Category: Alternative & Complementary Medicine
Alternative & Complementary Medicine market research reports by Euromonitor International
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Herbal/Traditional Products in Indonesia
Herbal/Traditional Products in Indonesia Herbal and traditional products remain a popular mainstay in Indonesia, even for analgesics. For instance, Binahong leaves are gaining traction due to their rich content of flavonoids, oleanolic acid, protein, ascorbic acid, and saponins, which are associated ... Read More
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Herbal/Traditional Products in Romania
Herbal/Traditional Products in Romania Herbal/traditional products in Romania will continue to experience robust growth in current value terms in 2024 This is being driven by a rising consumer preference for natural, plant-based remedies, which are perceived as gentler on the body compared to strong ... Read More
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Herbal/Traditional Products in Cameroon
Herbal/Traditional Products in Cameroon Herbal/traditional products is an interesting category in Cameroon in 2024. On the plus side, the country has a strong local culture of natural remedies, which means herbal remedies are appealing to consumers. However, the affordability of herbal/traditional m ... Read More
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Herbal/Traditional Products in North Macedonia
Herbal/Traditional Products in North Macedonia Demand for herbal/traditional products in North Macedonia has remained robust in 2024, with all categories poised to register solid growth in volume terms. Sales continue to be buoyed by the fact that as consumers become more health-conscious, they are ... Read More
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Herbal/Traditional Products in Poland
Herbal/Traditional Products in Poland Herbal/traditional products is expected to register moderate current value growth in Poland in 2024. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there is continuing deman ... Read More
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Herbal/Traditional Products in Tunisia
Herbal/Traditional Products in Tunisia Consumer health manufacturers are keen to avoid the pricing regulations imposed by the Ministry of Health in Tunisia. As such, local players are becoming more interested in selling herbal/traditional products. These products are not considered to be medications ... Read More
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Herbal/Traditional Products in South Africa
Herbal/Traditional Products in South Africa Value sales of herbal/traditional products in South Africa continue to rise strongly in 2024, driven by further unit price increases. Nevertheless, overall demand for herbal/traditional products such as dietary supplements, sleep aids, and cough, cold and ... Read More
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Herbal/Traditional Products in Switzerland
Herbal/Traditional Products in Switzerland The market for herbal/traditional products in Switzerland is expected to maintain solid growth in current value terms in 2024, as consumers increasingly turn to natural remedies to minimise their exposure to potentially harmful chemical ingredients. These p ... Read More
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Herbal/Traditional Products in Turkey
Herbal/Traditional Products in Turkey While medicated OTC products traditionally dominated the consumer health industry, rising awareness surrounding drug-free products has benefited the herbal/traditional landscape. Players in the category continue to look at the wider consumer health industry and ... Read More
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Herbal/Traditional Products in Taiwan
Herbal/Traditional Products in Taiwan Herbal and traditional products in Taiwan will continue to see positive growth in current value terms in 2024, driven by consumers increasingly favouring natural remedies for treating and preventing minor illnesses. This shift is largely due to rising concerns a ... Read More
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Herbal/Traditional Products in Pakistan
Herbal/Traditional Products in Pakistan Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their overall he ... Read More
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Herbal/Traditional Products in Serbia
Herbal/Traditional Products in Serbia With a strong tradition of consuming natural remedies in Serbia, herbal/traditional producers often strengthen the image of a product by including natural ingredients, such as honey, which reminds consumers of how previous generations treated illnesses. In this ... Read More
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Herbal/Traditional Products in Sweden
Herbal/Traditional Products in Sweden Herbal/traditional products reported a solid year of current value growth in Sweden over 2024. Although inflation was much lower in 2024 than in the previous years, price increases were still evident. Consumption of herbal/traditional products has picked up in l ... Read More
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Herbal/Traditional Products in Kenya
Herbal/Traditional Products in Kenya High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper herbal/tradi ... Read More
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Herbal/Traditional Products in Slovenia
Herbal/Traditional Products in Slovenia The herbal/traditional products category is experiencing further moderate growth in Slovenia in 2024 as, with stronger consumer emphasis on health and wellbeing, there is an emerging preference for herbal/traditional products over standard non-herbal alternati ... Read More
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Herbal/Traditional Products in Ukraine
Herbal/Traditional Products in Ukraine Herbal/traditional products have a long history of usage in Ukraine with many people having some knowledge about a diverse range of medicinal herbs and their healing properties. Some Ukrainians used to brew tea made with self-picked herbs (eg camomile, valerian ... Read More
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Herbal/Traditional Products in Uzbekistan
Herbal/Traditional Products in Uzbekistan Following the COVID-19 pandemic, herbal remedies experienced a notable boost in sales, particularly as seasonal viruses made a resurgence. The shortage of non-herbal medicines further influenced local consumer choices, leading to an increased preference for ... Read More
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Herbal/Traditional Products in Slovakia
Herbal/Traditional Products in Slovakia The resurgence of common respiratory infections, alongside a return to busy, active pre-pandemic lifestyles, stimulated demand for various herbal and traditional products in Slovakia towards the end of the review period. These products are often perceived by c ... Read More
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Herbal/Traditional Products in Morocco
Herbal/Traditional Products in Morocco Herbal/traditional products is seeing growth driven by greater concern among Moroccans in 2024, as they become increasingly wary of the side effects, contraindications and potential hazards associated with active pharmaceutical ingredients found in both OTC and ... Read More
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Herbal/Traditional Products in Norway
Herbal/Traditional Products in Norway Herbal/traditional products is expected to see modest current value growth in Norway in 2024. As has been the case through most of the review period, the category is expected to grow at a slower pace than the overall consumer health industry, despite developing ... Read More
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Herbal/Traditional Products in Lithuania
Herbal/Traditional Products in Lithuania Herbal/traditional products is posting moderate growth in terms of volume sales but falling in terms of current value sales in Lithuania in 2024. Local consumers still prefer standard OTC products, as they seek solutions that they believe will act quickly and ... Read More
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Herbal/Traditional Products in Israel
Herbal/Traditional Products in Israel Herbal/traditional products is set to see current value growth in Israel in 2024. Consumer demand for herbal/traditional products remains high despite rising prices as many consumers are very keen to switch from consuming synthetic chemicals to using products th ... Read More
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Herbal/Traditional Products in Uruguay
Herbal/Traditional Products in Uruguay The rising interest in natural products is supporting sales of herbal/traditional products. This is particularly the case in areas such as digestives and cough and cold goods. Some consumers choose to use herbal products as they consider them healthier and are ... Read More
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Herbal/Traditional Products in Latvia
Herbal/Traditional Products in Latvia Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of health problems ... Read More
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Herbal/Traditional Products in Nigeria
Herbal/Traditional Products in Nigeria Herbal/traditional products maintain a significant role in Nigeria, with many traditional remedies passed down through generations. These alternatives are widely embraced by consumers, not only for their perceived safety but also for their cost-effectiveness co ... Read More
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