Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Mass Beauty and Personal Care in the United Arab Emirates
Mass Beauty and Personal Care in the United Arab Emirates Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients ... Read More
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Beauty and Personal Care in Laos
Beauty and Personal Care in Laos In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance. Consumers are now bei ... Read More
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Beauty and Personal Care in Kazakhstan
Beauty and Personal Care in Kazakhstan Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The ma ... Read More
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Premium Beauty and Personal Care in the United Arab Emirates
Premium Beauty and Personal Care in the United Arab Emirates Over the past several years, there has been a major push by premium brands to invest in make-up tutorials and masterclasses to help build brand loyalty and engagement with their customers. By offering expert advice and personalised instruc ... Read More
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Colour Cosmetics in Kazakhstan
Colour Cosmetics in Kazakhstan The removal of COVID-19 quarantine restrictions in March 2022, and importantly the relaxation of the mask-wearing rule, enabled women to return to more normal make-up routines in 2022. Foundation/concealer made a solid recovery in 2022 as this product could easily be w ... Read More
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Colour Cosmetics in Latvia
Colour Cosmetics in Latvia Colour cosmetics performed strongly in 2022. In spite of high inflation, caused by the energy crisis stemming from the war in Ukraine, colour cosmetics registered both healthy constant value and volume growth. With society fully opened up and most consumers not wearing fac ... Read More
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Beauty and Personal Care in Sri Lanka
Beauty and Personal Care in Sri Lanka There is a sizeable market for beauty and personal care in Sri Lanka but economic constraints and government restrictions on imports is restricting growth. While brand loyalty plays a role, due to the current challenges price and accessibility were the key influ ... Read More
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Colour Cosmetics in Romania
Colour Cosmetics in Romania Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at the peak of the COVID-1 ... Read More
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Beauty and Personal Care in Romania
Beauty and Personal Care in Romania 2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinnin ... Read More
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Beauty and Personal Care in Estonia
Beauty and Personal Care in Estonia The beauty and personal care market in Estonia lost momentum in 2022 following a particularly strong 2021. Consumers returned to their pre-pandemic behaviours and found that reasons for concern were changed, but had not gone away. War in Ukraine and disrupted logi ... Read More
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Colour Cosmetics in Poland
Colour Cosmetics in Poland In 2022, there was a rebound in sales of colour cosmetics, which was facilitated by the lifting of COVID-19 restrictions. Polish women returned to wearing make-up due to their return to their places of work with most people once again frequenting retail and consumer foodse ... Read More
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Colour Cosmetics in Georgia
Colour Cosmetics in Georgia In 2022, colour cosmetics recorded a positive recovery stimulated by recovering tourism and returning to pre-COVID-19 lifestyles, with consumers socialising more, and attending occasions and events. The influx of tourism stimulated sales of more expensive, premium colour ... Read More
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Beauty and Personal Care in Ghana
Beauty and Personal Care in Ghana In 2022, beauty and personal care is no longer being impacted by the COVID-19 pandemic, however, global inflation rates are causing prices to rise and consumers to change their consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising ... Read More
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Mass Beauty and Personal Care in Poland
Mass Beauty and Personal Care in Poland Mass beauty and personal care is particularly strong in skin care thanks to the highly developed category of mass facial care. Interest in products containing natural ingredients was noticeable with producers eager to emphasise the high natural content or vega ... Read More
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Colour Cosmetics in Estonia
Colour Cosmetics in Estonia Sales of colour cosmetics grew well in 2022 with demand recovering as pandemic restrictions were lifted. Pandemic restrictions especially hampered sales of the “under the mask” categories such as lip products, but increased demand for such products was seen in 2022. The p ... Read More
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Premium Beauty and Personal Care in Poland
Premium Beauty and Personal Care in Poland The premium segment of beauty and personal care again outpaced the mass segment in 2022. Premium products are particularly in demand in fragrances, which make up the largest product category within premium beauty and personal care. Both men's and women's fr ... Read More
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Beauty and Personal Care in Cambodia
Beauty and Personal Care in Cambodia In 2022, the COVID-19 pandemic is no longer causing disturbances to BPC and many categories are actually benefiting from the easing of restrictions that took place in 2021. However, the industry now faces a new set of challenges as global inflation and rising tra ... Read More
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Beauty and Personal Care in Nigeria
Beauty and Personal Care in Nigeria Beauty and personal care recorded a positive current retail value performance in 2022; however, much of this was due to rising inflation. High inflation, primarily driven by the depreciation of the local currency against the US dollar, led to higher production and ... Read More
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Colour Cosmetics in Nigeria
Colour Cosmetics in Nigeria Despite poor economic conditions, colour cosmetics recorded a positive performance in 2022. However, most products saw slower retail volume sales due to weaker consumer spending power caused by high inflation, while the high increases in unit prices, drove retail value gr ... Read More
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Colour Cosmetics in Costa Rica
Colour Cosmetics in Costa Rica There has been a clear increase in the range and variety of nail polish products available in retailers in Costa Rica in 2022. The OPI brand entered modern retailers with an aggressive strategy and wide variety of colours and options, including Nature Strong and Gel. O ... Read More
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Mass Beauty and Personal Care in Morocco
Mass Beauty and Personal Care in Morocco Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant higher d ... Read More
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Premium Beauty and Personal Care in Morocco
Premium Beauty and Personal Care in Morocco The tough economic conditions that prevailed in Morocco during 2022 prompted many consumers to become much more cautious with regards to their discretionary spending and this put huge pressure on demand for premium beauty and personal care. While increasin ... Read More
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Colour Cosmetics in Morocco
Colour Cosmetics in Morocco Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour cosmetics are generally c ... Read More
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Colour Cosmetics in Ecuador
Colour Cosmetics in Ecuador During the pandemic, demand patterns changed substantially due to the use of face masks in most public places. Consumers chose to limit the use of lip products as they stain the face mask as did other types of facial make-up. Consequently, these two categories were most a ... Read More
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Beauty and Personal Care in Bangladesh
Beauty and Personal Care in Bangladesh In 2022, all categories are being impacted by the global inflation rates, with price hikes by 50% being seen in some cases. However, BPC overall is performing much better than seen in 2020 and 2021 due to the COVID-19 pandemic coming to an end. Moreover, the sp ... Read More
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