Category: Spreads
Europe Spreads
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Sweet Spreads in Romania
... preserves, packaged formats face strong competition from home-made jams and grey market sales from small farms. Canning fresh fruits is a traditional pastime in Romania, particularly in rural areas but also in urban households. Rising ... Read More
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Sweet Spreads in Norway
... as the perceived unhealthy nature of many of the category’s products. Still, some degree of product innovation, a continued shift towards more premium-oriented alternatives, and, most importantly, the ingrained nature of these products in Norwegian ... Read More
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Sweet Spreads in Spain
... resulting in double-digit value growth but stagnation in volume, and volume consumption is set to remain flat in 2024 despite the stabilisation of prices. With sugar coming under ever greater scrutiny from health conscious consumers, ... Read More
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Sweet Spreads in the Czech Republic
... spreads were viewed as non-essential, prompting some consumers to reduce or limit purchases of these products as an economy measure. Thus, the number of purchases made via promotional offers or discounts increased. More consumers sought ... Read More
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Sweet Spreads in Croatia
... nut and seed based spreads, which is perceived as being healthier, due to the lower sugar content. Peanut butter is also increasingly popular with sports enthusiasts, due its high protein content. Examples of nut spreads ... Read More
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Sweet Spreads in Portugal
... use of irregular sized fruit is helping the category to reduce fruit waste. The utilisation of fruit peel, considered healthy due to its higher fibre content, is encouraged among producing companies to reduce production costs. ... Read More
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Sweet Spreads in Ireland
... growth, overall volume sales of sweet spreads enjoyed a more robust increase compared to the previous year of the review period. Jams and preserves led volume growth, followed by nut and seed-based spreads and honey. ... Read More
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Sweet Spreads in Slovakia
... driving up unit prices at a time when many consumers were already grappling with financial challenges due to inflation and elevated interest rates. In response, shoppers were increasingly seeking price discounts and opting for larger ... Read More
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Sweet Spreads in Hungary
... with smaller contributions from a host of private label alternatives, including those by Tesco, Spar and Lidl. Despite the fact that consumers remain budget conscious when it came to food purchases, the brand’s value share ... Read More
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Sweet Spreads in Lithuania
... sugar and fruit increasing, and the time required for home preparation, it can be more economical and convenient to buy commercially produced jam and preserves. Regional ingredients continue to dominate the market, with cherry, strawberry, ... Read More
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Sweet Spreads in Finland
... sweet spreads is a mature category in the country, thus players are active in offering different flavour profiles and value-added options in order to stand out from the competition. Euromonitor International's Sweet Spreads in Finland ... Read More
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Sweet Spreads in Italy
... robust. Like edible oils players, beekeepers face multiple production challenges. Climate change, with cloudbursts alternating with periods of drought, can damage the flowering of plants and affect the production of honey. In addition, the increasing ... Read More
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Sweet Spreads in the United Kingdom
... by growing awareness of its health benefits and perception as a more wholesome alternative to artificial sweeteners. As consumers increasingly seek natural and unprocessed options, honey's appeal as a better-for-you product continues to rise. Its ... Read More
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Sweet Spreads in the Netherlands
... in sugar prices. In 2024, some additional price increases were noted across various segments within the sweet spreads category. However, increases in 2024 were not as extreme as those experienced the previous year, indicating a ... Read More
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Sweet Spreads in Denmark
... sweeteners like agave, stevia, and maple syrup. While there is still some interest in premium, organic, and flavoured honey, overall sales have been affected by the higher cost of local honey production and cheaper imported ... Read More
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Sweet Spreads in Bulgaria
... Bulgaria over 2024, salaries continued to increase, and packaging and transportation costs remained high for manufacturers, thus putting upward pressure on price. The only category to witness sales decline was jams and preserves, mainly due ... Read More
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Sweet Spreads in France
... and seed based spreads is robust in both value and volume terms, while chocolate spreads is also seeing a positive, albeit not as strong, performance. These areas are supported by the indulgence aspect of chocolate ... Read More
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Sweet Spreads in Sweden
... Value-added features, such as lower sugar content, plant-based or enhanced flavours and texture experiences, have reinvigorated the category and led to a slightly better volume growth over 2024. For example, the new Printzells Hasselnötskräm Créme ... Read More
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Sweet Spreads in Greece
... sugar substitute, even in coffee. Home-made salad dressings containing honey are also very popular among Greeks. However, honey faced strong challenges in 2024. The impact of climate change on the bee population and honey production ... Read More
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Sweet Spreads in Ukraine
... consumers have improved availability of fresh produce during the cold season. As such, jams and preserves are facing competition from homemade alternatives as consumers increasingly look to save money and opt for more affordable options. ... Read More
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Sweet Spreads in Germany
... industry, including limited innovation. Many brands struggle to introduce exciting new flavours or formats that resonate with health-conscious consumers. As a result, there is little incentive for consumers to continue purchasing traditional chocolate spreads, which ... Read More
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Sweet Spreads in Estonia
... in what is a mature product area. While value sales are less for jam and preserves, it is expected to register higher volume growth in 2024. Part of the reason for this is with sugar ... Read More
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Sweet Spreads in Belgium
... decline in sweet spreads. Firstly, maturity on the landscape challenged sales, while high price points led consumers to reduce the volume they purchased, while others simply stopped buying sweet spreads. The latter factor proved especially ... Read More
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Sweet Spreads in Austria
... sweet spreads are perceived as less essential than, say, edible oils or cooking sauces, and so this is an area where consumers can easily cut back or trade down to cheaper options and/or lower quantities. ... Read More
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HW Cooking Ingredients and Meals in Norway
... adversely affected domestic retail sales across several categories of health and wellness cooking ingredients and meals, a trend that was exacerbated by the return to pre-pandemic lifestyles among the local population. More specifically, Norwegian people ... Read More
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