Category: Hair Care
Hair Care market research reports by Euromonitor International
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Mass Beauty and Personal Care in Germany
Mass Beauty and Personal Care in Germany Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the revival ... Read More
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Beauty and Personal Care in Germany
Beauty and Personal Care in Germany Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer goods, and partly ... Read More
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Beauty and Personal Care Packaging in Saudi Arabia
Beauty and Personal Care Packaging in Saudi Arabia The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas a ... Read More
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Premium Beauty and Personal Care in Germany
Premium Beauty and Personal Care in Germany In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion of cosm ... Read More
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Hair Care in Germany
Hair Care in Germany Hair care remained on a healthy growth trajectory in Germany in 2022, and is expected to continue growing in the forecast period. Throughout the pandemic, Germany’s retail and salon closures led to new trends amongst consumers, who started applying more treatments at home, or al ... Read More
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Beauty and Personal Care Packaging in India
Beauty and Personal Care Packaging in India Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping to crea ... Read More
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Beauty and Personal Care Packaging in the Philippines
Beauty and Personal Care Packaging in the Philippines As society fully reopened with the lifting of COVID-19 restrictions, beauty and personal care packaging unit volume sales increased in the Philippines in 2022 after its performances in the previous two years had been negatively impacted by the pa ... Read More
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Beauty and Personal Care Packaging in Canada
Beauty and Personal Care Packaging in Canada The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the diver ... Read More
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Premium Beauty and Personal Care in Cameroon
Premium Beauty and Personal Care in Cameroon The premium beauty and personal care category in Cameroon is still niche due to low demand as the target audience remains small. This has been a key reason why it has been a struggle to have established beauty specialists that focus solely on the sale of ... Read More
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Hair Care in Cameroon
Hair Care in Cameroon Hair breakages and scalp issues are some of the leading hair problems in Cameroon, which is why demand for conditioners and shampoos is on a growth trajectory. For scalp issues, dandruff is the main problem with the hot tropical climate in the country one of the main catalysts ... Read More
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Premium Beauty and Personal Care in Kenya
Premium Beauty and Personal Care in Kenya Whilst premium beauty and personal care remains more niche than its mass counterparts, due to inflationary pressures leading to lower consumer spending power, the premium segment still holds great potential. For example, there is an increased awareness among ... Read More
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Beauty and Personal Care in Mexico
Beauty and Personal Care in Mexico For the most part, beauty and personal care saw further signs of a post-pandemic recovery in demand and sales in 2022. Nonetheless, not all categories enjoyed growth in 2022, with those products linked to the pandemic seeing a drop off in demand as COVID-19 fears s ... Read More
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Premium Beauty and Personal Care in Mexico
Premium Beauty and Personal Care in Mexico Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the mass and ... Read More
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Mass Beauty and Personal Care in Mexico
Mass Beauty and Personal Care in Mexico The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in 2022, boosted ... Read More
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Baby and Child-Specific Products in Cameroon
Baby and Child-Specific Products in Cameroon Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such as t ... Read More
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Beauty and Personal Care in Cameroon
Beauty and Personal Care in Cameroon The beauty and personal care market in Cameroon has great economic potential. However, some sectors, such as colour cosmetics are still heavily characterised by imported products. Imports of colour cosmetics and skin care products in volume terms increased signif ... Read More
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Hair Care in Mexico
Hair Care in Mexico The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon professional hair care, medic ... Read More
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Premium Beauty and Personal Care in Austria
Premium Beauty and Personal Care in Austria Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant price ... Read More
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Hair Care in Austria
Hair Care in Austria Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable in 2022, with flat retail vo ... Read More
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Mass Beauty and Personal Care in Austria
Mass Beauty and Personal Care in Austria Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by high infl ... Read More
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Mass Beauty and Personal Care in Cameroon
Mass Beauty and Personal Care in Cameroon The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to boost the ... Read More
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Mass Beauty and Personal Care in Kenya
Mass Beauty and Personal Care in Kenya Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen during the e ... Read More
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Hair Care in Kenya
Hair Care in Kenya With increasing hair care awareness among consumers, there is a growing trend towards natural hair and natural hair styles, and away from chemically straightened hair, which has led to many women cutting their relaxed hair. Euromonitor International's Hair Care in Kenya report off ... Read More
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Where Consumers Shop for Beauty and Personal Care
Where Consumers Shop for Beauty and Personal Care Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen stro ... Read More
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Hair Care in Australia
Hair Care in Australia Despite a marginal decline in retail volume sales in 2022, as local consumers shifted back to pre-pandemic lifestyles and routines, including less time working from home and less time to pamper themselves, overall demand for hair care remained higher than 2019 levels. Products ... Read More
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