Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Colour Cosmetics in Cameroon
Colour Cosmetics in Cameroon In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a considerable amount ... Read More
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Mass Beauty and Personal Care in Austria
Mass Beauty and Personal Care in Austria Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by high infl ... Read More
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Mass Beauty and Personal Care in Cameroon
Mass Beauty and Personal Care in Cameroon The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to boost the ... Read More
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Mass Beauty and Personal Care in Kenya
Mass Beauty and Personal Care in Kenya Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen during the e ... Read More
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Where Consumers Shop for Beauty and Personal Care
Where Consumers Shop for Beauty and Personal Care Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen stro ... Read More
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Beauty and Personal Care in Australia
Beauty and Personal Care in Australia Rising costs and squeezed household budgets in 2022 resulted in Australians reconsidering their spending habits, with many trading down to more affordable options and being more selective with their expenditure, whilst still giving themselves permission to indul ... Read More
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Colour Cosmetics in Australia
Colour Cosmetics in Australia Colour cosmetics experienced more dynamic growth rates in 2022, with consumers returning to pre-pandemic lifestyles due to an easing of restrictions. Although 2021’s more bold styles and heavier use of colour cosmetics subsided, Australians continued to use various cosm ... Read More
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Colour Cosmetics in Hong Kong, China
Colour Cosmetics in Hong Kong, China Colour cosmetics in Hong Kong experienced declining demand and only marginal current value growth in 2022 due to the absence of tourist spending and pandemic-related challenges during the year. Local demand alone was not sufficient to support category sales, as c ... Read More
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Beauty and Personal Care in Hong Kong, China
Beauty and Personal Care in Hong Kong, China Beauty and personal care in Hong Kong faced a challenging year in 2022, as the recovery of tourist flows was delayed, and local consumption was under pressure amid a global economic downturn. Uncertainties, such as increased interest rates and macroeconom ... Read More
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Uncovering C-Beauty: Growth Strategies and Market Outlook
Uncovering C-Beauty: Growth Strategies and Market Outlook C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the ... Read More
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Beauty and Personal Care in the US
Beauty and Personal Care in the US The US market was continuing to record positive growth across most of its key categories in 2022, with ongoing post-COVID-19 recovery supporting growth in premium beauty and personal care. Premium dermocosmetics were in particularly strong demand across a range of ... Read More
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Colour Cosmetics in the US
Colour Cosmetics in the US Completing the final leg of its recovery, colour cosmetics surpassed 2019 current value sales levels in 2022. The clear winner of 2022 was lip products, finally able to recover from the negative impact of mask wearing. The momentum behind lip products was likely bolstered ... Read More
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Beauty and Personal Care in Myanmar
Beauty and Personal Care in Myanmar Modest sales growth was seen in beauty and personal care in 2022 as household spending remained under pressure. The exchange value of the kyat continued to slide in the wake of the 2021 military coup, although demand continued to increase as consumers began spendi ... Read More
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Colour Cosmetics in North Macedonia
Colour Cosmetics in North Macedonia In 2022, colour cosmetics experienced robust double-digit percentage growth, driven by a combination of key factors. Consumer demand for colour cosmetics remained stable, resulting in moderate and consistent volume growth. The impact of rising inflation and subseq ... Read More
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Premium Beauty and Personal Care in Uzbekistan
Premium Beauty and Personal Care in Uzbekistan Premium beauty and personal care remains a niche in Uzbekistan, with the majority of the population not being able to afford products in the premium segment. Even the better-off consumers in major cities and in the capital city of Tashkent have low purc ... Read More
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Premium Beauty and Personal Care in Pakistan
Premium Beauty and Personal Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy ... Read More
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Mass Beauty and Personal Care in Uzbekistan
Mass Beauty and Personal Care in Uzbekistan Uzbekistan is not a wealthy country and the ongoing economic instability, on a global level, is leading consumers in the county to become increasingly price-sensitive. In turn, this is benefiting sales in mass beauty and personal care over premium options. ... Read More
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Colour Cosmetics in Pakistan
Colour Cosmetics in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming ... Read More
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Premium Beauty and Personal Care in North Macedonia
Premium Beauty and Personal Care in North Macedonia In 2022, premium beauty and personal care in North Macedonia experienced strong double-digit percentage growth despite the rising unit prices of premium products. This growth was driven by inflationary trends, particularly in the first half of the ... Read More
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Colour Cosmetics in Slovenia
Colour Cosmetics in Slovenia The colour cosmetics category is growing due to women paying greater attention to self-care and appearance. Unemployment rates are very low in Slovenia, and after two years of COVID-19 related restrictions, women tend to take more care of their appearance than ever befor ... Read More
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Beauty and Personal Care in Pakistan
Beauty and Personal Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis s ... Read More
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Beauty and Personal Care in North Macedonia
Beauty and Personal Care in North Macedonia Double-digit percentage inflation played a crucial role in maintaining significant value growth in beauty and personal care in 2022. However, it is important to note that while the product area experienced growth, most unit prices of beauty and personal ca ... Read More
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Beauty and Personal Care in Slovenia
Beauty and Personal Care in Slovenia In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is historically low i ... Read More
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Colour Cosmetics in Uzbekistan
Colour Cosmetics in Uzbekistan Colour cosmetics continue to face challenges. After the removal of COVID-19 quarantine restrictions, the category gradually began to recover as the pandemic face masks were removed, and society reopened. However, due to geopolitical conflicts in 2022, a number of inter ... Read More
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Mass Beauty and Personal Care in Pakistan
Mass Beauty and Personal Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy cri ... Read More
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