Category: Sports Nutrition
Sports Nutrition market research reports by Euromonitor International
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Sports Drinks in Sweden
Sports Drinks in Sweden Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All sports drinks available in the ... Read More
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Sports Drinks in Croatia
Sports Drinks in Croatia Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of consumers that also buy ... Read More
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Sports Drinks in Guatemala
Sports Drinks in Guatemala In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result, retail volume sales of ... Read More
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Sports Drinks in Nigeria
Sports Drinks in Nigeria Despite a weaker growth trend in 2023 compared to the previous year, the sports drinks sector experienced substantial growth owing to the increasing health consciousness among Nigerians, particularly middle and upper-income consumers. Manufacturers intensified awareness camp ... Read More
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Sports Drinks in South Korea
Sports Drinks in South Korea Asian speciality drinks turned to off-trade volume decline in 2022, and this trend is expected to continue, although at a slower pace, in 2023. Nevertheless, this was after a boost to sales during the pandemic, and sales are set to remain higher than the pre-pandemic lev ... Read More
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Sports Drinks in Canada
Sports Drinks in Canada Sports drinks saw overall positive growth in retail volume sales in 2023. With the pandemic behind them, the everyday lives of Canadians have become more mobile. As such, sports drinks benefit from increased outdoor activities and gym training sessions, as well as more single ... Read More
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Sports Drinks in Ecuador
Sports Drinks in Ecuador The increases seen in sales of sports drinks in Ecuador in recent years can be attributed to a confluence of factors that reflect a broader shift towards a more health-conscious and active lifestyle. This multi-dimensional transformation in consumer attitudes and behaviours ... Read More
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Sports Drinks in Costa Rica
Sports Drinks in Costa Rica In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after exercising. Despite highe ... Read More
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Sports Drinks in Bolivia
Sports Drinks in Bolivia Sports drinks continues to grow from strength to strength and in 2023 is expected to register double-digit volume growth. One factor driving this healthy growth is an expanding consumer base. Not only are sports drinks consumed by athletes looking to hydrate, but increasingl ... Read More
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Sports Drinks in Bosnia and Herzegovina
Sports Drinks in Bosnia and Herzegovina Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports ... Read More
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Sports Drinks in Greece
Sports Drinks in Greece The sports drinks landscape posted an increase in retail volume during 2023, as sales continued to recover from the losses it saw during COVID-19. However, slow growth is driven by inflationary pressures and the impact on disposable incomes, given that many consumers have bee ... Read More
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Sports Drinks in Ireland
Sports Drinks in Ireland Sports drinks remained still quite a small category in Ireland at the end of the review period, but it continued to grow fast in off-trade volume and current value terms. In the wake of the COVID-19 experience, many consumers have shifted towards to health-orientated lifesty ... Read More
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Sports Drinks in Israel
Sports Drinks in Israel The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of living for locals, led to low ... Read More
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Sports Drinks in Denmark
Sports Drinks in Denmark Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were dominated by Coca-Cola’s Powerade ... Read More
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Sports Drinks in Egypt
Sports Drinks in Egypt Sports drinks are not popular in Egypt, with their penetration in the country having historically been inhibited by a combination of relatively high prices, limited availability and low awareness of their specific benefits. In 2023, retail prices of sports drinks are currently ... Read More
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Sports Drinks in the US
Sports Drinks in the US After being impacted by record-high inflation in 2022, sports drinks has continued to see prices pushed in 2023, with high single-digit growth expected in off-trade unit prices in nominal terms. This price growth is in line with much of the soft drinks industry, but has dispr ... Read More
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Sports Drinks in Vietnam
Sports Drinks in Vietnam In 2023, there were a number of large sporting events that were organised across several Vietnamese cities, including Hanoi, Ho Chi Minh City, Can Tho, Da Nang, and Lao Cai. This forms part of the government's strategic strategy to encourage sports participation and to accel ... Read More
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Sports Drinks in Colombia
Sports Drinks in Colombia Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the demand for gym membership ... Read More
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Sports Drinks in Argentina
Sports Drinks in Argentina The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that around two thirds of Arge ... Read More
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Sports Drinks in the Czech Republic
Sports Drinks in the Czech Republic Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the reopening of gyms ... Read More
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Sports Drinks in Algeria
Sports Drinks in Algeria Volume sales of sports drinks continue to be low, with consumption confined to higher-income consumers who partake in sports. Unlike other countries, there is not a wider consumer base for those who see sports drinks as a way of boosting hydration. In addition, the high pric ... Read More
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Sports Drinks in Belgium
Sports Drinks in Belgium Sports drinks continues to show growth in 2023, driven by an increasing demand that aligns with the rising demand for functional beverages. Sports drinks are being perceived as an alternative to functional drinks, an area still underdeveloped in Belgium with a limited select ... Read More
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Sports Drinks in France
Sports Drinks in France Sports events piled up towards the end of the review period, which was good news for sports drinks at first sight. The men’s FIFA World Cup for football in Qatar at the end of 2022 had a positive impact on the category, with France reaching the final and thus generating a ver ... Read More
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Sports Drinks in Brazil
Sports Drinks in Brazil Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly dynamic off-trade volume growth ... Read More
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Sports Drinks in South Africa
Sports Drinks in South Africa While the growth of energy drinks remains more dynamic in South Africa, sports drinks remain popular with local consumers due to the greater participation in activities. Unlike energy drinks, sports drinks do not contain caffeine and work to aid hydration by providing e ... Read More
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