Category: Functional Foods & Beverages
Functional Foods & Beverages market research reports by Euromonitor International
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Health and Wellness in Romania
Health and Wellness in Romania The continued positive development in HW packaged food in 2021 is a result of both existing health trends and the ongoing impact of COVID-19 on consumers’ choices. Romanian consumers’ pursuit of health and wellness and an aim for protection against COVID-19 the good pe ... Read More
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Fortified/Functional Beverages in Thailand
Fortified/Functional Beverages in Thailand As consumers become more health-conscious and time-pressed, they are increasingly looking for more effective and convenient ways of protecting their health and immunity. In this sense, there is a growing shift towards prevention over cure in terms of health ... Read More
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Better For You Beverages in Indonesia
Better For You Beverages in Indonesia Better for you beverages registered positive growth in 2021 in a reversal of the negative sales performance registered in the category at the peak of the COVID-19 pandemic during 2020. The main influence on this situation was the government's implementation of p ... Read More
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Fortified/Functional Beverages in Indonesia
Fortified/Functional Beverages in Indonesia Fortified/functional beverages registered a positive sales performance over the course of 2021 after registering declining sales at the peak of the COVID-19 pandemic in 2020. One of the key factors supporting the strong recovery of category sales during th ... Read More
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Fortified/Functional Packaged Food in Italy
Fortified/Functional Packaged Food in Italy One of the trends that strengthened upon the advent of the pandemic is the propensity to consume more 'functional' foods, such as fermented foods and probiotics as these are true allies for the health of the intestinal microbiota - where 70% of the immune ... Read More
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Naturally Healthy Beverages in Malaysia
Naturally Healthy Beverages in Malaysia Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of t ... Read More
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Fortified/Functional Beverages in Malaysia
Fortified/Functional Beverages in Malaysia FF beverages continued to decline in retail volume terms in 2021 for the second year running. A major factor behind this was the sharp decline in sales seen by the dominant category of FF sports drinks. These products are used to rehydrate and replace lost ... Read More
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Better For You Beverages in Portugal
Better For You Beverages in Portugal Prior to the pandemic, Portuguese consumers were already seeking healthier dietary habits. However, heightened health awareness since COVID-19 emerged in the country has only served to strengthen this trend, leading to many consumers searching for perceived healt ... Read More
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Fortified/Functional Beverages in Portugal
Fortified/Functional Beverages in Portugal Portuguese consumers are increasingly looking to follow healthier lifestyles. The pandemic in particular has made them more aware of the importance of prevention, encouraging sales of products with immunity support such as vitamins, for instance. This trend ... Read More
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Fortified/Functional Beverages in Turkey
Fortified/Functional Beverages in Turkey During the COVID-19 pandemic, it has been widely believed by consumers that drinking products fortified with vitamins and minerals will strengthen their immune system to better protect against the virus. In addition, the prices of FF beverages are similar to ... Read More
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Better For You Beverages in Malaysia
Better For You Beverages in Malaysia Malaysia continued to face widespread measures to contain the spread of COVID-19 in the country in 2021, with this leading many to minimise their social contact and to plan more carefully their weekly or monthly grocery shopping trips. This continued to limit imp ... Read More
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Fortified/Functional Beverages in Hungary
Fortified/Functional Beverages in Hungary The health and wellness trend has been growing in Hungary for some time and this has been further bolstered by the COVID-19 pandemic, as more consumers are now paying attention to their overall health. This has been largely beneficial for FF beverages as man ... Read More
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Health and Wellness in Hungary
Health and Wellness in Hungary Consumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products; therefore they tend to choose healthier products, with several benefits for the ... Read More
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Fortified/Functional Packaged Food in Malaysia
Fortified/Functional Packaged Food in Malaysia The outbreak of COVID-19 forced consumers to pay closer attention to their diet and their nutritional intake, with this continuing in 2021. Consumers are no longer just monitoring their calorie intake but are also scrutinising the nutritional informatio ... Read More
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Organic Beverages in Portugal
Organic Beverages in Portugal Portuguese consumers were already becoming more attentive towards sustainability, local produce and organic food and beverages before the pandemic emerged. COVID-19 has only served to strengthen this trend, supporting the further growth of organic beverages. Portuguese ... Read More
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Health and Wellness in Portugal
Health and Wellness in Portugal Portuguese consumers were already seeking healthier habits, including those regarding their diet, prior to the emergence of the pandemic. In 2021, this trend has intensified. COVID-19 has led to heightened awareness amongst Portuguese consumers about the importance of ... Read More
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Health and Wellness in Malaysia
Health and Wellness in Malaysia Health and wellness was already an important topic in Malaysia, as in most countries, prior to the COVID-19 crisis and it rose to prominence in 2020 and 2021 as the pandemic began to take its toll. Nonetheless, while consumers have increased their focus on health and ... Read More
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Fortified/Functional Packaged Food in Turkey
Fortified/Functional Packaged Food in Turkey FF packaged food recorded higher growth in 2021 compared to the previous year. FF milk has maintained its dynamism. FF milk continued to perform well. This has mainly been due to the launch of new products, mostly containing extra protein. Many consumers ... Read More
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Naturally Healthy Beverages in Turkey
Naturally Healthy Beverages in Turkey In 2021, NH bottled water continued to dominate the value share of value sales of total NH beverages as well as seeing the most dynamic growth. During the COVID-19 pandemic, the volume and current value sales of bottled water has registered good growth as on-tra ... Read More
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Naturally Healthy Beverages in Hungary
Naturally Healthy Beverages in Hungary NH natural mineral bottled water still achieves growth despite maturity in Hungary. The country is renowned for the excellent quality of its natural mineral water, and the great majority of bottled water falls in the NH product area. Thanks to the numerous natu ... Read More
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Better For You Beverages in Hungary
Better For You Beverages in Hungary In response to the COVID-19 pandemic in 2020, BFY maintained growth throughout most product areas. Even unpopular product areas such as reduced sugar instant coffee products have been able to record growth since 2020. The increase in value sales is mainly explaine ... Read More
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Fortified/Functional Packaged Food in Indonesia
Fortified/Functional Packaged Food in Indonesia One of the most important developments in fortified/functional packaged food in Indonesia towards the end of the review period was the launch of official government initiatives to fortify all of the edible oils sold in the country with a range of vitam ... Read More
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Fortified/Functional Beverages in Italy
Fortified/Functional Beverages in Italy During the pandemic, the consumer demand for on-the-go products, especially within FF soft drinks and FF sports drinks, came to a halt as consumers were restricted to spending most of their time at home. With gyms, sports centres, and leisure facilities closed ... Read More
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Naturally Healthy Beverages in Italy
Naturally Healthy Beverages in Italy NH beverages is the biggest category within health and wellness beverages, thanks to the significant number of sales of NH natural mineral water in the country (even with the latter’s slight declines in 2020 and 2021). The impact of the pandemic (including stockp ... Read More
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Better For You Beverages in Turkey
Better For You Beverages in Turkey In 2021, BFY beverages demonstrated double-digit volume and value growth. The COVID-19 public health crisis increased the health concerns of consumers, which has benefited BFY beverages as many have been more mindful about their sugar intake, amongst others. Sales ... Read More
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