Category: Functional Foods & Beverages
Functional Foods & Beverages market research reports by Euromonitor International
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Fortified/Functional Beverages in Poland
Fortified/Functional Beverages in Poland A healthy immune system while always viewed as important has taken on greater prominence since the outbreak of COVID-19. Beyond helping the body to fight off infection it is now also being linked to preventing and treating a range of non-communicable diseases ... Read More
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Fortified/Functional Beverages in Morocco
Fortified/Functional Beverages in Morocco Fortified/functional beverages remains a small category in Morocco and is relatively undeveloped. Prior to the pandemic, Moroccans were becoming increasingly aware of FF beverages due to the progressively hectic and active lifestyles which promoted their dem ... Read More
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Health and Wellness in Morocco
Health and Wellness in Morocco In 2021, HW beverages and HW packaged food experienced growth. HW packaged food largely continued to benefit from the pandemic, with most categories seeing increased demand. In contrast, HW beverages while growing and experiencing some rebound from the previous year co ... Read More
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Fortified/Functional Beverages in Taiwan
Fortified/Functional Beverages in Taiwan FF bottled water products positioned as having alkaline properties or being high in mineral ions continued to gain popularity in Taiwan in 2021. Interest in such products has been on the rise for a number of years, and this trend has recently gained momentum ... Read More
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Naturally Healthy Beverages in Taiwan
Naturally Healthy Beverages in Taiwan While NH superfruit 100% juice products are rich in vitamins, minerals and other nutrients, for the most part they have not benefited from the trend towards healthier lifestyles in Taiwan in recent years. In contrast, this category posted negative results in vol ... Read More
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Fortified/Functional Beverages in Israel
Fortified/Functional Beverages in Israel Growth in most areas of fortified/functional beverages in 2021 is attributable to the COVID-19 pandemic and general rising health awareness in the country. Consumers are seeking more products that have added health benefits in order to boost immune strength. ... Read More
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Fortified/Functional Beverages in Sweden
Fortified/Functional Beverages in Sweden Fortified/functional beverages in Sweden is dominantly comprised of FF soft drinks in 2021, with FF hot drinks having a very minor share. This is because in coffee, which is by far the greatest category in hot drinks, consumers demand exotic flavour combinati ... Read More
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Fortified/Functional Packaged Food in Sweden
Fortified/Functional Packaged Food in Sweden There have been few changes in FF packaged food in 2021. Although the category received a boost from the pandemic (as consumers strove to take ownership of their health during this uncertain time), it is a category that faces numerous struggles, with many ... Read More
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Better For You Beverages in Sweden
Better For You Beverages in Sweden Sales of reduced caffeine fresh coffee and decaffeinated instant standard coffee exists, however sales are marginal in comparison to total sales of coffee. New product launches are rare, though they do take place from time to time. For example, Zoégas introduced a ... Read More
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Organic Beverages in Ukraine
Organic Beverages in Ukraine There is still low consumer awareness regarding all products with an organic positioning in Ukraine and this applies especially to organic beverages. Moreover, low income levels among the local population and weakened purchasing power due to the adverse economic impact o ... Read More
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Better For You Beverages in Ukraine
Better For You Beverages in Ukraine While sales of reduced fat chocolate-based flavoured powder drinks remain negligible in Ukraine, the category is poised to emerge strongly. Recent years have seen local consumers become far more aware of the potentially serious long-term health impacts of excessiv ... Read More
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Fortified/Functional Packaged Food in Israel
Fortified/Functional Packaged Food in Israel There is an overall growing interest in fortified products as consumers are looking for products that provide value for money. So, taste or price is not enough, the ideal product also offers health benefits such as immunity boosting, particularly in the w ... Read More
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Fortified/Functional Packaged Food in Ukraine
Fortified/Functional Packaged Food in Ukraine 2021 saw FF dairy register a positive sales growth again after a stagnant performance was registered in the category at the peak of the COVID-19 pandemic in 2020. The pandemic situation has sharpened the focus of many Ukrainian consumers on the role that ... Read More
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Naturally Healthy Beverages in Sweden
Naturally Healthy Beverages in Sweden Demand for NH beverages sales will remain largely unchanged in 2021 (in contrast with the fluctuating demand experienced in the review period), with marginal growth recorded in both NH hot drinks and NH soft drinks. Despite NH hot drinks being the smallest categ ... Read More
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Fortified/Functional Beverages in Ukraine
Fortified/Functional Beverages in Ukraine The COVID-19 pandemic has had a major influence on the attitudes of Ukrainian consumers towards fortified/functional soft drinks. In particular, products with an immune support positioning that are fortified with a variety of beneficial trace nutritional ele ... Read More
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Naturally Healthy Beverages in Ukraine
Naturally Healthy Beverages in Ukraine NH 100% juice recorded declining volume and value sales again during 2021, although the category registered a less negative performance than what was seen at the peak of the COVID-19 pandemic during 2020. Among the major factors presenting challenges to the cat ... Read More
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Health and Wellness in New Zealand
Health and Wellness in New Zealand Although COVID-19 caused significant disruption in New Zealand in the first year of the pandemic, the retail performance largely normalised in 2021 due to the country’s success in controlling the virus. Since the first cases were reported in February 2020, a four-l ... Read More
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Organic Beverages in Slovakia
Organic Beverages in Slovakia Organic beverages is a sizeable product area in Slovakia in terms of value sales and while it performed well in the previous two hears, performance was more muted in 2021, as consumers became more price sensitive, as the pandemic lingered. All the same, this was seen as ... Read More
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Better For You Beverages in Slovakia
Better For You Beverages in Slovakia Current value and volume sales fell for better for you beverages in 2021. With people moving around again in 2021, a portion of value sales switched to foodservice. BFY reduced sugar accounts for most value sales and it suffered a decline, as consumers shift to n ... Read More
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Health and Wellness in Slovakia
Health and Wellness in Slovakia Overall, performance was positive from health and wellness in 2021, though rising retail prices due to higher commodity and shipping prices, dampened volume sales somewhat. Euromonitor International's Health and Wellness in Slovakia report tracks the developments of h ... Read More
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Fortified/Functional Packaged Food in Slovakia
Fortified/Functional Packaged Food in Slovakia Fortified/functional is the largest product area in terms of value sales within health and wellness packaged food and is a mature product area. As such, value growth was minimal. In addition, price rises also dampened volume sales. Also, with consumers ... Read More
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Naturally Healthy Beverages in Slovakia
Naturally Healthy Beverages in Slovakia Naturally healthy is the largest product area within health and wellness beverages. However, there are threats to its growth. During the pandemic, consumers have been taking vitamin supplements in order to protect against COVID-19 infection, and as a result, c ... Read More
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Fortified/Functional Beverages in Slovakia
Fortified/Functional Beverages in Slovakia After a strong performance in 2020, there was a more muted performance in 2021, as a portion of value sales switched to foodservice, with outlets open once again. Beverages with immune boosting properties continued to be popular in 2021, as consumer looked ... Read More
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Fortified/Functional Beverages in Russia
Fortified/Functional Beverages in Russia FF energy drinks remained the best performing category in FF beverages during 2021 and account for bulk of retail volume sales of FF soft drinks. Increasing affordability is playing a role in this, with the unit price of FF energy drinks declining by more tha ... Read More
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Fortified/Functional Packaged Food in Russia
Fortified/Functional Packaged Food in Russia The rate of growth in retail current value sales of FF packaged food more than halved during 2020 and recovered no more than partially during 2021. FF dairy is largest category in FF packaged food, ahead of FF baby food. Within FF dairy, FF yoghurt (espec ... Read More
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