumers returned to their pre-pandemic lifestyles there was an increase in social activities, including drinking ... Read More
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Spirits in Slovenia
... Despite making a strong recovery, sales of on-trade spirits sales still remained below pre-pandemic levels. On the one hand, the horeca channel operated without any restrictions and felt the positive impact of a strong tourist ... Read More
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Cider/Perry in the United Kingdom
... off-trade’s marginal decline. On-trade performed significantly better in 2022, as it was the first restriction-free year for on-trade venues following the introduction of pandemic-related lockdowns in 2020 and early 2021. As a result, 2022 experienced ... Read More
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Alcoholic Drinks in Denmark
... 2020, with all categories posting a sharp on-trade volume decline due to government measures. These measures saw the closure of bars and clubs, including hard lockdowns, travel bans and trade restrictions. Moving into 2021, when ... Read More
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Alcoholic Drinks in Portugal
... the off-trade channel with the closure of foodservice outlets and severe restrictions on consumer mobility. Therefore, as society reopened and sales shifted to the on-trade channel, off-trade volume sales fell. However, off-trade volume sales remained ... Read More
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Cider/Perry in Finland
... and spicy dishes. Sweeter ciders are positioned as ideal pairings with desserts. The Alko's e-commerce platform allows consumers to choose ciders based on their food preferences, enhancing the food-pairing experience. Additionally, the introduction of more ... Read More
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Spirits in Portugal
... on-trade volume and value sales in 2020. These had only partially offset by a shift to off-trade demand in light of lockdowns and foodservice restrictions in the wake of the Coronavirus (COVID-19) pandemic. In Portugal, ... Read More
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Cider/Perry in Portugal
... and lifted. Cider benefited from its popularity among especially younger consumers and people who search for “lighter”, fresher, fruited/flavoured alcoholic drinks. The category also gained significantly from the recovery of the on-trade channel and the ... Read More
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Spirits in Greece
... outlets. Therefore, in general, the on-trade volume sales losses in domestic spirits had not been as high as for more commonly consumed in bars and night clubs imported spirits. Euromonitor International's Spirits in Greece report ... Read More
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Cider/Perry in the Netherlands
... both the Jillz brand and Apple Bandit major players. Unfortunately, this strategy did not work out, and despite significant investment, cider/perry took heavy losses in the final few years of the review period. During the ... Read More
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Spirits in the Netherlands
... fears subsided consumers started to spend less time at home and more time in bars, clubs and restaurants in 2022. This meant there was a shift in sales volume from the off-trade to the on-trade. ... Read More
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Cider/Perry in Ireland
... distancing and lockdown measures, due to COVID-19. With the lifting of restrictions on 22 January 2022, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the need for ... Read More
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Spirits in the United Kingdom
... for the significant difference between the two channels was largely due to the fact that 2022 was the first year since the pandemic where on-trade venues were able to operate without any restrictions at all, ... Read More
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