Category: Children's Apparel
Children's Apparel market research reports by Euromonitor International
-
Childrenswear in Argentina
Childrenswear in Argentina US childrenswear firm Carter's Inc recently began producing its Carter's and OshKosh brands at a facility in Argentina’s La Rioja province. Focused on garments such as t-shirts and leggings, this factory is the company’s first in Latin America and has an initial capacity o ... Read More
-
Childrenswear in Poland
Childrenswear in Poland Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of children outgrowing their cl ... Read More
-
Childrenswear in Egypt
Childrenswear in Egypt Childrenswear is facing the same economic issues as menswear and womenswear in 2023. Retail volume sales have decreased in 2023, due to the high costs of living and soaring childrenswear prices. The rising cost of living has forced parents to make cut backs on non-essential sp ... Read More
-
Childrenswear in the Netherlands
Childrenswear in the Netherlands Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is increasingly shaping the sty ... Read More
-
Childrenswear in the United Kingdom
Childrenswear in the United Kingdom Following the pandemic-related baby boom, birth rates in the UK are now declining, but demand for childrenswear continues to grow. However, a stronger performance in value growth terms is being driven by unit price increases. Childrenswear faces elevated productio ... Read More
-
Childrenswear in Saudi Arabia
Childrenswear in Saudi Arabia Childrenswear sees overall support from the baseline fact that children need an ongoing supply of clothing as they grow out of their clothes within relatively short periods of time. As such, childrenswear has shorter lifecycles than apparel for women and men, for exampl ... Read More
-
Childrenswear in Singapore
Childrenswear in Singapore Despite Singapore experiencing a declining birth rate, with a record decline seen in 2022, childrenswear is set to maintain growth in both retail volume and current value terms in 2023. These increases can primarily be attributed to the lifting of COVID-19 restrictions in ... Read More
-
Childrenswear in Thailand
Childrenswear in Thailand The purchasing behaviour of Thai parents and guardians is becoming more sophisticated when it comes to purchasing childrenswear. While they are still looking for value-for-money they are also increasingly focusing on both fashion and product quality. They greatly value prod ... Read More
-
Childrenswear in Hong Kong, China
Childrenswear in Hong Kong, China With the removal of lockdowns and the reopening of Hong Kong’s border, sales of childrenswear have notably rebounded in 2023. However, local demand for childrenswear remains tepid. The declining birth rate in Hong Kong was already placing pressure on sales of childr ... Read More
-
Apparel and Footwear in the Czech Republic
Apparel and Footwear in the Czech Republic A recovery in consumer demand in 2022 enabled the fashion industry to rebound, although high inflation, geopolitical challenges and the energy crisis affected the cost of living and consumer behaviour in Q4. Although overall business results were less affec ... Read More
-
Childrenswear in Denmark
Childrenswear in Denmark In 2023, childrenswear continues to see robust growth in value terms, although this is largely driven by inflation and price increases. Inflation has fallen slightly, but it continues to be a hindrance to volume growth, with sales pushed back into decline as parents cutback ... Read More
-
Childrenswear in Australia
Childrenswear in Australia As interest rates peaked in 2023, households, particularly those with mortgages, and low-income families, have faced increasing financial pressure, making it more challenging for parents to allocate discretionary spending towards clothing for their children. Consequently, ... Read More
-
Childrenswear in Canada
Childrenswear in Canada Childrenswear experiences solid value growth in 2023, continuing its recovery from the previous year. However, volume growth diminishes due to inflationary pressures, prompting consumers to focus on essentials. Back-to-school shopping in 2023, a crucial period for childrenswe ... Read More
-
Childrenswear in the Czech Republic
Childrenswear in the Czech Republic Childrenswear is expected to see a further, and stronger, decline in retail volume sales and a moderate, but much slower, retail current value increase over 2023. There was some fluctuation or downsizing about the performance of the category overall. Whilst retail ... Read More
-
Childrenswear in Vietnam
Childrenswear in Vietnam During the height of the pandemic era (2020 and 2021), sales of childrenswear plummeted in value and volume terms as children were required to stay at home, by government diktat, and schools were closed. However, the end of the pandemic, alongside the vaccination programme, ... Read More
-
Childrenswear in South Korea
Childrenswear in South Korea In 2022, the total fertility rate in South Korea reached a new low of 0.78, with the number of newborns also dropping below 250,000 for the first time. The ongoing decline of new births in the country is resulting in falling retail volume sales for baby and toddler wear. ... Read More
-
Childrenswear in France
Childrenswear in France One would think that childrenswear would be resilient, due to the necessity of replacement needed for growing infants and children. However, both value and volume sales are in a slump in 2023. One key reason for this is the declining birth rate in France, with another notable ... Read More
-
Childrenswear in the United Arab Emirates
Childrenswear in the United Arab Emirates In the past, luxury brands often imported their marketing strategies directly from their European headquarters to the United Arab Emirates. However, the pandemic underscored the significance of localising marketing efforts, as the consumer base played a pivo ... Read More
-
Childrenswear in the US
Childrenswear in the US Childrenswear in the US, which showed recovery from the health and economic impacts of the COVID-19 pandemic in 2021, faced significant challenges in 2022, and this has continued in 2023, due to the impact of inflation and the rising cost of living. In particular, the growing ... Read More
-
Childrenswear in South Africa
Childrenswear in South Africa Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear. When buying childrensw ... Read More
-
Childrenswear in Chile
Childrenswear in Chile Childrenswear continues to experience a decline in value sales in 2023, a pattern consistent with the preceding year, and it remains one of the most heavily impacted categories within the broader apparel and footwear industry in the country. This trend is primarily a consequen ... Read More
-
Childrenswear in Romania
Childrenswear in Romania Romanian consumers are showing a tendency to be more frugal in the context of high inflation with rising prices for raw materials and final products. This was reflected in a slight deceleration of the volume trend in 2023, though growth remained positive. The category benefi ... Read More
-
Childrenswear in Colombia
Childrenswear in Colombia Size changes, also known as growth spurts, play a significant role in promoting purchases in the childrenswear category in Colombia. As children rapidly grow, parents and caregivers frequently need to update their children's wardrobes with new clothing that fits correctly. ... Read More
-
Childrenswear in the United Arab Emirates
Childrenswear in the United Arab Emirates Like womenswear and menswear, in 2022 childrenswear benefited from the full resumption of activities such as going to school, participating in after-school activities, sports, and events such as birthday parties. As social health is now regarded as equally i ... Read More
-
Childrenswear in Indonesia
Childrenswear in Indonesia While the economic pressures created by the COVID-19 pandemic put pressure on consumer spending, this did not affect childrenswear as much as either menswear or womenswear, as childrenswear is widely regarded as more essential. Frequent new purchases are considered unavoid ... Read More
Research Assistance
