Euromonitor International
22,552 Reports from Euromonitor International
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Surface Care in Israel
Israel’s surface care category saw pine oil attract further interest in 2024. Pine oil picked up pace in 2023, when Sano experienced significant success with its line of general-purpose cleaning products based on pine oil, which gained substantial traction through TikTok. The social media platform p ... Read More
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Polishes in Israel
Polishes in Israel saw a significant number of price increases in 2024, reflecting broader economic challenges. Following the outbreak of the Israel-Hamas war, companies delayed planned price adjustments for several months, aiming to stabilise the market during the conflict. However, this postponeme ... Read More
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Home Insecticides in Israel
Home insecticides in Israel continued to see rising prices in 2024, driven by the ongoing increase in the cost of living in the local economy. All segments of the home insecticides market have recorded price growth, with electric insecticides recording the highest rate of price hikes. Such rising co ... Read More
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Polishes in Denmark
Danish households are seeking more versatile and multi-functional polishes in Denmark. This helps to simplify cleaning routines, offers cost savings, and minimises the use of home storage space. Manufacturers are responding to this requirement. For example, in shoe polish, Silver Universal Waterproo ... Read More
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Home Insecticides in Denmark
Consistent with the broader trend shaping home care, consumers want added features that improve the effectiveness of home insecticides. As such insecticides are actively promoting the effectiveness and quick acting attributes of their products to appeal to this desire. In spray/ aerosol insecticides ... Read More
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Laundry Care in Peru
Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ... Read More
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Laundry Care in Romania
Laundry care saw retail value sales rise in current terms in Romania in 2024. According to the National Institute of Statistics, laundry care prices increased by 26% in 2023. Brand owners cited inflation, rising costs of raw materials and changes in the supply chains as the main causes behind this g ... Read More
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Bleach in Chile
Despite an overall decline in retail volume terms in 2024, the penetration of bleach among Chilean households remained extremely high at the end of the review period, with this maturity limiting further growth prospects. During difficult economic situations, local consumers tend to adjust their blea ... Read More
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Dishwashing in Hungary
Automatic dishwashing detergents recorded significant growth in current value terms in 2024, driven by rising prices and the growing prevalence of dishwashers in Hungarian households. An increasing number of consumers are embracing the convenience and time-saving advantages provided by dishwashers, ... Read More
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Air Care in Denmark
Air care product development in Denmark was focused on non-aerosol alternatives to address health and wellbeing concerns in 2024. Aerosols can contain harmful chemicals that contribute to indoor pollution. With the importance of good indoor air quality much higher since the pandemic, and asthma/ all ... Read More
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Dishwashing in Denmark
In dishwashing, improvements in product efficacy underpinned volume and value growth in 2024. Households want more effective products that minimise the chore of dishwashing. Consequently, consumers are drawn to hand dishwashing products like Fairy Max Power, which claims to reduce scrubbing on tough ... Read More
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Bleach in Denmark
The bleach category faces significant challenges in Denmark due to rising health concerns. Higher awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, are driving consumers away from the bleach category. Increasingly, bleach is seen as out-d ... Read More
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Toilet Care in Denmark
In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ... Read More
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Surface Care in Denmark
Over half of all surface care volume sales were attributed to multi-purpose cleaners in 2024. Households want versatility from surface care products and the ability to effectively clean various surfaces, such as countertops, appliances, and floors. Multi-purpose cleaners appeal to households seeking ... Read More
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Surface Care in Norway
Cost-of-living pressures continue to drive households in Norway towards surface care products that offer an affordable price and that deliver value. Manufacturers have been addressing the need for value by increasing the versatility of their product offerings. The year 2024 witnessed the launch of t ... Read More
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Laundry Care in Norway
Norwegian households are seeking laundry care products with added benefits in terms of product formulations that enhance cleaning efficacy and minimise the time and effort spent doing laundry duties. Manufacturers have focused on meeting these needs with new innovations and product developments in 2 ... Read More
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Polishes in Norway
Retail price growth moderated in polishes over 2024, following the sharp increases seen in Norway during 2022-3. Polishes have seen rising costs in the post-pandemic era, due to escalating operating costs in the form of material sourcing, logistical expenses, rent, and salaries. This translated into ... Read More
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Dishwashing in New Zealand
During 2024, dishwashing in New Zealand saw a significant slowdown in unit price increments, compared with 2022 and 2023. This helped to largely maintain retail volume growth rates, while pushing a significant slowdown in retail current value growth. Many of the supply chain challenges faced by manu ... Read More
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Polishes in New Zealand
The economic situation shaped demand trends in polishes in New Zealand in 2024, For the majority of the year, New Zealand was gripped by cost-of-living pressures as the country’s central bank fought high inflation and interest levels. As a consequence, consumers experienced reduced levels of discret ... Read More
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Toilet Care in New Zealand
Convenience remained an important trend in toilet care in New Zealand in 2024. With consumers living increasingly busy lives and becoming time-poor, they sought out convenience-orientated toilet cleaning products. This trend sustained retail volume growth for in-cistern devices through most of the r ... Read More
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Dishwashing in Peru
Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ... Read More
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Surface Care in Peru
The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ... Read More
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Bleach in Argentina
In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ... Read More
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Home Insecticides in Colombia
The significant rise in temperatures throughout Colombia has increased the presence of insects like ants, spiders, and mosquitoes in the country, as well as contributing to the rapid growth in the number of dengue cases. According to the Ministry of Health, in 2024 the number of cases increased by 2 ... Read More
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Top Five Trends in Soft Drinks
Soft drinks producers face affordability pressures at the same time as new health-driven demand spaces thrive. New models of digital innovation cause category disruption with packaging safety concerns also on the horizon. Retail volume growth slows in important high-income markets, pushing brands to ... Read More
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