Category: Juices
Juices market research reports by Euromonitor International
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Juice in Kenya
Juice in Kenya While juice continued to expand in retail volume terms in 2023, growth was down substantially on 2022 and also lower than the CAGR for the entire review period. This was partly explained by increasing maturity, but mainly attributable to rising prices and falling purchasing power amon ... Read More
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Juice in Tunisia
Juice in Tunisia Growth in juice sales has been severely constrained since 2017, a year in which unit prices saw sharp increases due to the increasing cost of raw materials. Since then, demand has also been hit by the economic and social disruption of the COVID-19 crisis and other global events, tho ... Read More
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Juice in Uzbekistan
Juice in Uzbekistan In 2023, juice continues to show positive volume growth as unit prices decrease in line with falling inflation. Rising demand for juice drinks is also a central part of the buoyant performance witnessed in the overall juice category, which are an affordable option for most consum ... Read More
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Juice in Slovenia
Juice in Slovenia 100% juice is the fastest growing subcategory in juices, despite rising retail prices. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to prioritise health and wellness ... Read More
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Juice in Estonia
Juice in Estonia Juice is increasingly seen as an unhealthy, sugary drink by consumers in Estonia. During the review period the category was impacted negatively as more and more consumers became aware of the high sugar content in packaged juice products. This trend predated but was accelerated by th ... Read More
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Juice in Pakistan
Juice in Pakistan Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and consistent marketing support for its ... Read More
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Juice in Serbia
Juice in Serbia Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable options like nectars and juice drink ... Read More
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Soft Drinks in Austria
Soft Drinks in Austria In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour contributed to a growing deman ... Read More
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Juice in Austria
Juice in Austria After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales, resulting in declining off-trade volume ... Read More
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Juice in New Zealand
Juice in New Zealand Value sales growth within juice remained strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after the Russian invasion of Ukraine, the New Zealand Government’s temporary removal of ex ... Read More
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Juice in South Korea
Juice in South Korea Juice has long been experiencing a decline in its popularity, with off-trade volume sales falling for over 10 years, and this set to continue in 2023. Once synonymous with a premium image, juice has lost customers to freshly squeezed juice due to its preferred taste. In addition ... Read More
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Juice in Egypt
Juice in Egypt The juice category is witnessing strong value growth across most of its categories in 2023, driven by higher unit prices. Overall demand for juice continues to rise, unlike some other non-alcoholic drinks categories, although consumers are switching between categories. With nectars re ... Read More
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Juice in Denmark
Juice in Denmark Overall juice volume sales grew moderately in 2023 thanks to the positive performance of not from concentrate 100% juice and coconut and other plant waters. These are the only areas within juice that consumers consider to be healthy, and are, therefore, garnering positive sales in a ... Read More
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Concentrates in Denmark
Concentrates in Denmark The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation from brands and retailers. As ... Read More
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Juice in Israel
Juice in Israel Opposition from the ultra-Orthodox community led to the tax on all sweetened beverages being removed at the end of March 2023. The ultra-Orthodox community includes many heavy users of sugary and artificially sweetened carbonates, along with plasticware, which was taxed at the same t ... Read More
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Soft Drinks in Denmark
Soft Drinks in Denmark Soft drinks saw moderate volume growth in the Danish market in 2023. Value growth was stronger as inflation and increased costs affected the pricing of soft drink products. However, soft drinks clearly had its winners and losers, with growth rates varying hugely depending on t ... Read More
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Juice in Greece
Juice in Greece Largely driven by the health trend, chilled Juice has been favoured over the review period, with consumers appreciating the higher nutritional value compared to ambient Juice. However, moving into 2023, ambient Juice had a better performance; the decline in disposable incomes and pri ... Read More
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Juice in Vietnam
Juice in Vietnam Sales of juice have been negatively impacted by the impact of inflation on the cost of living and by the gloomy economy with growth through both the on-trade and off-trade channels slowing in volume terms in 2023 as people have been forced to save money. Nonetheless, despite these f ... Read More
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Juice in Colombia
Juice in Colombia The demand for juice in off-trade volume terms has been slowing down in 2023 as the Colombian tradition of home-made natural fruit juice remains strong, especially in light of economic constraints. Juice continues to be associated with perceptions of being unhealthy and sugar-loade ... Read More
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Juice in Belgium
Juice in Belgium Off-trade volume sales of juice in Belgium continue their downward trajectory in 2023. This decline is primarily attributed to consumers actively monitoring and reducing their sugar intake. The category has experienced a shrinking trend over the past few years, with the exception of ... Read More
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Concentrates in France
Concentrates in France Concentrates performed relatively well in 2023. Sugar, fruit and energy cost increases contributed to the strong growth in value in 2022 and inflation continued to contribute to significant growth in 2023. Volume growth was also high during the summer of 2022, thanks to the he ... Read More
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Juice in France
Juice in France Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and summer of 2022 (with 100% juice and ... Read More
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Juice in Azerbaijan
Juice in Azerbaijan In 2023, the juice category continues to witness very low growth in retail volume terms, although the slowdown in unit price growth has been a positive trend. By contrast, on-trade juice volume sales are enjoying double-digit growth as the channel continues to recover from the da ... Read More
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Juice in Argentina
Juice in Argentina The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health and wellness trends, 100% juice ... Read More
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Juice in Brazil
Juice in Brazil El Niño hit Brazil and with its hotter temperatures and rain, and greening was able to spread at a faster rate than in previous years, impairing the quality and quantity of oranges produced in Brazil. Although this seems like an isolated event, Brazil is the biggest producer of orang ... Read More
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