Category: Children's Apparel
Children's Apparel market research reports by Euromonitor International
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Childrenswear in Italy
Childrenswear in Italy The impact of the public health emergency on childrenswear in the wake of the outbreak of COVID-19 was less severe at the height of the pandemic than it was on menswear and womenswear. As in other periods of economic downturns, demand for childrenswear was maintained as childr ... Read More
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Childrenswear in Australia
Childrenswear in Australia Retailers and brands alike consider childrenswear a lucrative category as children continuously outgrow their clothing and require frequent replacements. Following 2020’s significant declines during pandemic-induced home seclusion, retail volume sales of both baby and todd ... Read More
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Childrenswear in Japan
Childrenswear in Japan Although childrenswear can be expected to experience a faster replacement cycle than other apparel and footwear categories, due to children’s constant physical growth, in 2022 sales continued to be depressed by the long-term declining birth rate, as well as consumers’ desire t ... Read More
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Childrenswear in Hong Kong, China
Childrenswear in Hong Kong, China The fifth wave of COVID-19 and the increasing number of families emigrating impacted childrenswear in Hong Kong, with the category seeing a decline just slightly slower than overall apparel. Historically, apparel for children saw higher growth than apparel for babie ... Read More
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Childrenswear in China
Childrenswear in China As COVID-19 saw a resurgence, spreading in China from the first quarter of 2022, many major cities were in periodic lockdowns, and logistics were thus blocked, which resulted in a high level of stock overhang for many apparel companies. Meanwhile, consumers had lower willingne ... Read More
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Childrenswear in Vietnam
Childrenswear in Vietnam In contrast to 2021, childrenswear is seeing robust growth in 2022, supported by the growing confidence in parents regarding their children and the risk of COVID-19. During the pandemic era, childrenswear value and volume sales plummeted as children were required to stay at ... Read More
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Childrenswear in South Korea
Childrenswear in South Korea Despite Korea recording the world’s lowest fertility rate in 2022, childrenswear saw increases in both retail volume and current value terms, as COVID-19 restrictions were lifted in the first half of 2022. Children also started returning to school in March 2022, which ha ... Read More
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Key Trends in the US Childrenswear and Children’s Footwear Market
Key Trends in the US Childrenswear and Children’s Footwear Market US childrenswear and footwear showed greater resilience than wider apparel and footwear facing the COVID-19 crisis in 2020 and economic uncertainties in 2022. Fashion players, especially mid- to high-value players, are progressively r ... Read More
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Apparel and Footwear in the Czech Republic
Apparel and Footwear in the Czech Republic Over 2021-2022, apparel and footwear profited from the reopening of retail stores and the general return to pre-Coronavirus (COVID-19) work and social norms, which encouraged or necessitated the renewal of wardrobes. However, high inflation, rising energy c ... Read More
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Childrenswear in Canada
Childrenswear in Canada The key back-to-school season for childrenswear was impacted by the COVID-19 pandemic in 2020 and 2021. However, the season renewed its importance to the performance of the category more fully in 2022 as schools in most regions resumed in-class learning, with parents doing th ... Read More
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Childrenswear in Malaysia
Childrenswear in Malaysia Compared to other areas of apparel and footwear, childrenswear saw relatively modest growth in current value terms in 2022. Sales of childrenswear were comparatively unaffected by the pandemic, as despite the lockdown, parents still needed to purchase new childrenswear to r ... Read More
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Childrenswear in the Czech Republic
Childrenswear in the Czech Republic Lingering price-sensitivity in 2022 influenced a subdued retail volume sales performance, despite the need to replace childrenswear, in line with the rapid growth of children as they age, in addition to general wear and tear. This informed various economising stra ... Read More
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Childrenswear in Denmark
Childrenswear in Denmark Childrenswear saw moderate growth in current value terms in 2022 and performed slightly better than womenswear and menswear. Children regularly grow out of their clothes so these items are more of a necessity compared to menswear or womenswear, sustaining demand in 2022. How ... Read More
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Childrenswear in France
Childrenswear in France Childrenswear is seeing a small value decline in 2022, following a similarly small value growth in 2021, with some confliction about the performance of the category overall. Whilst sales appear stagnant, there is a notably growing demand for second-hand children’s clothing (n ... Read More
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Childrenswear in the Philippines
Childrenswear in the Philippines In the second half of 2021, demand for products in childrenswear began to recover as children gradually returned to school – after more than a year of home schooling – and wore more outfits by having to change into and out of school clothes during the day. As childre ... Read More
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Apparel and Footwear Specialist Retailers in Greece
Apparel and Footwear Specialist Retailers in Greece Having plunged by more than a third during 2020, the retail current value sales of apparel and footwear specialist retailers were little better than flat in 2021. In fact, it was one of the retail channels most negatively impacted by the pandemic. ... Read More
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