Category: Sports Nutrition
Sports Nutrition market research reports by Euromonitor International
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Sports Drinks in Germany
Sports Drinks in Germany Despite stagnation in off-trade volume sales, demand for sports drinks in Germany remains significantly above pre-pandemic levels in 2024. Germany has witnessed a sustained interest in health and fitness, particularly in endurance sports such as running, cycling, and outdoor ... Read More
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Sports Drinks in Croatia
Sports Drinks in Croatia Sports drinks in Croatia in 2024 are increasingly being sold through sports stores and gyms, where fitness enthusiasts and professional athletes frequently shop. These stores offer a curated selection of sports drinks, with experts often on hand to give advice. E-commerce is ... Read More
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Sports Drinks in Bosnia and Herzegovina
Sports Drinks in Bosnia and Herzegovina The growing prominence of sports, fitness activities, and regular exercise has sustained strong demand for sports drinks in Bosnia and Herzegovina in 2024. This category has particularly benefited from its appeal among younger consumers, professional athletes, ... Read More
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Sports Drinks in Mexico
Sports Drinks in Mexico In 2024, Euromonitor decided to include hydrating beverages with electrolytes in the sports drinks category. This decision considers the competitive environment, the positioning of available products, and consumption occasions observed amongst consumers. These beverages were ... Read More
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Sports Drinks in Malaysia
Sports Drinks in Malaysia During 2024 on-trade volume sales of sports drinks in Malaysia enjoyed further fast growth, albeit from a low base. Nonetheless, the awareness of and demand for sports drinks benefited from increased accessibility in cafés and restaurants, especially outlets focused on heal ... Read More
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Sports Drinks in the United Arab Emirates
Sports Drinks in the United Arab Emirates Within soft drinks in the United Arab Emirates, there is a shift towards health-focused options in parallel with the shift towards indulgence. Categories which meet both needs are performing particularly well. Sports drinks in the United Arab Emirates are pe ... Read More
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Sports Drinks in Chile
Sports Drinks in Chile Sports drinks in Chile witnessed an impressive performance over much of the review period, with off-trade volume sales recording double-digit growth in 2021 and 2022. While volume sales in 2024 have marginally declined following a drop the previous year, overall demand remains ... Read More
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Sports Drinks in Slovakia
Sports Drinks in Slovakia Off-trade volume sales of sports drinks in Slovakia were on a general upward curve through the review period, with only a small decrease recorded in 2023, following a relatively high increase in 2022 and amid price hikes. Slower, if still significant, unit price growth help ... Read More
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Sports Drinks in Turkey
Sports Drinks in Turkey Off-trade volume sales of sports drinks in Turkey made a full recovery to pre-pandemic sales levels over 2024, posting another strong performance. Demand also continues to gain momentum in the on-trade, where sales of sports drinks were hard hit by the COVID-19 pandemic. Loca ... Read More
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Sports Drinks in Norway
Sports Drinks in Norway Sports drinks in Norway continued to see strong double-digit retail volume and current value growth in 2024. While inflationary pressure on prices pushed higher retail current value than volume growth, developments in the category have added dynamism and increased and broaden ... Read More
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Sports Drinks in Poland
Sports Drinks in Poland Sports drinks have seen a strong performance in 2024, registering double-digit volume growth. These options have benefited from the restrictions placed on energy drinks. From January 2024, Poland enforced a ban on the sale of energy drinks to under 18, leading to migration to ... Read More
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Sports Drinks in Taiwan
Sports Drinks in Taiwan Driven by increasing health consciousness, in 2024, sports drink brands continued to formulate recipes. Brands focused on enhancing their products' health profile by reducing sugar and using beneficial ingredients. Sugar reduction has become pivotal to improving sports drinks ... Read More
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Sports Nutrition in Austria
Sports Nutrition in Austria Sports nutrition continued to record dynamic retail value and volume sales growth in Austria in 2024. Many consumers have fitness goals, working on body composition or improving stamina or strength, while having higher levels of physical activity in their daily lives. To ... Read More
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Sports Drinks in Thailand
Sports Drinks in Thailand Sports drinks is expected to see off-trade volumes increase in Thailand in 2024. The implementation of the sugar tax, with phase four coming in 2025 and adding a THB2 tax on beverages containing 8-14% sugar, has significantly impacted the sports drinks category by increasin ... Read More
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Sports Nutrition in Germany
Sports Nutrition in Germany Sports nutrition in Germany is experiencing another year of double-digit retail value growth in 2024, with demand rising across the category. Many consumers in Germany are avid gym-goers and sports nutrition is widely available online, in retail stores and in gyms. While ... Read More
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Sports Drinks in Spain
Sports Drinks in Spain Sports drinks in Spain is set to perform well in 2024. Indeed, in the off-trade channel, the volume growth rate is expected to be slightly higher than that seen in 2023, with much of this led by developments in reduced sugar sports drinks. Growth is also expected to be seen in ... Read More
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Sports Drinks in Romania
Sports Drinks in Romania In the aftermath of the pandemic, Romanians have developed a growing interest in sports and physical activities in 2024, which is fuelling demand for sports drinks. The increasing number of gyms, coupled with a rise in gym memberships, reflects this shift towards a more acti ... Read More
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Sports Drinks in Hungary
Sports Drinks in Hungary Sports drinks in Hungary continued to see strong off- and on-trade volume and current value growth in 2024, building on the momentum of previous years. Despite the price increases in 2023, the category continued to expand with fast growth, driven largely by still relatively ... Read More
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Sports Drinks in Portugal
Sports Drinks in Portugal Portuguese consumers are increasingly prioritising healthier lifestyles, which has led to a significant rise in the consumption of sports drinks. As more people embrace regular exercise and become more health-conscious, there is a growing awareness of the importance of prop ... Read More
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Sports Drinks in Peru
Sports Drinks in Peru The high temperatures experienced in 2023 and 2024 have led Peruvians to prioritise hydration, with many adopting more active lifestyles and engaging in exercise to support a healthier life. Sports drinks have become an ideal solution, meeting the demand for hydration while rep ... Read More
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Sports Drinks in Hong Kong, China
Sports Drinks in Hong Kong, China The return of international sporting events, the success of Hong Kong athletes at the Paris 2024 Olympics, and greater participation in sporting activities alongside brand availability are driving the growth of sports drinks in Hong Kong. As active lifestyles and ex ... Read More
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Sports Drinks in the Netherlands
Sports Drinks in the Netherlands Sports drinks in the Netherlands has been under pressure from competing soft drinks categories for many years. Energy drinks has taken share from sports drinks as it is considered a more fashionable product, and favoured by people seeking beverages that can provide r ... Read More
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Sports Drinks in Italy
Sports Drinks in Italy Sales of sports drinks dropped sharply in off-trade volume in 2023 as price rises combined with Italy’s cost of living crisis put severe pressure on sales. The category also suffered due to a lack of innovation and some concerns around the healthiness of these products due to ... Read More
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Sports Drinks in Bulgaria
Sports Drinks in Bulgaria Sports drinks in Bulgaria continued to see strong off-trade volume and current value growth in 2024, if slower than in 2022 and 2023. However, foodservice sales and reduced sugar sports drinks remained negligible at the end of the review period. The demand for drinks contai ... Read More
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Sports Drinks in Australia
Sports Drinks in Australia With an increase in health occasions addressed by functional beverages, combined with consumers’ attention to the health-promoting ingredients in their products, producers of sports drinks in Australia are further segmenting their offers by incorporating different healthy ... Read More
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