Category: Vodka & Gin
Vodka & Gin market research reports by Euromonitor International
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Spirits in the Netherlands
Spirits in the Netherlands In 2022 sales of spirits through the off-trade were under pressure, with sales declining in volume terms after the strong growth seen during the pandemic. As restrictions were lifted and COVID-19 fears subsided consumers started to spend less time at home and more time in ... Read More
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Spirits in Tunisia
Spirits in Tunisia On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and nightclubs remained closed due to the ... Read More
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Spirits in Ecuador
Spirits in Ecuador The spirits category has been greatly affected by the increase in ICE tax (Special Consumption Tax) for alcoholic beverages, which is a tax levied on each litre of pure alcohol. Since the spirits category has the highest levels of alcohol, it has also faced the largest increases i ... Read More
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Spirits in Bolivia
Spirits in Bolivia The migration of consumption to lower-value categories is slowing the growth in value sales of spirits, specifically the expansion of low-priced beers. This trend is particularly evident in traditional sales channels, where low-priced beers dominate the shelves. The expansion of d ... Read More
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Spirits in Egypt
Spirits in Egypt In 2022, spirits recorded positive total volume sales for alcoholic drinks, as demand grew due to the changing drinking culture, with players being active in terms of innovation and new product development. Egy Bev introduced a new Whisky spirit onto the landscape, titled Black Rhin ... Read More
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Spirits in Denmark
Spirits in Denmark On-trade spirits sales continued to see strong growth in 2022, while off-trade sales saw moderate growth, with a boost in the on-trade driven by the lifting of all COVID-19 restrictions in February 2022. However, the uncertainty brought on by the economic downturn and the war in U ... Read More
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Spirits in New Zealand
Spirits in New Zealand The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and sugar options, creating incre ... Read More
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Spirits in Finland
Spirits in Finland In the mature spirits category in Finland, facing declining per capita consumption, staying ahead of the competition requires responding to consumer trends. One important trend is sustainability, including offering more sustainable and recyclable packaging. For instance, the domes ... Read More
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Spirits in Morocco
Spirits in Morocco Spirits continued to see a poor performance in 2022 recording flat sales during the year. Pressures on consumers’ disposable income continued to be the major barrier to greater consumption. Most spirits are still expensive for the majority of Moroccan consumers and are mostly cons ... Read More
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Spirits in Israel
Spirits in Israel Spirits is also seeing some cross-category trends. Namely, the event of the COVID-19 pandemic accelerated at-home alcohol consumption, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged consumers to drink more alcohol ... Read More
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Spirits in South Africa
Spirits in South Africa White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their preference. In addition, ... Read More
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Spirits in Guatemala
Spirits in Guatemala Industrias Licoreras de Guatemala SA has the widest portfolio of spirits in the country, with popular brands that attract different target audiences, ages, and budgets. For example, within the premium segment the company offers Zacapa Centenario, which is a premium dark rum bran ... Read More
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Alcoholic Drinks in Paraguay
Alcoholic Drinks in Paraguay Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved sophistication, which pushed demand ... Read More
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Alcoholic Drinks in New Zealand
Alcoholic Drinks in New Zealand The COVID-19 pandemic had a significant impact on on-trade sales of alcoholic drinks in New Zealand, with lockdowns and restrictions limiting the trading ability of on-trade outlets. Although the country has moved on from the pandemic and reopened its borders to touri ... Read More
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Alcoholic Drinks in Sri Lanka
Alcoholic Drinks in Sri Lanka After being negatively impacted by the COVID-19 pandemic, alcoholic drinks in Sri Lanka faces a new set of challenges in 2022. Firstly, global inflation is causing prices to rise, which has led many consumers to become more price sensitive and prioritise more essential ... Read More
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Spirits in Argentina
Spirits in Argentina Spirits consumption increased notably in both off- and on-premise terms, driven by a huge incremental volume growth of bitters, which reached the highest historical consumption in 2022. Bitters, which hold the majority of spirits consumption in Argentina, with mature consumption ... Read More
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Alcoholic Drinks in Argentina
Alcoholic Drinks in Argentina Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep increase in the inv ... Read More
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Spirits in Thailand
Spirits in Thailand The increase in the global oil price has had a notable impact on the price of spirits, particularly imported products. This is due to the pricing domino effect caused by related increases in production costs, shipping expenses, and packaging costs late in 2021, which eventually l ... Read More
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Spirits in Indonesia
Spirits in Indonesia Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the market in terms of new brands tha ... Read More
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Spirits in Singapore
Spirits in Singapore In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned vibrant cocktail culture, and ... Read More
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Spirits in Japan
Spirits in Japan After consecutive years of decline, total volume sales of spirits returned to growth in 2022. Spirits has a higher proportion of on-trade sales than other alcoholic drinks categories. Before the pandemic, it accounted for more than 33% of total volume sales. However, in 2020 and 202 ... Read More
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Spirits in the United Arab Emirates
Spirits in the United Arab Emirates A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing a ... Read More
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Spirits in the United Arab Emirates
Spirits in the United Arab Emirates A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing a ... Read More
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Spirits in Chile
Spirits in Chile In a category where overall demand for most types of spirits declined in 2022, liqueurs was a positive performer and was key to offsetting some of the category’s fall (especially through the off-trade channel). Liqueurs continued to record positive growth momentum as part of a trend ... Read More
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Spirits in Hong Kong, China
Spirits in Hong Kong, China In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the government. Both on-trade a ... Read More
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