Category: Vodka & Gin
Vodka & Gin market research reports by Euromonitor International
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The US Spirits
Spirits in the US 2023 was a difficult year for spirits. Despite experiencing a period of high growth during the COVID-19 pandemic, the category faced an increasingly challenging environment due to both consumer and industry dynamics. Supply chain issues and rising costs in the value chain continued ... Read More
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China Alcoholic Drinks
Alcoholic Drinks in China Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade channel saw a low single-digit ... Read More
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Japan Spirits
Spirits in Japan Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home consumption of whiskies, while demand ... Read More
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Honduras Alcoholic Drinks
Alcoholic Drinks in Honduras Steady economic growth in Honduras in 2023 boosted consumption and demand for beer, wine, spirits, and RTDs, with beer being the largest category. Sales through restaurants, bars, and nightclubs continued to grow, with a recovery in the on-trade channel surpassing pre-pa ... Read More
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Raising a Glass to the Future: Innovation in Alcoholic Drinks
Raising a Glass to the Future: Innovation in Alcoholic Drinks Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemi ... Read More
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Alcoholic Drinks in Western Europe
Alcoholic Drinks in Western Europe The on-trade continued its recovery in the Western European alcoholic drinks market in 2022. However, it still has some ground to make up after the losses inflicted by the COVID-19 restrictions in 2020. The off-trade, after seeing a demand spike in 2022, when more ... Read More
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Alcoholic Drinks in Middle East and Africa
Alcoholic Drinks in Middle East and Africa The alcoholic drinks market has made a swift recovery from the pandemic losses of 2020, returning to pre-COVID-19 sales levels already in 2022. In spite of the difficult economic situation, premiumisation continued to be seen in Nigeria, although it slowed ... Read More
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Alcoholic Drinks in Latin America
Alcoholic Drinks in Latin America The alcoholic drinks market has made a strong and swift recovery from the pandemic in Latin America, in spite of the difficult economic circumstances in many countries in the region. While the off-trade continued growing in recent years, the on-trade had already man ... Read More
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Alcoholic Drinks in Asia Pacific
Alcoholic Drinks in Asia Pacific The regional recovery from the 2020 sales decline slowed in Asia Pacific in 2022 given the return of COVID-19 in China, the dominant country market. However, growth remained positive at a regional level in 2022 as sales were increasing everywhere in Asia Pacific outs ... Read More
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Spirits in Switzerland
Spirits in Switzerland Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following the Coronavirus (COVID-19) p ... Read More
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Alcoholic Drinks Packaging in Singapore
Alcoholic Drinks Packaging in Singapore Sales in foodservice establishments were severely affected in 2020 by social distancing measures and lockdown restrictions introduced to try and contain the spread of the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures meant that a ... Read More
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Alcoholic Drinks Packaging in the United Arab Emirates
Alcoholic Drinks Packaging in the United Arab Emirates The majority of the local population in the United Arab Emirates abstains from the consumption of alcohol as per the tenets of Islam. As a result, apart from local consumption of non-alcoholic offerings, mostly non-alcoholic beer, the nation’s a ... Read More
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Spirits in Lithuania
Spirits in Lithuania Sales of spirits declined in off-trade and on-trade volume terms in 2022. The category experienced a strong rebound in demand in 2021 boosted by the easing of restrictions and consumers returning to on-trade outlets. However, with life in Lithuania becoming more stable in 2022 a ... Read More
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Spirits in Latvia
Spirits in Latvia 2022 was a good year for the spirits category in Latvia following the relaxation of pandemic restrictions, with horeca establishments able to work at full capacity from March 2022. As a result, spirits sales grew significantly in the on- and off-trade, although on-trade sales are s ... Read More
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Spirits in Estonia
Spirits in Estonia In terms of single categories, tequila (and mezcal) registered the fastest total volume growth in 2022. This performance can be explained by several factors: increased awareness of tequila (and mezcal); greater availability on retail shelves; and local consumers' desire to consume ... Read More
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Alcoholic Drinks in Kuwait
Alcoholic Drinks in Kuwait The sale and consumption of alcoholic drinks are illegal in Kuwait and, therefore, 100% of sales generated in Kuwait’s alcoholic drinks industry comes from non alcoholic beer. The category saw an upturn in its performance in 2022 as it witnessed some recovery from the impa ... Read More
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Spirits in Taiwan
Spirits in Taiwan Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor to sales. Popular spirits locall ... Read More
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Spirits in China
Spirits in China The impact of the COVID-19 pandemic on spirits in China was profound in 2022, as the closure of on-trade establishments during lockdowns had a detrimental effect on sales in the category. However, amidst these challenging circumstances, there was a noteworthy surge in home mixology ... Read More
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Spirits in Cameroon
Spirits in Cameroon As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s (Brown-Forman Corp), and Hennessy ... Read More
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Spirits in Nigeria
Spirits in Nigeria Spirits recorded solid total volume growth in 2022, despite poor economic conditions and strong rises in unit prices. Actual volume growth was driven largely by gin and bitters, which are categories dominated by economy brands. Whilst categories dominated by premium brands saw wea ... Read More
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Spirits in Germany
Spirits in Germany Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions towards the on-trade channel had a ... Read More
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Spirits in Dominican Republic
Spirits in Dominican Republic Overall, spirits registered a slight increase in volume sales in 2022, but performance varied widely across different products. Spirits that registered healthy growth were premium offerings of tequila (and mezcal), as well as whiskeys, with some consumers shifting from ... Read More
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Spirits in Azerbaijan
Spirits in Azerbaijan Vodka continues to be the dominant product area in overall spirits, still accounting for close to 90% of spirits sales in total volume terms in 2022. This means that the dynamics in vodka generally determine the performance of overall spirits, with both vodka and spirits record ... Read More
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Spirits in Croatia
Spirits in Croatia Spirits recorded another year of growth in 2022 thanks to rising demand for quality spirits in the country. The low unit price increase of spirits also attracted increasingly price-sensitive consumers with reduced disposable incomes as a result of rising inflation and the general ... Read More
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Spirits in Austria
Spirits in Austria Spirits, much like the broader alcoholic beverage market, witnessed a strong recovery in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation became more manageable and consumers gradually returned to their pre-pandemic going out habits. However, spi ... Read More
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