Category: Life Sciences
Europe Life Sciences
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Dietary Supplements in Latvia
... support immune health, like Vitamin D and Zinc, as well as supplements for bone strength and overall wellness, such as Calcium and Multivitamins, have been extremely popular. Latvians are increasingly investing in their long-term health ... Read More
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Paediatric Consumer Health in Lithuania
... with reduced purchasing power, particularly when it comes to cough and cold remedies during the cold and flu seasons. Euromonitor International's Paediatric Consumer Health in Lithuania report offers a comprehensive guide to the size and ... Read More
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Wound Care in Norway
... to be the main driver of sales of wound care solutions. Outdoor activities are already very popular in Norway, more so than in most countries in the world, including an interest in running, skiing, hiking, ... Read More
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Wound Care in Latvia
... are considered good quality among Latvians and offer good value for money. Livsane and Jonax private label products from retailers Benu and Meness Aptieka respectively are seeing retail value share rise in 2024. Although the ... Read More
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Dermatologicals in Latvia
... adding some movement to value growth but to a lesser extent than in 2023. Whilst spending more time at home during the pandemic, Latvian consumers became increasingly aware of the different types of dermatologicals, including ... Read More
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Consumer Health in Latvia
... to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen ... Read More
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Analgesics in Lithuania
... sales. Paediatric analgesics are well-received as the major measure against fevers - a common condition seen in children during seasonal colds and flu. This is helping sales of Ibuprom and Nurofen, appealing to users due ... Read More
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Analgesics in Slovakia
... of OTC analgesics at the end of 2022/early-2023, particularly in the paediatric segment, due to widespread shortages. Media coverage of the shortages, especially of key brands like Panadol and Nurofen, led to panic buying, exacerbating ... Read More
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Dietary Supplements in Slovakia
... 2023. One key subcategory to benefit from this trend are probiotics, which are widely recognised for their positive effects on gut health and overall wellbeing. Before the pandemic, probiotics were gaining significant traction, but this ... Read More
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Consumer Health in Slovakia
... significantly lower than average rate of 11.5% recorded in 2023, many Slovak consumers remain cautious in their spending and are increasingly turning to private label ranges and generics. This shift is especially evident in categories ... Read More
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Consumer Health in Norway
... during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, ... Read More
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Analgesics in Latvia
... well as the surge in viral illnesses affecting consumers. Since 2023, sales of analgesics have declined as demand patterns return to normality and consumers switch to cheaper options. In the first half of 2024, seasonal ... Read More
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Dietary Supplements in Lithuania
... Combination dietary supplements remain a popular type of supplement in Lithuania in 2023. Combinations such as vitamin B with magnesium are in demand, with the combination seen as a good way to get a natural ... Read More
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Herbal/Traditional Products in Latvia
... and prevention of health problems, and they are a strong part of Latvia’s heritage. Consumer demand for herbal/traditional products that support immune health remains strong in Latvia, with ingredients like echinacea and elderberry becoming household ... Read More
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Digestive Remedies in Slovakia
... the habit of purchasing diarrheal remedies at home before going on holiday to avoid unexpected complications and extra expenses. Additionally, the resumption of hectic lifestyles and higher stress levels are driving demand for various digestive ... Read More
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Wound Care in Slovakia
... 2024, Slovak tourism experienced significant growth, with domestic travel projected to rise further as popular destinations like the Tatra Mountains and Zlate Pisky report fully booked accommodation for the upcoming summer and winter seasons. This ... Read More
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NRT Smoking Cessation Aids in Norway
... during the pandemic when the desire to live a healthier lifestyle increased and people had more time. That was followed by two years of correction with declining sales. 2023 marked a return to more familiar ... Read More
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Digestive Remedies in Latvia
... Espumisan, it is becoming more challenging for companies to drive significant new sales without introducing innovative products or compelling marketing strategies. This environment pushes brands to focus on differentiation, whether through new product features, enhanced ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania
... COVID-19 era, and now things have settled back down again. The typical climate in Lithuania means that local consumers are well-versed as to how to tackle seasonal colds and flu, and category segments are chock ... Read More
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Dietary Supplements in Norway
... trends such as increasingly sedentary work and rising screen time. Dietary supplements is also subject to a relatively high level of product innovation, compared to OTC consumer health categories, adding value to the category. Dietary ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia
... medicines and inflationary pressures of p[previous years will continue to have a lingering effect on consumer behaviour, the market is gradually returning to more typical patterns as respiratory infections drive demand. However, the spread of ... Read More
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Digestive Remedies in Norway
... its aftermath. The marked decline in travel during the pandemic significantly drove down demand for diarrhoeal remedies, laxatives, and motion sickness remedies. These types of products are heavily connected to international travel, often purchased in ... Read More
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Paediatric Consumer Health in Norway
... the sense that adding volume is more difficult than in adult segments. The reason for this is that Norwegian parents tend to adopt a strong “less is more” approach. Consumer health products are only taken ... Read More
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Vitamins in Norway
... which often includes taking daily vitamins to improve overall health and protect the immune system. While many Norwegians are sceptical about the use of vitamins, outside of vitamin D which is recommended by the government, ... Read More
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Vitamins in Slovakia
... as consumers gradually shifted their focus from solely boosting immunity to prioritising beauty from within. However, in 2024, retail volumes are projected to rebound slightly, accompanied by a more significant increase in retail value, largely ... Read More
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