Category: Sports Nutrition
Sports Nutrition market research reports by Euromonitor International
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Sports Drinks in France
Sports Drinks in France Sports drinks is achieving positive off-trade volume growth in France in 2024, alongside healthy value growth, while not being present in the on-trade channel. That said, sports drinks is a relatively small category in the country, with few players and brands available. Indee ... Read More
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Sports Drinks in Belgium
Sports Drinks in Belgium Sport drinks continued to experience growth in 2024, driven not so much by an increase in physical activity among the population, but by a rising health consciousness. Consumers are increasingly aware of the importance of proper hydration, during physical activity and daily ... Read More
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Sports Drinks in Greece
Sports Drinks in Greece In 2024, sport drinks received a welcome boost from the launch of Prime Hydration in Greece. The brand is managed by Premium Brands Ltd which has a strong distribution network in Greece. As a result, Prime Hydration was rapidly introduced across the impulse channel as well as ... Read More
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Sports Drinks in Denmark
Sports Drinks in Denmark Sports drinks have emerged as one of the fastest-growing categories within soft drinks in Denmark in 2024, driven by an influx of new products. Following the introduction of Prime in 2023, Royal Unibrew made a notable entry into the regular sports drinks segment by launching ... Read More
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Sports Drinks in Austria
Sports Drinks in Austria Sports drinks recorded strong volume and current value growth through Austrian off-trade channels in 2024. Growing health consciousness and fitness trends paired with the wider availability of sports drinks through grocery stores contributed to volume growth. New flavour lau ... Read More
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Sports Drinks in New Zealand
Sports Drinks in New Zealand With New Zealand enveloped in a cost-of-living crisis in 2024, household budgets have come under considerable strain. Although the high inflation rates seen over the past two years have started to ease, they remain notably elevated compared to pre-COVID levels. Many othe ... Read More
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Sports Drinks in Argentina
Sports Drinks in Argentina The economic challenges in 2024, driven by inflation and rising costs for energy and food, have had a significant impact on both businesses and consumers. As inflation surged and the cost of living escalated, consumers became more cost-conscious, shifting their focus towar ... Read More
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Sports Drinks in Egypt
Sports Drinks in Egypt In 2024, sports drinks recorded a significant decline, with a retail volume fall of 24%. This decline was the result of the slow supply of the product, which led to empty shelves. Over the review period, sports drinks were one of the categories most negatively impacted by the ... Read More
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Sports Drinks in the United Kingdom
Sports Drinks in the United Kingdom Following a very positive 2023, sports drinks in the UK is once again experiencing strong volume and current value growth in 2024. Sports drinks is among the fastest-growing categories within soft drinks. As activity in the UK has now returned to pre-pandemic leve ... Read More
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Sports Drinks in South Korea
Sports Drinks in South Korea Sports drinks in South Korea is set to maintain solid but slowing off-trade volume growth in 2024. The health and wellness trend continues to impact consumer behaviour in soft drinks in the country, and sports drinks is no exception. Traditionally, sports drinks have bee ... Read More
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Sports Drinks in Colombia
Sports Drinks in Colombia Sports drinks continued to see dynamic growth in off-trade volume terms in 2024, continuing the pattern seen over the previous three years. Although brands like Gatorade, which still dominates, Sporade, and Powerade continue to be popular, competition has intensified with t ... Read More
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Sports Drinks in Vietnam
Sports Drinks in Vietnam In 2024, sports drinks in Vietnam is expected to record solid volume and current value growth rates both on-trade and off-trade. This is largely thanks to regular sports events, such as marathons, organised by companies and sports organisations throughout the year; for insta ... Read More
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Sports Drinks in China
Sports Drinks in China Continuing the trend seen from 2021, sports drinks in China is set to maintain significant off-trade volume and current value growth in 2024, although with slower growth rates. As various outdoor sports are gaining popularity in China, consumer awareness of and demand for spor ... Read More
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Sports Nutrition in Indonesia
Sports Nutrition in Indonesia Sports nutrition has gained significant traction in Indonesia since the COVID-19 pandemic, driven by a growing interest in exercise and healthy lifestyles. This shift is particularly evident in the rapid expansion of gym chains like FIT HUB, which has grown significantl ... Read More
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Sports Nutrition in Romania
Sports Nutrition in Romania Sports nutrition has emerged as the most dynamic category within Romania's consumer health market, showing impressive resilience amid challenges like inflation, rising raw material costs, and increased VAT on specific liquid sports nutrition products. For instance, protei ... Read More
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Consumer Health in Romania
Consumer Health in Romania The consumer health market in Romania is set to register a mixed performance in 2024, shaped by challenging economic conditions and shifting consumer preferences. While the market is showing robust growth in current value terms, this is predominantly due to price increases ... Read More
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Sports Nutrition in North Macedonia
Sports Nutrition in North Macedonia Sports nutrition is set to outperform all of the other main areas of North Macedonia’s consumer health market in current value growth terms in 2024. While this is partly because sales are emerging from a comparatively low base, interest in the category is increasi ... Read More
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Sports Nutrition in Poland
Sports Nutrition in Poland Sports nutrition is expected to be the best performing consumer health product in 2024, with healthy value and volume growth. One factor leading to increasing sales is the expanding consumer group. While sports nutrition is mainly targeted at serious athletes, there is als ... Read More
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Sports Nutrition in Tunisia
Sports Nutrition in Tunisia Rising consumer demand is driving the category but smuggling is a growing threat, especially due to shortages of legitimate products. The Ministry of Health controls all sports nutrition and penalises companies that do not comply with the regulations. As a result, several ... Read More
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Sports Nutrition in Turkey
Sports Nutrition in Turkey Sports nutrition is gaining momentum in Turkey, driven by the rising health and wellness trend that is boosting participation in sports and exercise. Furthermore, there has been a shift away from these products being used just by serious weight trainers for bodybuilding, p ... Read More
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Sports Nutrition in Taiwan
Sports Nutrition in Taiwan Sports nutrition in Taiwan is set to continue its positive trajectory in 2024, driven by increased participation in fitness activities and heightened health awareness post-pandemic. As individuals prioritise their wellbeing, there is a growing recognition of the benefits o ... Read More
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Sports Nutrition in Ukraine
Sports Nutrition in Ukraine Following Russia's invasion of Ukraine interest in sport and fitness declined among many locals whose desire to lead active lives fell as they encountered stress and anxiety. This combined with a drop in disposable income and a drop in energy levels all served to lead mor ... Read More
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Sports Nutrition in Sweden
Sports Nutrition in Sweden Sports nutrition witnessed steady growth in Sweden with all categories seeing a lift in volume sales in 2024. Many Swedish consumers are avid gym goers and sport nutrition products are widely available online, in retails stores and gyms. While the main consumers of sports ... Read More
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Sports Nutrition in Kenya
Sports Nutrition in Kenya In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth, albeit from a low base. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and physical f ... Read More
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Sports Nutrition in Slovenia
Sports Nutrition in Slovenia Sports nutrition continues to perform well in 2024 as the fitness culture gains traction in Slovenia. A growing number of local consumers, particularly younger consumers (Millennials and Gen Z), are increasingly participating in sports, fitness, and bodybuilding activiti ... Read More
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