Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Argentina: Consumer Profile
Argentina: Consumer Profile Population growth in Argentina remains steady and has resulted in a rapid urbanisation rate, making it among the most urbanized countries in Latin America. Generation Z consumers remain the most influential cohort, while Gen Alpha will enjoy increased purchasing power in ... Read More
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Colombia: Consumer Profile
Colombia: Consumer Profile Population growth in 2023 is set to reverse between 2024 and 2040 due to negative net migration. Generation Z, who represents the largest generation cohort, continues to seek digital first solutions. Colombians are embracing innovation and valuing online interactions. Urba ... Read More
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New Zealand: Consumer Profile
New Zealand: Consumer Profile New Zealand's 2024 consumer landscape is shaped by economic pressures, an ageing, diverse population, and rising sustainability values. Inflation drives frugal spending, while multicultural influences reshape demand. Digital engagement and flexible work continue to gain ... Read More
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Germany: Consumer Profile
Germany: Consumer Profile German population is set to shrink by 2040, driven by low birth rates. The senior population is set to continue growing, while the working-age group to diminish, putting pressure on healthcare and social systems. Solo living is projected to rise, driven by an aging populati ... Read More
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Philippines: Consumer Profile
Philippines: Consumer Profile Rapid urbanisation, a solid middle class, and evolving family structures shape the Philippines' consumer landscape. Economic challenges such as inflation and income disparity persist, but consumer spending remains amidst digital connectivity and urban living. Environmen ... Read More
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Peru: Consumer Profile
Peru: Consumer Profile The population in Peru continues to expand, driven by stable natural change and rising life expectancy. The country faces the arrival of refugees from neighboring countries due to political unrest. Gen Z maintains the position as the largest generational cohort, and is expecte ... Read More
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Italy: Consumer Profile
Italy: Consumer Profile The rapid ageing population and negative rate of natural change in Italy is compensated by the wave of immigration and influx of refugees. Consumers are increasingly concerned about their actions and purchasing behaviours on the environment as well as social equality. Inflati ... Read More
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South Africa: Consumer Profile
South Africa: Consumer Profile By 2040, South Africa’s population growth will decline owing to lower fertility rates, resulting in a increase in the number of childless households. Generation Alpha, those aged 15 to 30, are se to overtake millennials as the most prevalent cohort. South Africa is exp ... Read More
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Thailand: Consumer Profile
Thailand: Consumer Profile Thailand's consumer landscape is evolving with urbanization, an aging population, and a growing middle class. Millennials and Gen Z lead eco-conscious trends, while single-person households rise. Economic pressures push quality-focused, sustainable spending. Health awarene ... Read More
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Taiwan: Consumer Profile
Taiwan: Consumer Profile Taiwan’s consumer landscape is shifting with an ageing population, urbanisation, and rising environmental awareness. By 2040, seniors will dominate demographics, driving demand for eldercare and wellness. Millennials and Gen Z, facing rising living costs, prioritize compact ... Read More
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India: Consumer Profile
India: Consumer Profile Population expansion, a large youth cohort, increasing life expectancy and a significant urban/rural divide shape India’s complex consumer landscape. A growing middle class is fuelling demand for premium products, while a significant portion of the population grapples with va ... Read More
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Belgium: Consumer Profile
Belgium: Consumer Profile Belgium is seeing a rise in single-person households and an ageing population, shaping demand for wellness and healthcare products. Sustainability concerns remain high, contributing to sales of eco-friendly, energy-efficient goods. Inflation has, however, prompted a cost-co ... Read More
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Megatrends in Japan
Megatrends in Japan This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Japan. Euromonitor's Megatrends in Japan ... Read More
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Voice of the Consumer: Sustainability Survey 2024 Key Insights
Voice of the Consumer: Sustainability Survey 2024 Key Insights Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vi ... Read More
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Advertising in Canada: ISIC 743
Advertising in Canada: ISIC 743 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising: ISIC 743 market at a national level. It provides the latest retail sales da ... Read More
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Market Research in Canada: ISIC 7413
Market Research in Canada: ISIC 7413 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Market Research: ISIC 7413 market at a national level. It provides the latest retai ... Read More
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Megatrends in Nigeria
Megatrends in Nigeria This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in N ... Read More
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Megatrends in New Zealand
Megatrends in New Zealand This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in New Zealand. Euromonitor's Megatre ... Read More
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Megatrends in Italy
Megatrends in Italy This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy. Euromonitor's Megatrends in Italy ... Read More
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Megatrends in Turkey
Megatrends in Turkey This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Turkey. Euromonitor's Megatrends in Tur ... Read More
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Megatrends in Canada
Megatrends in Canada This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Canada. Euromonitor's Megatrends in Can ... Read More
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Saudi Arabia: Consumer Profile
Saudi Arabia: Consumer Profile The Saudi population will continue to rise going into 2040, as fertility rates and life expectancy remain high. Generation Alpha will comprise over a quarter of the population, showing great potential as a key consumer segment. Income inequality will continue to be a c ... Read More
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Megatrends in South Africa
Megatrends in South Africa This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South Africa. Euromonitor's Megat ... Read More
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Megatrends in the United Arab Emirates
Megatrends in the United Arab Emirates This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the United Arab Emira ... Read More
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Nigeria: Consumer Profile
Nigeria: Consumer Profile Nigeria’s population is projected to nearly double by 2040, as it reaches 313 million citizens. Rapid urbanisation will continue, while the median age will be 21.1 as Gen Alpha is expected to dominate the consumer landscape. Soaring inflation and high unemployment continue ... Read More
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