Category: Beer
Beer market research reports by Euromonitor International
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Ukraine Beer
Beer in Ukraine Beer sales declined sharply in total volume terms in 2022 which was largely due to various issues related to Russia's invasion of Ukraine. First there was a glass bottle deficit as one of the main glass manufacturing facilities in Ukraine was damaged near Kyiv in February-March 2022 ... Read More
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Uganda Alcoholic Drinks
Alcoholic Drinks in Uganda Inflation in Uganda has plummeted, reaching 3% in September 2023 from a peak of 11% in October 2022. This decline has led to decreasing commodity prices, notably in food and fuel, and marks the lowest rate in 15 months. As consumer spending power improves, alcoholic drinks ... Read More
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Azerbaijan Alcoholic Drinks
Alcoholic Drinks in Azerbaijan In 2023, the resurgence of tourism combined with consumers’ adjustment to economic conditions positively influenced volume sales of alcoholic drinks in Azerbaijan. Modern beverages targeting young adults, such as non-alcoholic beer, flavoured beer, whiskey, gin, rum, a ... Read More
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Alcoholic Drinks
Alcoholic Drinks in Ecuador Alcoholic drinks in Ecuador operates within a challenging macroeconomic environment. Despite a modest GDP growth in 2023, the country grappled with political instability and security concerns. President Guillermo Lasso's dissolving of the National Assembly in May 2023, fo ... Read More
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Azerbaijan Beer
Beer in Azerbaijan Beer in Azerbaijan experienced positive retail volume growth in 2023, despite the significant increases in unit prices of beer. This growth can be attributed to several factors, including the recovery of tourism, overall stabilisation of demand patterns following the COVID-19 pand ... Read More
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Ecuador Beer
Beer in Ecuador Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain its position. However, Heineken Ec ... Read More
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Malaysia Beer
Beer in Malaysia Beer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full reopening of the economy in 2022 an ... Read More
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Malaysia Alcoholic Drinks
Alcoholic Drinks in Malaysia Elevated rates of inflation impacted consumer spending behaviour in 2023 with locals increasingly only purchasing alcoholic drinks during price promotions, which are usually organised around festive seasons such as Chinese New Year and Christmas. Prices of alcoholic drin ... Read More
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Thailand Beer
Beer in Thailand Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this practice was dropped during the ... Read More
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New Zealand Beer
Beer in New Zealand Towards the end of 2022, Todd Energy announced plans to shut down the only factory in the country that produces food-grade CO2. The decision was taken for safety reasons and no re-opening date was set. Following the 2022 closure of the Marsden Point refinery, the country’s only o ... Read More
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Costa Rica Alcoholic Drinks
Alcoholic Drinks in Costa Rica Following the revenge spending observed in 2022, 2023 saw a far more muted performance overall in alcoholic drinks in Costa Rica due to the macroeconomic situation in the country and challenging market conditions faced by consumers. Persistent inflationary pressures in ... Read More
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Tanzania Alcoholic Drinks
Alcoholic Drinks in Tanzania In 2023, alcoholic drinks in Tanzania has been facing significant shifts due to the steep rise in the cost of living. Many consumers have down-traded from premium to lower-priced brands to manage their budgets, while mid to higher-income individuals have continued to aff ... Read More
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Serbia Alcoholic Drinks
Alcoholic Drinks in Serbia Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher costs of living. Many Ser ... Read More
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Serbia Beer
Beer in Serbia Beer volume sales in Serbia remained upbeat in 2023, with the on-trade continuing to see double-digit growth and recovering back to pre-pandemic levels. Price sensitivity encouraged consumers to seek out cheaper prices of beer. As a result, one-fifth of beer was purchased on discount ... Read More
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Costa Rica Beer
Beer in Costa Rica According to official data, beer in Costa Rica recorded a CPI increase in excess of 16% in 2022, which was a sharp increase within the drinks industry. Coupled with the persistent inflationary pressures affecting the economy, consumers were forced to reduce consumption or trade do ... Read More
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Thailand Alcoholic Drinks
Alcoholic Drinks in Thailand Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development of the alcoholic drink ... Read More
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New Zealand Alcoholic Drinks
Alcoholic Drinks in New Zealand Overall, New Zealand’s alcoholic drinks industry faced significant challenges during 2023 with the rising cost of production and inflation having a huge impact on consumer spending habits. Many consumers have cut all non-essential spending due to the rising cost of li ... Read More
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Sweden Beer
Beer in Sweden Sweden saw beer volume sales stagnate in 2023. The flat performance for total volume sales of beer resulted from the rise in on-trade volumes being offset by a fall in off-trade sales during the year. The category’s growth was constrained by the high rate of inflation, elevated electr ... Read More
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Sweden Alcoholic Drinks
Alcoholic Drinks in Sweden Alcoholic drinks saw total volume sales stagnate in Sweden in 2023. While the resumed cross-border trade from Norway boosted sales as Norwegian consumers appreciated the lower prices found in Sweden, the ongoing health and wellness trend had a negative impact on demand. Ri ... Read More
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Brazil Spirits
Spirits in Brazil Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium spirits categories, such as whiskies ... Read More
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Brazil Beer
Beer in Brazil After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora of explanations as to why this hap ... Read More
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Brazil Alcoholic Drinks
Alcoholic Drinks in Brazil 2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and cert ... Read More
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North Macedonia Alcoholic Drinks
Alcoholic Drinks in North Macedonia Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in 2023. Inflatio ... Read More
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Myanmar Alcoholic Drinks
Alcoholic Drinks in Myanmar Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also expanding, particularly ... Read More
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North Macedonia Beer
Beer in North Macedonia Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw a slight improvement as so ... Read More
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