Category: Functional Foods & Beverages
Functional Foods & Beverages market research reports by Euromonitor International
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Fortified/Functional Packaged Food in Hungary
Fortified/Functional Packaged Food in Hungary Consumers are becoming more health-conscious than ever, especially since the COVID-19 pandemic which has increased the health and wellness trend even more. As a result, consumers are looking for ways to improve their health through their diet, which is p ... Read More
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Naturally Healthy Beverages in Indonesia
Naturally Healthy Beverages in Indonesia NH tea was the most dynamic category of NH hot drinks in 2021 due to the strong performance of NH green tea during the year. The main reason for the very strong performance recorded in NH green tea is the healthy image of this product, which is known to be hi ... Read More
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Better For You Beverages in Italy
Better For You Beverages in Italy Non-sugar and low-sugar carbonates varieties have performed particularly well in the last couple of years with the category seeing numerous launches of non-sugar varieties products during the pandemic. In fact, BFY reduced sugar is the leading category within BFY be ... Read More
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Fortified/Functional Packaged Food in Portugal
Fortified/Functional Packaged Food in Portugal Even prior to the COVID-19 pandemic, consumer demand was growing for healthy products that boost the immune system. There was even more heightened awareness and growing demand in the last two years of the review period, as consumers sought to avoid catc ... Read More
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Fortified/Functional Beverages in the Netherlands
Fortified/Functional Beverages in the Netherlands Traditionally, Dutch consumers are suspicious about soft drinks brands making bold claims about their health benefits. Consumers also tend to be suspicious about beverages which are fortified as they see these as unnatural and therefore unhealthy. Ma ... Read More
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Fortified/Functional Packaged Food in the Czech Republic
Fortified/Functional Packaged Food in the Czech Republic The pandemic accelerated demand for value added products such as fortified/functional (FF) packaged food, leading to increased consumer interest in 2021. Czech consumers were mostly interested in added protein, probiotics as well as vitamins a ... Read More
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Fortified/Functional Beverages in Norway
Fortified/Functional Beverages in Norway FF energy drinks accounts for the majority of retail volume sales of FF beverages in Norway and the category continued to see strong growth in 2021. Sales continued to be boosted by reduced cross-border trade with Sweden for much of 2021 as a result of the CO ... Read More
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Fortified/Functional Beverages in Peru
Fortified/Functional Beverages in Peru One of the big winners in the category in 2021 was fortified hot drinks. FF hot drinks, which is driven by FF chocolate-based flavoured powder drinks as it is the only category with significant sales, benefited from children being at home more due to COVID-19 a ... Read More
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Better For You Beverages in Norway
Better For You Beverages in Norway BFY reduced sugar beverages witnessed dynamic growth in 2020, boosted by the closure of the country’s borders and home seclusion. Reduced sugar carbonates and concentrates are often purchased through cross-border sales and as such domestic sales remained elevated i ... Read More
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Fortified/Functional Packaged Food in Peru
Fortified/Functional Packaged Food in Peru Among all health and wellness products, FF options have existed in Peru for many years and consumers are already familiar with these properties. Most FF products are oriented towards general wellbeing (Pasta Lavaggi by Alicorp SAA which contains iron, calci ... Read More
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Fortified/Functional Beverages in Greece
Fortified/Functional Beverages in Greece Fortified/functional beverages continued to post healthy current value and volume growth, driven by soft drinks and FF energy drinks in particular. Coca-Cola expanded its portfolio in 2021, with the launch of Predator Energy and Coca-Cola Energy Zero. Another ... Read More
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Health and Wellness in Colombia
Health and Wellness in Colombia Health and wellness recorded higher value growth in 2021 than in the previous year. The COVID-19 pandemic accelerated the health and wellness trend in Colombia, boosting demand for healthier beverages and packaged food that support overall wellbeing and strengthen the ... Read More
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Organic Beverages in Peru
