Category: Beer
Beer market research reports by Euromonitor International
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Brazil Beer
Beer in Brazil After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora of explanations as to why this hap ... Read More
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Brazil Alcoholic Drinks
Alcoholic Drinks in Brazil 2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and cert ... Read More
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North Macedonia Alcoholic Drinks
Alcoholic Drinks in North Macedonia Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in 2023. Inflatio ... Read More
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Myanmar Alcoholic Drinks
Alcoholic Drinks in Myanmar Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also expanding, particularly ... Read More
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North Macedonia Beer
Beer in North Macedonia Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw a slight improvement as so ... Read More
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Kazakhstan Alcoholic Drinks
Alcoholic Drinks in Kazakhstan Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation continued to be very ... Read More
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Kazakhstan Beer
Beer in Kazakhstan Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very hi ... Read More
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Uzbekistan Alcoholic Drinks
Alcoholic Drinks in Uzbekistan In 2023, vodka and beer in Uzbekistan, both major volume categories, continued to face challenges due to changing consumer preferences and external factors such as increasing religiosity. Despite being traditional drinks, both vodka and beer experienced negative trends ... Read More
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Peru Beer
Beer in Peru 2023 was a year marked by recession in Peru, which directly impacted the consumption of alcoholic drinks. Nonetheless, while sales of more expensive options such as wine and spirits saw a sharp decline in sales in total volume terms demand for beer remained more stable. Beer dominates s ... Read More
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Sri Lanka Alcoholic Drinks
Alcoholic Drinks in Sri Lanka In 2023, alcoholic drinks in Sri Lanka is facing significant challenges due to stringent regulations, high tariffs, and economic issues. Despite these hurdles, Lion Beer has maintained a dominance of 94% market share, although it experienced a decline in overall sales. ... Read More
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Taiwan Alcoholic Drinks
Alcoholic Drinks in Taiwan Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is a more significant iss ... Read More
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Turkey Alcoholic Drinks
Alcoholic Drinks in Turkey Alcoholic drinks registered fairly modest single-digit volume growth in Turkey in 2023, with off-trade sales stronger than on-trade sales due to a notable transition between these channels. However, value growth continues to hit robust double-digit figures due to the signi ... Read More
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Dominican Republic Beer
Beer in Dominican Republic It was a mixed year for beer in the Dominican Republic in 2023. Overall, there was a slight increase in volume sales, though volume sales actually fell during the first half of the year, as the economy spluttered, and consumers cut down on beer consumption and particularly ... Read More
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Uruguay Beer
Beer in Uruguay Beer emerged as the most preferred alcoholic beverage among Uruguayans in 2023, accounting for more than half of total alcohol consumption. In recent years, there was a clear polarisation in consumption, favouring economic beer on the one hand and premium on the other, while the midd ... Read More
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Kuwait Alcoholic Drinks
Alcoholic Drinks in Kuwait In 2023, the alcoholic drinks in Kuwait has been shaped by geopolitical dynamics, influencing consumer preferences. Conscious buying has surged, with a focus on local and Middle Eastern brands, fostering a sense of ethical satisfaction and peer approval. Brands taking poli ... Read More
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Lithuania Beer
Beer in Lithuania The year 2023 was a challenging for beer in Lithuania where volume sales in the both the off-trade and on-trade declined. Retail sales of beer fell into decline due to price inflation and concerns regarding the economy. On-trade beer volumes started the year strong buoyed by the fu ... Read More
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Uzbekistan Beer
Beer in Uzbekistan Beer in Uzbekistan experienced growth in production despite a decrease in consumption in 2023, which was attributed to rising religious influence and a societal shift away from alcoholic drinks. This growth in production is explained by the market emerging from the shadows, along ... Read More
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Latvia Beer
Beer in Latvia Volume sales of beer decreased in 2023 due to strong price inflation which forced consumers to cut back on consumption. In the difficult economic climate, consumers switched to wine, RTDs, as well as spirits for mixing drinks. On-trade volume sales performed better as the channel cont ... Read More
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Turkey Beer
Beer in Turkey Beer registered positive volume growth in Turkey in 2023, despite the overall challenging economic conditions of steep prices rises and declining consumer spending power. Whilst volume sales are lower than those seen in 2022, beer benefits from having lower prices compared to spirits, ... Read More
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Tunisia Beer
Beer in Tunisia Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade and off-trade outlets, which have ... Read More
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Slovenia Beer
Beer in Slovenia In 2023, the overall consumption of beer in Slovenia continued its decline as consumers increasingly shifted towards spirits, particularly gin and rum, which have become popular as social and luxury beverages. This trend is bolstered by a growing cocktail culture that has led to a d ... Read More
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Dominican Republic Alcoholic Drinks
Alcoholic Drinks in Dominican Republic Overall, it was a muted picture for alcoholic drinks in the Dominican Republic in 2023, with volume sales falling overall, as the economy spluttered. However, the picture improved in the second half of the year, as the economy picked up. Euromonitor Internation ... Read More
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Slovenia Alcoholic Drinks
Alcoholic Drinks in Slovenia In 2023, spirits emerged as the fastest-growing category in alcoholic drinks in Slovenia, driven largely by the growing premiumisation trend. This trend heightened demand for craft spirits, as consumers sought premium drinks for a more sophisticated experience. Within th ... Read More
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Uruguay Alcoholic Drinks
Alcoholic Drinks in Uruguay In 2023, the economic situation in Uruguay experienced a more negative turn than anticipated in the previous year, primarily due to drought conditions during the first half of the year. The GDP grew and overall consumption remained stable. Inflation, which initially showe ... Read More
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Tunisia Alcoholic Drinks
Alcoholic Drinks in Tunisia In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing purchasing power of local con ... Read More
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