Category: Household Products
South America Household Products
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Laundry Care in Peru
... numerous production stoppages, which had a negative impact on the country's distribution and supply chain. Added to this, consumers felt the impact of the coastal El Niño phenomena which led to the destruction of thousands ... Read More
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Toilet Care in Ecuador
... its new Pato Discos Activos brand. As toilet care is considered a less essential item in Ecuador, consumers need to be persuaded about the benefits of its use through marketing communications if the category is ... Read More
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Surface Care in Ecuador
... under control and virus concerns reduced, consumers, demand for surface care is falling. Nevertheless, retail volume and current value sales of surface care remain well above pre-pandemic levels, with many households still putting a stronger ... Read More
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Polishes in Ecuador
... return to in-person classes after pandemic-related disruptions and students once again returned to wearing school shoes and sought to keep them polished. The return to offices has further boosted demand for shoe care as workers ... Read More
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Surface Care in Colombia
... care sales remain well above pre-pandemic levels in 2023. The weaker performance can be partly explained by the lower focus on disinfection habits since the pandemic, coupled with the more difficult economic situation and high ... Read More
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Laundry Care in Brazil
... terms of volume, liquid detergents experienced higher growth compared to the powder format, as home care players expanded the availability of liquid laundry care products. Euromonitor International's Laundry Care in Brazil market report offers a ... Read More
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Air Care in Brazil
... other air care was the most dynamic performer, while gel air fresheners continued to wane in popularity as local consumers further shifted to other formats. Euromonitor International's Air Care in Brazil market report offers a ... Read More
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Toilet Care in Brazil
... an ongoing topic, nonetheless, as Brazil experienced a consistent trend of lower interest rates, fostering economic stimulus and encouraging investment in various sectors. This economic scenario led to positive demand for various home care categories, ... Read More
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Air Care in Colombia
... their budgets. The trend towards hybrid working, which has become more permanent in Colombia, is resulting in more time spent at home. In turn, this has supported demand for spray/aerosol and liquid air care, which ... Read More
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Toilet Care in Colombia
... and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet liquids/foams since 2022, as these products are considered non-essential for most Colombians. Consumers are choosing to avoid these items ... Read More
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Polishes in Brazil
... negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product ... Read More
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Bleach in Colombia
... bleach are still above pre-pandemic levels as the cleanliness habit persists among some households. Moreover, there is a greater understanding of the importance of disinfection to prevent different diseases. While retail prices of bleach have ... Read More
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Bleach in Brazil
... due to lower inflationary pressures. The improving economic framework encouraged some Brazilian consumers to search for substitutes that could also offer affordability and strong cleaning performance, on a better cost-benefit relation, such as standard floor ... Read More
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Dishwashing in Brazil
... showed signs of decreasing inflationary pressure, resulting in an improvement in purchasing power for low- and mid-income consumers. Euromonitor International's Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of ... Read More
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Polishes in Colombia
... return to face-to-face classes in schools and the return to offices, either full-time or under hybrid working schemes. In offices, the dress code has become more relaxed in recent years, and it is now more ... Read More
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Home Care in Colombia
... but this trend became more acute in 2023 with consumers prioritising only the most essential goods and seeking out the most affordable prices in different retail channels. In this quest for the best price, brand ... Read More
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Home Care in Brazil
... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More
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Surface Care in Brazil
... cleaners, bathroom cleaners, home care disinfectants and scouring agents. These products, in addition to standard floor cleaners and window/glass cleaners, presented the highest retail value growth rates in 2023. Euromonitor International's Surface Care in Brazil ... Read More
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Dishwashing in Colombia
... more time out of the home after the COVID-19 pandemic years, when the percentage of people who cooked almost daily was above 54%, according to the Euromonitor Survey Voice of the Consumer. With the return ... Read More
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Laundry Care in Colombia
... category. While volume sales of powdered detergents and spot and stain removers contracted, others like liquid and bar detergents saw healthy growth. Consumers are facing lower purchasing power, which is driving the appeal of affordable ... Read More
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Home Care in Chile
... levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registered a contraction, while unemployment experienced the highest rates since 2009 (excluding 2020 affected by the pandemic), and inflation rates - although ... Read More
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Dishwashing in Chile
... decline in retail volume sales could be explained by the end of pandemic restrictions, resulting in consumers spending less time at home cooking and eating, and thus washing dishes less frequently. Euromonitor International's Dishwashing in ... Read More
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Polishes in Chile
... essential, and the lack of innovation from players negatively impacted demand over the review period. Many local consumers consider polishes obsolete given its specific uses. Compared to other home care categories, polishes did not benefit ... Read More
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Toilet Care in Chile
... the ending of restrictions and the resumption of life outside of the home, including the return to work and school, thereby significantly reducing the usage of bathrooms and toilets during the day. As a consequence, ... Read More
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Surface Care in Chile
... waning impact of the pandemic, with Chileans cleaning less frequently compared to when they spent greater time at home. Euromonitor International's Surface Care in Chile market report offers a comprehensive guide to the size and ... Read More
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