Category: Household Products
South America Household Products
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Polishes in Peru
... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More
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Toilet Care in Peru
... the home, has served to hinder demand. Moreover, the challenging economic environment has slowed recovery across many categories, including toilet care, with such products seeing a reduction in consumer awareness. Euromonitor International's Toilet Care in ... Read More
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Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
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Home Care in Brazil
... the last few years, many Brazilian consumers were willing to trade down when it came to home care products, leading the industry to see stronger growth in retail volume terms than in current value terms ... Read More
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Bleach in Chile
... difficult economic situations, local consumers tend to adjust their bleach usage, using less but with greater care. On the other hand, a further rise in the average unit price continued to drive up value sales ... Read More
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Home Care in Bolivia
... a severe shortage of US dollars owing to falling foreign reserves arising from declining gas production and mounting debt levels. A failed coup in June also heightened economic instability. This led to high inflation, with ... Read More
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Toilet Care in Argentina
... cutting back on products that were not perceived as strictly necessary. While toilet care products were more likely to remain in the shopping basket than some other home care goods, they still experienced a reduction ... Read More
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Laundry Care in Peru
... saw a slight decline in current value as core brands began to lose significant ground, in contrast to the substantial growth experienced by economy brands in recent years. This trend has been particularly evident in ... Read More
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Bleach in Argentina
... in Argentina. Among these products, bleach posted the smallest decline in sales in 2024, making it one of the better performers in the home care sector, despite an overall reduction in volume. Euromonitor International's Bleach ... Read More
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Home Care in Argentina
... drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, ... Read More
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Home Care in Chile
... after two years of historically high double-digit inflation rates, in line with the region. Following efforts by the central bank through interest rate hikes, inflation was brought under control. In 2024, year-on-year inflation was projected ... Read More
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Dishwashing in Brazil
... Despite being a category where the product is seen and used daily by consumers, hand dishwashing continues to have few differentiating factors between brands, with price being the main driver of purchasing decisions, followed by ... