Category: Life Sciences
Europe Life Sciences
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Wound Care in Ukraine
... consumer spending power. Although wound care has seen strong growth in current value terms in 2024 much of this comes from rising prices with volume growth being fairly moderate. People are still not travelling much ... Read More
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Digestive Remedies in Sweden
... the COVID-19 pandemic many Swedish consumers have prioritised spending more on travel and international holidays, and this is supporting sales in both these categories. Demand for motion sickness and diarrhoeal remedies was particularly high during ... Read More
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NRT Smoking Cessation Aids in Ukraine
... of Ukraine. Following Russia’s invasion of Ukraine in 2022 a large number of consumers fled the country in search of safety and while some have since returned the population remains well below pre-invasion levels which ... Read More
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NRT Smoking Cessation Aids in Sweden
... Swedes claiming to smoke, there is a limited potential consumer base for NRT smoking cessation aids. With fewer smokers in Sweden, brands have a smaller base to target. As a result, retail volume sales continue ... Read More
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Vitamins in Slovenia
... Slovenia, resulting in a surge in the utilisation of vitamins and dietary supplements. For example, numerous consumers now incorporate vitamin D into their regular routine to bolster long-term immunity. Prior to the pandemic, this was ... Read More
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Dietary Supplements in Serbia
... country. Given the price sensitivity of consumers, this has led to lower consumption of dietary supplements in Serbia. Locals tend to focus on buying essential consumer health products. Since dietary supplements are considered a preventative ... Read More
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Vitamins in Sweden
... to improve wellbeing and take a preventative approach to overall health. Retail volume sales recovered well in single vitamins and multivitamins, with lower inflation in 2024 helping to raise consumer purchasing power. While the threat ... Read More
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Dermatologicals in Ukraine
... in Ukraine while foreign currency exchange rates have come under pressure, which has taken its toll on dermatologicals which relies on a number of imported products. This has placed a cap on volume growth as ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia
... the number of people affected by commonly transmitted coughs and colds. With the full reopening of society and return to schools and workplaces, the number of cough and cold cases are back to pre-pandemic levels ... Read More
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Sleep Aids in Ukraine
... and traditional methods do not always help and therefore many people have been looking for other solutions. Rx sleep aids are usually only considered in more serious cases which leaves a gap in the market ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia
... incidence of coughs and colds at the beginning of 2024. Unit prices continued to rise in line with the arrival of several new launches in 2023-24. The leading brand Prospan has launched a new syrup ... Read More
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Paediatric Consumer Health in Ukraine
... 2024 many families have remained abroad due to safety fears which has limited the category’s recovery. Furthermore, birth rates have also fallen due to the fear and uncertainty created by the war. Nevertheless, the category ... Read More
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Paediatric Consumer Health in Serbia
... declining birth rate, with volume sales of nappy (diaper) rash treatments declining in 2024. Rising consumer awareness is providing some support to volume growth although the lingering economic pressures is still a limitation for many ... Read More
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Herbal/Traditional Products in Switzerland
... potentially harmful chemical ingredients. These products benefit from the perception that they are safer and have fewer side effects compared to conventional OTC medications. However, Swiss medical authorities continue to caution consumers about the potential ... Read More
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Dermatologicals in Sweden
... more time socialising outside the home, they were more exposed to environments which could lead to lice infestations. Similarly, hair loss treatments continued to see growth in 2024. With life back to normal after the ... Read More
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Analgesics in Serbia
... peaking during the cold and flu season. Consumers are more accustomed to buying analgesics since the pandemic, when these products were used to treat symptoms of COVID-19. However, due to its maturity volume growth is ... Read More
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Digestive Remedies in Switzerland
... influenced by the resurgence of travel following the conclusion of the COVID-19 pandemic. Despite this, laxatives and diarrhoeal remedies remain the largest subcategories within digestive remedies.. As Swiss consumers reconnect with their pre-pandemic lifestyles, social ... Read More
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Dermatologicals in Serbia
... encouraging sales. Moreover, Serbians are getting better access to medical checkups and therefore advice from a doctor which is supporting sales of dermatologicals. Euromonitor International's Dermatologicals in Serbia report offers a comprehensive guide to the ... Read More
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Dietary Supplements in Slovenia
... ensuring solid value growth in the year. Dietary supplements are commonly taken to address health issues, and are increasingly consumed as a preventive measure, supported by extensive television and social media advertising. Euromonitor International's Dietary ... Read More
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Wound Care in Switzerland
... cost of living, making them more willing to invest in wound care products. The ageing population is also driving demand for these products, as older individuals often have more sensitive skin that is prone to ... Read More
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Dermatologicals in Slovenia
... rising prices due to inflation. Consumer demand for dermatologicals in Slovenia is largely driven by ongoing innovation and new product development by renowned manufacturers. The growth of e-commerce is also supporting the expansion of the ... Read More
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Vitamins in Switzerland
... into their daily routines to bolster their immunity, with Vitamins C and D continuing to experience robust growth. While many individuals prioritise obtaining vitamins from whole foods as part of a balanced diet, it is ... Read More
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NRT Smoking Cessation Aids in Switzerland
... by ongoing anti-smoking campaigns that aim to raise awareness of the associated health risks, progress remains slow. Many smokers exhibit a lack of interest in quitting, often coupled while the effectiveness of NRT aids is ... Read More
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Wound Care in Serbia
... of living. Consumers are prioritising essential consumer health products and are choosing not to stock up on wound care unless they need it. Brand loyalty remains low in this category as consumers are looking for ... Read More
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Herbal/Traditional Products in Serbia
... previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro... ... Read More
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