Category: Sports Nutrition
Sports Nutrition market research reports by Euromonitor International
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Sports Drinks in Portugal
Sports Drinks in Portugal Portuguese consumers are increasingly prioritising healthier lifestyles, which has led to a significant rise in the consumption of sports drinks. As more people embrace regular exercise and become more health-conscious, there is a growing awareness of the importance of prop ... Read More
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Sports Drinks in Peru
Sports Drinks in Peru The high temperatures experienced in 2023 and 2024 have led Peruvians to prioritise hydration, with many adopting more active lifestyles and engaging in exercise to support a healthier life. Sports drinks have become an ideal solution, meeting the demand for hydration while rep ... Read More
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Sports Drinks in Hong Kong, China
Sports Drinks in Hong Kong, China The return of international sporting events, the success of Hong Kong athletes at the Paris 2024 Olympics, and greater participation in sporting activities alongside brand availability are driving the growth of sports drinks in Hong Kong. As active lifestyles and ex ... Read More
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Sports Drinks in the Netherlands
Sports Drinks in the Netherlands Sports drinks in the Netherlands has been under pressure from competing soft drinks categories for many years. Energy drinks has taken share from sports drinks as it is considered a more fashionable product, and favoured by people seeking beverages that can provide r ... Read More
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Sports Drinks in Italy
Sports Drinks in Italy Sales of sports drinks dropped sharply in off-trade volume in 2023 as price rises combined with Italy’s cost of living crisis put severe pressure on sales. The category also suffered due to a lack of innovation and some concerns around the healthiness of these products due to ... Read More
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Sports Drinks in Bulgaria
Sports Drinks in Bulgaria Sports drinks in Bulgaria continued to see strong off-trade volume and current value growth in 2024, if slower than in 2022 and 2023. However, foodservice sales and reduced sugar sports drinks remained negligible at the end of the review period. The demand for drinks contai ... Read More
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Sports Drinks in Australia
Sports Drinks in Australia With an increase in health occasions addressed by functional beverages, combined with consumers’ attention to the health-promoting ingredients in their products, producers of sports drinks in Australia are further segmenting their offers by incorporating different healthy ... Read More
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Sports Drinks in Finland
Sports Drinks in Finland Sports drinks in Finland continued to capture consumer interest in 2024, and the landscape has significant potential for growth. As more Finns embrace active lifestyles, there is a growing demand for beverages that help support wellbeing and hydration during and after exerci ... Read More
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Sports Drinks in Saudi Arabia
Sports Drinks in Saudi Arabia Sports drink sales in Saudi Arabia continue to face challenges despite the government’s efforts to promote healthier lifestyles through its Quality of Life programme, part of Vision 2030. The initiative encourages increased physical activity to combat chronic diseases s ... Read More
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Sports Drinks in the Philippines
Sports Drinks in the Philippines 2024 is proving to be a challenging year for sports drinks, despite the health and wellness trend. This is due to intensified competition from other types of soft drinks, such as energy drinks or functional bottled water, with the latter seen as a healthier source of ... Read More
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Sports Drinks in France
Sports Drinks in France Sports drinks is achieving positive off-trade volume growth in France in 2024, alongside healthy value growth, while not being present in the on-trade channel. That said, sports drinks is a relatively small category in the country, with few players and brands available. Indee ... Read More
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Sports Drinks in Belgium
Sports Drinks in Belgium Sport drinks continued to experience growth in 2024, driven not so much by an increase in physical activity among the population, but by a rising health consciousness. Consumers are increasingly aware of the importance of proper hydration, during physical activity and daily ... Read More
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Sports Drinks in Greece
Sports Drinks in Greece In 2024, sport drinks received a welcome boost from the launch of Prime Hydration in Greece. The brand is managed by Premium Brands Ltd which has a strong distribution network in Greece. As a result, Prime Hydration was rapidly introduced across the impulse channel as well as ... Read More
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Sports Drinks in Denmark
Sports Drinks in Denmark Sports drinks have emerged as one of the fastest-growing categories within soft drinks in Denmark in 2024, driven by an influx of new products. Following the introduction of Prime in 2023, Royal Unibrew made a notable entry into the regular sports drinks segment by launching ... Read More
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Sports Drinks in Austria
Sports Drinks in Austria Sports drinks recorded strong volume and current value growth through Austrian off-trade channels in 2024. Growing health consciousness and fitness trends paired with the wider availability of sports drinks through grocery stores contributed to volume growth. New flavour lau ... Read More
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Sports Drinks in New Zealand
Sports Drinks in New Zealand With New Zealand enveloped in a cost-of-living crisis in 2024, household budgets have come under considerable strain. Although the high inflation rates seen over the past two years have started to ease, they remain notably elevated compared to pre-COVID levels. Many othe ... Read More
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Sports Drinks in Argentina
Sports Drinks in Argentina The economic challenges in 2024, driven by inflation and rising costs for energy and food, have had a significant impact on both businesses and consumers. As inflation surged and the cost of living escalated, consumers became more cost-conscious, shifting their focus towar ... Read More
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Sports Drinks in Egypt
Sports Drinks in Egypt In 2024, sports drinks recorded a significant decline, with a retail volume fall of 24%. This decline was the result of the slow supply of the product, which led to empty shelves. Over the review period, sports drinks were one of the categories most negatively impacted by the ... Read More
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Sports Drinks in the United Kingdom
Sports Drinks in the United Kingdom Following a very positive 2023, sports drinks in the UK is once again experiencing strong volume and current value growth in 2024. Sports drinks is among the fastest-growing categories within soft drinks. As activity in the UK has now returned to pre-pandemic leve ... Read More
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Sports Drinks in Colombia
Sports Drinks in Colombia Sports drinks continued to see dynamic growth in off-trade volume terms in 2024, continuing the pattern seen over the previous three years. Although brands like Gatorade, which still dominates, Sporade, and Powerade continue to be popular, competition has intensified with t ... Read More
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Sports Drinks in South Korea
Sports Drinks in South Korea Sports drinks in South Korea is set to maintain solid but slowing off-trade volume growth in 2024. The health and wellness trend continues to impact consumer behaviour in soft drinks in the country, and sports drinks is no exception. Traditionally, sports drinks have bee ... Read More
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Sports Drinks in Vietnam
Sports Drinks in Vietnam In 2024, sports drinks in Vietnam is expected to record solid volume and current value growth rates both on-trade and off-trade. This is largely thanks to regular sports events, such as marathons, organised by companies and sports organisations throughout the year; for insta ... Read More
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Sports Drinks in China
Sports Drinks in China Continuing the trend seen from 2021, sports drinks in China is set to maintain significant off-trade volume and current value growth in 2024, although with slower growth rates. As various outdoor sports are gaining popularity in China, consumer awareness of and demand for spor ... Read More
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Sports Nutrition in Indonesia
Sports Nutrition in Indonesia Sports nutrition has gained significant traction in Indonesia since the COVID-19 pandemic, driven by a growing interest in exercise and healthy lifestyles. This shift is particularly evident in the rapid expansion of gym chains like FIT HUB, which has grown significantl ... Read More
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Sports Nutrition in Romania
Sports Nutrition in Romania Sports nutrition has emerged as the most dynamic category within Romania's consumer health market, showing impressive resilience amid challenges like inflation, rising raw material costs, and increased VAT on specific liquid sports nutrition products. For instance, protei ... Read More
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