Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Mass Beauty and Personal Care in Germany
Mass Beauty and Personal Care in Germany Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the revival ... Read More
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Beauty and Personal Care Packaging in Saudi Arabia
Beauty and Personal Care Packaging in Saudi Arabia The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas a ... Read More
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Premium Beauty and Personal Care in Germany
Premium Beauty and Personal Care in Germany In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion of cosm ... Read More
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Colour Cosmetics in Germany
Colour Cosmetics in Germany In 2022, both retail volume and current value sales of colour cosmetics in Germany saw a rebound. Consumers had more opportunities to spend time outside of the home and meet others, and were able to enjoy make-up once again. In many areas, wearing a protective mask was no ... Read More
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Beauty and Personal Care Packaging in Colombia
Beauty and Personal Care Packaging in Colombia Although squeezable plastic tubes remains the dominant pack type for toothpaste, folding cartons were eating into this pack type’s share over the review period. This could be attributed to two main reasons: customer perception and sustainability. Foldin ... Read More
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Beauty and Personal Care Packaging in Singapore
Beauty and Personal Care Packaging in Singapore For beauty and personal care packaging, HDPE bottles continued to be the leading pack type in Singapore in unit volume terms in 2022. HDPE is known for its excellent durability and strength, which ensures that the contents are safeguarded from external ... Read More
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Premium Beauty and Personal Care in Cameroon
Premium Beauty and Personal Care in Cameroon The premium beauty and personal care category in Cameroon is still niche due to low demand as the target audience remains small. This has been a key reason why it has been a struggle to have established beauty specialists that focus solely on the sale of ... Read More
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Colour Cosmetics in Kenya
Colour Cosmetics in Kenya Lip products are starting to see a revival, following the end of the era of pandemic-related face masks which covered the mouth and nose. During this time, many consumers neglected lip care cosmetics completely, while others opted for smudge-proof variants. Now, after the r ... Read More
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Premium Beauty and Personal Care in Kenya
Premium Beauty and Personal Care in Kenya Whilst premium beauty and personal care remains more niche than its mass counterparts, due to inflationary pressures leading to lower consumer spending power, the premium segment still holds great potential. For example, there is an increased awareness among ... Read More
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Premium Beauty and Personal Care in Mexico
Premium Beauty and Personal Care in Mexico Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the mass and ... Read More
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Colour Cosmetics in Mexico
Colour Cosmetics in Mexico Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z returning to classroom instruc ... Read More
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Mass Beauty and Personal Care in Mexico
Mass Beauty and Personal Care in Mexico The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in 2022, boosted ... Read More
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Beauty and Personal Care in Austria
Beauty and Personal Care in Austria Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that suffered due t ... Read More
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Beauty and Personal Care in Kenya
Beauty and Personal Care in Kenya Beauty and personal care saw an overall positive performance in Kenya in 2022, despite the challenges of inflationary pressures. Indeed, beauty and personal care is a growing industry in Kenya, propelled by the country's expanding young, fashion-conscious population ... Read More
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Colour Cosmetics in Austria
Colour Cosmetics in Austria Colour cosmetics registered a dynamic performance in 2022. Colour cosmetics posted weak performances due to low consumer demand in 2020 and 2021, largely determined by the exigencies of Coronavirus (COVID-19) lockdowns. Consumers spent more time at home working, while the ... Read More
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Premium Beauty and Personal Care in Austria
Premium Beauty and Personal Care in Austria Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant price ... Read More
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Colour Cosmetics in Cameroon
Colour Cosmetics in Cameroon In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a considerable amount ... Read More
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Mass Beauty and Personal Care in Austria
Mass Beauty and Personal Care in Austria Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by high infl ... Read More
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Mass Beauty and Personal Care in Cameroon
Mass Beauty and Personal Care in Cameroon The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to boost the ... Read More
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Mass Beauty and Personal Care in Kenya
Mass Beauty and Personal Care in Kenya Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen during the e ... Read More
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Where Consumers Shop for Beauty and Personal Care
Where Consumers Shop for Beauty and Personal Care Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen stro ... Read More
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Beauty and Personal Care in Australia
Beauty and Personal Care in Australia Rising costs and squeezed household budgets in 2022 resulted in Australians reconsidering their spending habits, with many trading down to more affordable options and being more selective with their expenditure, whilst still giving themselves permission to indul ... Read More
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Colour Cosmetics in Australia
Colour Cosmetics in Australia Colour cosmetics experienced more dynamic growth rates in 2022, with consumers returning to pre-pandemic lifestyles due to an easing of restrictions. Although 2021’s more bold styles and heavier use of colour cosmetics subsided, Australians continued to use various cosm ... Read More
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Colour Cosmetics in Hong Kong, China
Colour Cosmetics in Hong Kong, China Colour cosmetics in Hong Kong experienced declining demand and only marginal current value growth in 2022 due to the absence of tourist spending and pandemic-related challenges during the year. Local demand alone was not sufficient to support category sales, as c ... Read More
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Beauty and Personal Care in Hong Kong, China
Beauty and Personal Care in Hong Kong, China Beauty and personal care in Hong Kong faced a challenging year in 2022, as the recovery of tourist flows was delayed, and local consumption was under pressure amid a global economic downturn. Uncertainties, such as increased interest rates and macroeconom ... Read More
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