Organic Beverages in Peru There was no presence of organic beverages in Peru at the end of the review period. Moreover, no market is likely to emerge over the forecast period. Euromonitor International's Organic Beverages in Peru report tracks the developments of health-associated product types and ... Read More
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Better For You Beverages in Greece
Better For You Beverages in Greece Better for you beverages has registered healthy current value and volume growth in recent years. In 2021, the picture was a little more muted in comparison with the two previous years. All the same, current value and volume growth was positive. Reduced sugar carbon ... Read More
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Fortified/Functional Beverages in the Czech Republic
Fortified/Functional Beverages in the Czech Republic Although the impact of the pandemic has waned since May 2021, demand for beverages with additional value did not weaken and consumers were willing to purchase soft and hot drinks with added health benefits during the rest of the year. In soft drin ... Read More
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Fortified/Functional Packaged Food in Norway
Fortified/Functional Packaged Food in Norway FF packaged food continued to enjoy stable growth in current value terms in 2021. This was supported in part by ongoing border controls during a large part of the year, which limited cross-border trade and benefited the domestic market. The category’s dev ... Read More
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Fortified/Functional Packaged Food in Greece
Fortified/Functional Packaged Food in Greece Fortified/functional did not perform well in either 2020 or 2021. In 2021, fortified/functional registered a slight decline in current value and volume sales. The trend towards more naturally fortified foodstuffs is limiting growth of fortified/functional ... Read More
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Naturally Healthy Beverages in Norway
Naturally Healthy Beverages in Norway Both NH hot drinks and NH soft drinks see a significant slowdown in growth in current value terms in 2021, albeit with sales remaining well above pre-COVID-19 levels. NH flavoured bottled water, which is one of the largest categories in NH beverages, is often pu ... Read More
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Naturally Healthy Beverages in the Czech Republic
Naturally Healthy Beverages in the Czech Republic In naturally healthy (NH) soft drinks, NH flavoured bottled water, other NH RTD tea and NH 100% juice continued to see the most dynamic retail value sales growth during 2021 because these categories are perceived to offer the best health benefits. In ... Read More
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Better For You Beverages in the Czech Republic
Better For You Beverages in the Czech Republic More Czech households are concerned about their immunity and health after the outbreak of the COVID-19 pandemic in 2020. Consequently, consumers continued to perceive sugar as unhealthy as their health concerns increased in 2021. Nevertheless, not all c ... Read More
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Better For You Beverages in Peru
Better For You Beverages in Peru In recent years manufacturers have increased the number of BFY reduced caffeine beverages in the market. Coffee in all formats, ground, roasted, and instant was positively impacted by the two-month lockdown from mid-March 2020 as Peruvians had to stay at home. The re ... Read More
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Naturally Healthy Beverages in Greece
Naturally Healthy Beverages in Greece Naturally healthy beverages is the largest product area in terms of value sales within health and wellness. However, though it registered an increase in current value and volume sales, growth was not as high as for other health and wellness segments. This was la ... Read More
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Fortified/Functional Packaged Food in Brazil
Fortified/Functional Packaged Food in Brazil Fortification with vitamins and other nutrients has progressively become a minor aspect among consumers’ priorities over the review period, as new perspectives on health and wellness have emerged, meaning that fortified/functional claims no longer carry a ... Read More
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Fortified/Functional Beverages in South Africa
Fortified/Functional Beverages in South Africa Volume and value sales of fortified/functional beverages continue to be driven by retail demand in South Africa. COVID-19 has bolstered this trend, as many employees continued to work from home in 2021 and generally resisted returning to offices, where ... Read More
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Fortified/Functional Packaged Food in Spain
Fortified/Functional Packaged Food in Spain Dairy products consumers are taking an increasingly proactive stance regarding their own health. While the “healthy” products of a few years ago were fortified with calcium or omega-3 to help lower the cholesterol levels of consumers, the new approach focu ... Read More
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