Category: Juices
Juices market research reports by Euromonitor International
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Juice in Romania
Juice in Romania In both 2023 and 2024, Romanian consumers sought to balance their desire for healthier products with a need to control spending. Impulse purchases declined as buyers became more discerning in their choice of products. Unit prices for juice increased significantly in 2024, despite a ... Read More
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Juice in Hungary
Juice in Hungary Juice in Hungary continued to experience challenges towards the end of the review period, in light of the latest price hikes in a high inflationary climate in 2022-2023. The category faced further issues from the changes in NETA (Public Health Product Tax) laws, strong pressure on c ... Read More
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Juice in the Netherlands
Juice in the Netherlands Juice recorded a steep decline in retail volume sales over 2024, as higher taxes in the Netherlands and health concerns stifled consumer demand for these soft drinks. The popularity of juice has steadily reduced over the review period as its healthy image has evolved into a ... Read More
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Juice in Hong Kong, China
Juice in Hong Kong, China Off-trade demand for juice in Hong Kong is steadily recovering, primarily driven by product development from Japanese imports that provide novel experiences for local consumers. The resurgence of juice pouches and fruit smoothies is contributing to positive, albeit undynami ... Read More
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Juice in Portugal
Juice in Portugal The search for healthier options is a growing concern in Portugal, aiding the consumption of juice, which is seen as a healthy drink option by many. However, in 2024, growth was slower than in previous years, with value outperforming volume due to high price points. The foodservice ... Read More
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Juice in Peru
Juice in Peru In 2024, juice sales in Peru experienced positive growth, largely influenced by the hot conditions at the beginning of the year, similar to those in 2023, driven by the Global El Niño phenomenon. These conditions heightened consumers' need to stay hydrated, benefiting soft drinks broad ... Read More
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Juice in Spain
Juice in Spain 2023 was a poor year for juice in Spain. The consumption of juice in the country is quite elastic, which means that consumers are quite responsive to any change in price – reducing consumption as and when prices increase. 2023 saw notable price rises thanks to high inflation, rising c ... Read More
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Juice in Italy
Juice in Italy Off-trade volume sales of juice continued to decline in 2024, although the rate of decline was far more stable than in the previous year. The average unit price of juice saw a sharp increase in 2023 against the backdrop of soaring inflation and spiralling production costs. This came a ... Read More
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Juice in Saudi Arabia
Juice in Saudi Arabia While Saudi Arabia's hot climate continues to drive a strong demand for juice, 2024 has seen a varied performance across different segments, largely influenced by a growing national focus on health and wellness. As part of its Vision 2030 strategy, the Kingdom is prioritising h ... Read More
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Juice in Bulgaria
Juice in Bulgaria In 2024, off-trade volume sales of juice in Bulgaria continued to be dampened by rising prices amid a significant, if slower, rate of inflation and a cost-of-living crisis. Off-trade volume sales were also affected by the ongoing recovery of foodservice as consumers more fully resu ... Read More
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Juice in Australia
Juice in Australia Juice in Australia is facing long-term stagnation, largely due to shifting consumer preferences towards percevied healthier, reduced sugar alternatives. Growing awareness of the high sugar content in fruit juice, along with increasing health concerns around obesity and diabetes, i ... Read More
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Juice in the Philippines
Juice in the Philippines Volume sales of juice are set to register relatively modest growth in the Philippines in 2024, with demand remaining below pre COVID-19 levels. Juice drinks, the largest product area, came under pressure during the pandemic, when the closure of schools throughout the Philipp ... Read More
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Juice in Finland
Juice in Finland Retail volume sales in juice declined in 2024, with demand suffering from the impact of the soft drink tax that was implemented at the beginning of 2020. In particular, the dominant product area of reconstituted 100% juice is losing out due to its unhealthy image, with many consumer ... Read More
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Juice in France
Juice in France Juice remains in a negative volume off-trade slump in France in 2024, albeit at a less steep rate than seen in recent years. Meanwhile, value is seeing small positive gains due to high prices. Overall, the category is facing a combination of structural challenges, with limited scope ... Read More
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Concentrates in France
Concentrates in France Concentrates is in an off-trade volume decline in France in 2024, while value looks fairly healthy – albeit skewed due to high prices. These high prices are mainly attributed to the soaring cost of sugar and imported fruits, with players passing on these cost increases to thei ... Read More
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Juice in Egypt
Juice in Egypt In 2024, the juice landscape experienced notable changes due to rising prices, which altered consumer behaviour and reshaped demand. As juice prices climbed, many consumers shifted toward juice drinks, which typically contain up to 24% juice content and are more affordable than premiu ... Read More
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Juice in Azerbaijan
Juice in Azerbaijan In 2024, the juice category in Azerbaijan remains largely unchanged, showing slow and flat dynamics. Consumer preferences have shifted little, and the category lacks the innovation or expansion seen in other soft drinks. Limited product innovation, coupled with increasing competi ... Read More
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Juice in Argentina
Juice in Argentina Following strong growth in juice consumption, largely driven by policies under the previous government, Argentina experienced a significant contraction in juice sales in 2024. This was due to the severe economic measures enacted by President Javier Milei's administration. These po ... Read More
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Juice in Austria
Juice in Austria The rising price of juice in Austria continued to support current value growth in 2024, whilst volume sales declined slightly. Despite the growing demand for alternatives to sugary carbonates, almost all types of juice record a volume decline in 2024. The rising cost of living has d ... Read More
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Soft Drinks in Austria
Soft Drinks in Austria Soft drinks recorded minimal volume growth in 2024 with current value growth rising moderately in the face of higher average unit prices. The better performance in value terms stems from new product launches and higher production and resource costs, with both factors contribut ... Read More
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Juice in Greece
Juice in Greece Juice has been heavily affected by price increases in Greece over 2024. Retail price inflation resulted in a strong shift away from chilled juice in favour of ambient juice. Whilst ambient juice has also been subject to price hikes, the increase was weaker than in chilled juice as th ... Read More
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Concentrates in Denmark
Concentrates in Denmark In 2024, the sales of both liquid and powder concentrates in Denmark continued to decline. Liquid concentrates face challenges due to market maturity, as established consumer preferences limit growth opportunities in this category. Powder concentrates, meanwhile, suffer from ... Read More
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Juice in New Zealand
Juice in New Zealand The global orange industry faced multiple challenges in 2024, especially in Brazil, which supplies 70% of the world’s orange juice. Key growing regions in Brazil have experienced extreme drought and increasing cases of citrus greening disease, a bacterial infection with no cure, ... Read More
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Juice in Denmark
Juice in Denmark Juice sales in Denmark continue to decline in 2024 as increasing unit prices and health concerns deter consumers. Many Danes view juice as a high-sugar, less-healthy option, leading them to seek alternatives. Additionally, higher ingredient costs have prompted manufacturers to reduc ... Read More
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Soft Drinks in Denmark
Soft Drinks in Denmark Soft drinks volume growth in Denmark remains positive in 2024, with off-trade growth being moderate but surpassed by stronger on-trade sales volume growth. Value growth for both on-trade as well as off-trade is higher as ingredient price increases contribute to higher average ... Read More
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