Category: Hair Care
Hair Care market research reports by Euromonitor International
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Premium Beauty and Personal Care in Uruguay
Premium Beauty and Personal Care in Uruguay The premium segment witnessed a second year of significant current value growth supported by a natural recovery in category sales. This followed the elimination of COVID-19 pandemic restrictions and face masks that significantly limited the use of many pro ... Read More
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Beauty and Personal Care in Tunisia
Beauty and Personal Care in Tunisia The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic crisis, and a dec ... Read More
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Hair Care in South Africa
Hair Care in South Africa During the pandemic consumers had no access to hairdressers due to the closure of salons. This prompted them to improve their skills by colouring their own hair, driving sales of colourants. Into 2022, consumers were cutting back on non-essential products and services, such ... Read More
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Beauty and Personal Care in Ethiopia
Beauty and Personal Care in Ethiopia Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics such as bar soap ... Read More
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Mass Beauty and Personal Care in Egypt
Mass Beauty and Personal Care in Egypt The devaluation of the Egyptian currency has been strongly affecting the Egyptian population. The Egyptian pound has seen its value against the US dollar fall significantly, a situation that has continued in 2023, with the Egyptian pound being amongst the worst ... Read More
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Premium Beauty and Personal Care in South Africa
Premium Beauty and Personal Care in South Africa As South Africa faces an economic crisis, more consumers have been prioritising necessities over non-essentials. For most people, the tough economic conditions meant their budgets could not accommodate non-essential items in 2022, as most consumers di ... Read More
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Mass Beauty and Personal Care in South Africa
Mass Beauty and Personal Care in South Africa With many South Africans experiencing financial adversity in 2022, many constantly reviewed their budgets and looked for ways they could cut their purchases of non-essential items. Consumers were predominantly worried about being able to survive through ... Read More
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Premium Beauty and Personal Care in Egypt
Premium Beauty and Personal Care in Egypt A lot of internationally well-known brands are not available in the Egyptian market. As a result, a lot of Instagram/Facebook pages import these missing products from abroad. However, after the devaluation of the Egyptian currency, prices have increased sign ... Read More
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Hair Care in Egypt
Hair Care in Egypt Consumers have shifted their purchasing behaviour within hair care in light of broader trends relating to health and wellness and the environment. They have been increasingly attracted to products containing natural, often vegan, ingredients such as olive and argan oil, avocados a ... Read More
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Mass Beauty and Personal Care in the United Arab Emirates
Mass Beauty and Personal Care in the United Arab Emirates Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients ... Read More
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Beauty and Personal Care in Laos
Beauty and Personal Care in Laos In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance. Consumers are now bei ... Read More
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Hair Care in Kazakhstan
Hair Care in Kazakhstan Standard shampoos showed the fastest retail volume and current value growth in 2022 as consumers reduced consumption of 2-in-1 combined products. There is a growing preference for buying higher quality and more expensive standard shampoos, which is encouraging sales of salon ... Read More
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Beauty and Personal Care in Kazakhstan
Beauty and Personal Care in Kazakhstan Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The ma ... Read More
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Premium Beauty and Personal Care in the United Arab Emirates
Premium Beauty and Personal Care in the United Arab Emirates Over the past several years, there has been a major push by premium brands to invest in make-up tutorials and masterclasses to help build brand loyalty and engagement with their customers. By offering expert advice and personalised instruc ... Read More
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Hair Care in Latvia
Hair Care in Latvia In spite of soaring inflation, caused by the energy crisis stemming from the war in nearby Ukraine, hair care performed relatively well. There was moderate growth in both constant value and volume sales, as with people out and about again following the full opening of society, po ... Read More
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Hair Care in the United Arab Emirates
Hair Care in the United Arab Emirates New product innovation in terms of scalp care and “skinification” are emerging within hair care in the United Arab Emirates. This trend is being driven by growing awareness of the importance of scalp health and its impact on overall hair health, as well as a des ... Read More
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Beauty and Personal Care in Sri Lanka
Beauty and Personal Care in Sri Lanka There is a sizeable market for beauty and personal care in Sri Lanka but economic constraints and government restrictions on imports is restricting growth. While brand loyalty plays a role, due to the current challenges price and accessibility were the key influ ... Read More
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Beauty and Personal Care in Latvia
Beauty and Personal Care in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring double-digit inflation and dampening volume sales. As a result, though there was significant growth in current value sales of beauty and personal care in 2022, v ... Read More
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Hair Care in Estonia
Hair Care in Estonia Hair care resumed its usual, pre-pandemic performance in 2022, following a revival in 2021 in most categories. Styling agents was the best-performing category in 2022, recording double-digit value and volume growth in the year. Styling agents was the hardest hit area of hair car ... Read More
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Hair Care in Poland
Hair Care in Poland All categories of hair care saw marked increases in 2022 with consumers liberated from COVID-19 restrictions sparking an interest in improving their appearance and taking care of their scalp and hair condition. With salons allowed to operate again, there was growth in the hair ca ... Read More
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Hair Care in Romania
Hair Care in Romania Salon professional hair care was the best performing category within hair care in 2022 as volume and value sales rose despite the pressure that came on household incomes and consumer spending due to high inflation during the year. The most important influence on the category’s s ... Read More
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Beauty and Personal Care in Poland
Beauty and Personal Care in Poland Beauty and personal care in Poland was heavily impacted by Russian aggression on Ukraine mainly by stopping exports to Russia and Belarus. The outbreak of war also had a negative impact on production costs. Some of the raw materials and packaging imported from Ukra ... Read More
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Beauty and Personal Care in Ghana
Beauty and Personal Care in Ghana In 2022, beauty and personal care is no longer being impacted by the COVID-19 pandemic, however, global inflation rates are causing prices to rise and consumers to change their consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising ... Read More
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Mass Beauty and Personal Care in Poland
Mass Beauty and Personal Care in Poland Mass beauty and personal care is particularly strong in skin care thanks to the highly developed category of mass facial care. Interest in products containing natural ingredients was noticeable with producers eager to emphasise the high natural content or vega ... Read More
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Hair Care in Georgia
Hair Care in Georgia A growing number of occasions and more time spent outside the home encouraged the consumption of styling agents and colourants in 2022. This led to an increasing demand for hair conditioners and treatments, boosting retail volume sales in these areas. Busy lifestyles drives dema ... Read More
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