Category: Juices
Juices market research reports by Euromonitor International
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Juice in Indonesia
Juice in IndonesiaOff-trade volume sales rose robustly for juice in 2023, following a year of strong double-digit growth in 2022. Juice drinks (up to 24% juice) remained the largest member of the overall category and has been leading growth in terms of off-trade volume sales for three consecutive ye ... Read More
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Juice in North Macedonia
Juice in North MacedoniaJuice achieved stable off-trade volume growth in 2023 with sales supported by the continued consumer demand for the largest product categories, especially nectars and juice drinks. In addition, the continued shift from carbonates to juice is having a positive impact on the ca ... Read More
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Juice in Lithuania
Juice in LithuaniaJuice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier” alternative to other soft drink ... Read More
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Juice in Germany
Juice in GermanyIn comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As consumers become increasingly conscio ... Read More
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Juice in Latvia
Juice in Latvia Off-trade volume sales declined in 2023, challenged by rising price points and the growing health awareness in the country. While many consider juice a healthy product, a rising number of consumers are avoiding juice to reduce their sugar intake. High sugar levels, partnered with the ... Read More
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Juice in Slovenia
Juice in Slovenia 100% juice is the fastest growing subcategory in juices, despite rising retail prices. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to prioritise health and wellness ... Read More
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Juice in Estonia
Juice in Estonia Juice is increasingly seen as an unhealthy, sugary drink by consumers in Estonia. During the review period the category was impacted negatively as more and more consumers became aware of the high sugar content in packaged juice products. This trend predated but was accelerated by th ... Read More
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Juice in Pakistan
Juice in Pakistan Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and consistent marketing support for its ... Read More
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Juice in Switzerland
Juice in Switzerland Off-trade volume sales of juice managed to register only modest growth in 2023. Consumers increasingly perceive fruit juice as having a high sugar content, which led to a decline in its popularity as a breakfast staple. The category is dominated by 100% juice, which suffered fro ... Read More
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Juice in Serbia
Juice in Serbia Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable options like nectars and juice drink ... Read More
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Juice in Kazakhstan
Juice in Kazakhstan Juice continued to show positive volume growth in 2023 thanks to slowed unit price growth and the popularity of juice drinks. Juice drinks are more affordable than 100% juice or nectars, and they are generally perceived to be less sugary drinks that offer a wide range of flavours ... Read More
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Soft Drinks in Austria
Soft Drinks in Austria In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour contributed to a growing deman ... Read More
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Juice in Austria
Juice in Austria After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales, resulting in declining off-trade volume ... Read More
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Juice in Cameroon
Juice in Cameroon While prices of soft drinks such as carbonates and bottled water have remained relatively steady, the overall prices of juices have been on an upward trend in the last two years and this has dampened volume growth to an extent. 100% juices are mainly offered by small artisanal play ... Read More
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Juice in Singapore
Juice in Singapore Juice consumption has long been declining in off-trade volume terms, and is anticipated to continue declining in the forecast period. This downwards trend is primarily due to growing concerns about the sugar levels found in juice, prompting a shift by consumers towards healthier a ... Read More
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Juice in Ukraine
Juice in Ukraine Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s invasion, with large numbers of w ... Read More
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Juice in New Zealand
Juice in New Zealand Value sales growth within juice remained strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after the Russian invasion of Ukraine, the New Zealand Government’s temporary removal of ex ... Read More
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Juice in Georgia
Juice in Georgia Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia and Belarus. Juice drinks (up to ... Read More
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Juice in Croatia
Juice in Croatia Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value share in 2023, thanks to its wide pr ... Read More
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Juice in Sweden
Juice in Sweden Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected, as a large share of retail sales ... Read More
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Juice in Guatemala
Juice in Guatemala Leading brands in the juice category continued to witness sustained growth in 2023, in retail volume terms, aided by their positioning as a healthier choice of beverage. Brands such as Del Frutal from Alimentos Maravilla SA, with their single serve tetra-packs designed for childre ... Read More
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Juice in Nigeria
Juice in Nigeria Amidst economic challenges and escalated retail prices, there is a rising trend among Nigerian consumers to frequent fast food outlets, increasingly serving as channels for on-trade consumption. This growing consumer behaviour significantly contributes to observed growth in on-trade ... Read More
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Juice in South Korea
Juice in South Korea Juice has long been experiencing a decline in its popularity, with off-trade volume sales falling for over 10 years, and this set to continue in 2023. Once synonymous with a premium image, juice has lost customers to freshly squeezed juice due to its preferred taste. In addition ... Read More
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Juice in Canada
Juice in Canada After some contraction in 2022, juices saw positive volume growth in 2023. Much of this was attributed to growth in healthier variants, particularly 100% Juice, thanks to rising health consciousness among local consumers. Gaining notable popularity are “wellness shots”, which are sma ... Read More
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Juice in Costa Rica
Juice in Costa Rica The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the supply of certain juices, namel ... Read More
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