Category: Adults (18-55)
Adults (18-55) market research reports by Euromonitor International
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Amsterdam in the Netherlands
Amsterdam in the Netherlands The Amsterdam in the Netherlands report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and oth ... Read More
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Denmark: Consumer Profile
Denmark: Consumer Profile The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on environmental concerns and equa ... Read More
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Global Household Trends
Global Household Trends Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is a growing demand for personalised products and services t ... Read More
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World in 2040: The Future Demographic
World in 2040: The Future Demographic Positive natural change will drive overall population growth across 2021-2040. Ageing is a key global trend, influenced by rising life expectancy and declining birth rates. The population aged 65+ will continue to expand, impacting global trends. Health risks in ... Read More
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USA in 2040: The Future Demographic
USA in 2040: The Future Demographic Positive net migration rates and natural change will drive population expansion in the USA between 2021-2040. Ageing will remain a key theme, with the rise of 65+ citizens influencing consumer trends. However, the climbing old-age dependency ratio will challenge t ... Read More
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Morocco in 2040: The Future Demographic
Morocco in 2040: The Future Demographic Population growth between 2021-2040 results from positive natural change as net migration remains negative. Rising living standards and healthcare improvements will increase life expectancy, while significant growth in the 65+ population will influence consume ... Read More
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Ecuador in 2040: The Future Demographic
Ecuador in 2040: The Future Demographic Ecuador will experience population growth between 2021-2040, driven by positive natural change, as net migration declines. Rising life expectancy and a drop in the population under 30 years will drive ongoing ageing, with 65+ citizens impacting consumer trend ... Read More
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Canada in 2040: The Future Demographic
Canada in 2040: The Future Demographic The population increase in Canada from 2021 to 2040 will be driven by positive net migration and natural change, with births outweighing deaths in the country. High living standards and quality healthcare will support ageing, driving growth in the 65+ populatio ... Read More
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Megatrends in Nigeria
Megatrends in Nigeria This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in N ... Read More
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Iraq in 2040: The Future Demographic
Iraq in 2040: The Future Demographic Natural increase will drive brisk population expansion in Iraq in 2021-2040. Falling fertility and birth rates will drive an acceleration in ageing, however the median age will remain youthful in a global context. Faster growth in the working age population compa ... Read More
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Tanzania in 2040: The Future Demographic
Tanzania in 2040: The Future Demographic Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation will be ra ... Read More
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Global Population Trends
Global Population Trends Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling fertility rates, later mar ... Read More
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Megatrends in the Netherlands
Megatrends in the Netherlands This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands. Euromonitor's ... Read More
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Consumer Values and Behaviour in South Korea
Consumer Values and Behaviour in South Korea This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in South Korea report analyses factors i ... Read More
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Consumer Values and Behaviour in Belgium
Consumer Values and Behaviour in Belgium This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Belgium report analyses factors influenci ... Read More
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Chile in 2040: The Future Demographic
Chile in 2040: The Future Demographic Steady population expansion in Chile up to 2040 will be influenced by natural increase and after 2030, positive net migration. Ageing will be a key theme as older groups surge, transforming consumer trends. Chile will remain one of the most urbanised regional co ... Read More