Category: Alcoholic Beverages
Europe Alcoholic Beverages
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Spirits in Belgium
... mostly go to France and Luxembourg, where taxes are lower, and promotions are more competitive. In addition, lot of consumers stocked up on alcohol during the pandemic, and with spirits taking longer to consume, many ... Read More
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Alcoholic Drinks in Poland
... establishments post-pandemic, this upswing was unable to counterbalance the downfall witnessed in off-trade transactions. Euromonitor International's Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Alcoholic Drinks in Belgium
... the border to buy alcohol, mainly from France and Luxemburg, rose, and in 2022, cross-border purchases were further driven by inflation, with consumers preferencing cheaper options available in neighbouring countries. In addition, following COVID-19 lockdowns, ... Read More
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Alcoholic Drinks in Romania
... eradication of COVID-19 restrictions as of March 2022, a pivotal decision that effectively breathed new life into the sector, driving value growth. Euromonitor International's Alcoholic Drinks in Romania report offers a comprehensive guide to the ... Read More
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Alcoholic Drinks in Serbia
... after the significant decline seen during 2020. Meanwhile, a sharp rise in prices thanks to the increased cost of production, packaging and logistics stimulated value growth. However, these price rises were seen across most industries ... Read More
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Alcoholic Drinks in the Czech Republic
... through the on-trade. The lifting of COVID-19 restrictions related to travel and consumer mobility motivated most Czechs to spend their holidays abroad, which negatively impacted off-trade sales of alcoholic drinks during the warm summer months. ... Read More
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Alcoholic Drinks in Slovenia
... in 2022 enabling social events to take place once again. Consumers went out again after two years of closures and constant restrictions. Hectic lifestyles and stressful jobs also contributed to higher consumption of alcohol and ... Read More
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Spirits in North Macedonia
... goods categories was less visible within spirits. On-trade performance also remains stable and fully recovered post-COVID-19. Euromonitor International's Spirits in North Macedonia report offers a comprehensive guide to the size and shape of the market ... Read More
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Cider/Perry in Norway
... prices. The shift towards on-trade also had an adverse effect on sales through off-trade outlets during the year, with on-trade sales seeing a strong recovery in 2022. The overlap of the category’s consumer base with ... Read More
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Cider/Perry in Bosnia and Herzegovina
... unit prices caused by rampant inflation. Increased levels of socialising among local consumers and a solid recovery in inbound tourism saw on-trade volume sales enjoy strong growth in 2021 and 2022. Conversely, off-trade volume sales ... Read More
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Cider/Perry in Slovakia
... rising production costs and a decrease in consumer purchasing power during 2022. The strong marketing support and innovation for beer from breweries, which also distribute cider, have had a particularly detrimental effect on cider sales ... Read More
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Alcoholic Drinks in Sweden
... pre-COVID-19 levels, as consumers returned to drinking in bars, restaurants and clubs, off-trade sales were impacted by soaring inflation and declining real wages, exacerbated by the ongoing war in Ukraine. This led to some downtrading ... Read More
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Spirits in Norway
... meanwhile, experienced a recovery in 2022 although it saw decline in the last months of the year, which can be attributed to the decline in consumer confidence resulting from the high rate of inflation and ... Read More
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Alcoholic Drinks in Bosnia and Herzegovina
... the precarious economic situation in Bosnia and Herzegovina, as energy and transportation costs skyrocketed impacting most industries. On top of this, negative demographic trends brought about by a combination of low birth rates and high ... Read More
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Alcoholic Drinks in Slovakia
... to other sectors. This can be attributed to the long-term storage nature of categories such as spirits and wine, which makes them more resilient to sudden increases in production costs. Price wars remained a factor ... Read More
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Spirits in Serbia
... spirits continued to recover in 2022 as Serbians returned to their pre-pandemic lifestyles, which included spending more time outside of the home and visiting on-trade establishments more frequently. In value terms growth was stimulated by ... Read More
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Cider/Perry in Bulgaria
... sales were recorded, reflecting soaring inflation and the concomitant increases in average unit prices. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially among younger and ... Read More
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Cider/Perry in the Czech Republic
... brand, or on more popular alternatives to cider/perry. These alternatives included flavoured non-alcoholic beer, lager and RTDs. Players like Plzensky Prazdroj, which distributed the Kingswood and Frisco Cider brands decided to focus on the latter, ... Read More
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Cider/Perry in Sweden
... to the overwhelming importance of off-trade sales. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as ... Read More
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Spirits in Romania
... saw a redirection of savings accrued during the pandemic towards leisure activities and premium spirits. Consumers sought to indulge in higher quality products as a form of compensation for the limitations imposed during two years ... Read More
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Cider/Perry in Belgium
... in the cider/perry market. A key challenge for the cider/perry landscape is the old-fashioned image of the product, with many consumers reaching for spirits, or RTDs – especially within younger adult consumer groups. Furthermore, players ... Read More
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Spirits in Bulgaria
... premiumisation trend continued as Bulgarians increasingly favour high-quality products. However, price consciousness has led many local consumers to seek out price promotions amongst their favourite brands. Players have responded by offering added value in the ... Read More
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Cider/Perry in Serbia
... volume and value growth although this was because sales were still recovering from the heavy losses seen in 2020. As consumers returned to their pre-pandemic lifestyles there was an increase in social activities, including drinking ... Read More
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Spirits in Slovenia
... Despite making a strong recovery, sales of on-trade spirits sales still remained below pre-pandemic levels. On the one hand, the horeca channel operated without any restrictions and felt the positive impact of a strong tourist ... Read More
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Cider/Perry in the United Kingdom
... off-trade’s marginal decline. On-trade performed significantly better in 2022, as it was the first restriction-free year for on-trade venues following the introduction of pandemic-related lockdowns in 2020 and early 2021. As a result, 2022 experienced ... Read More
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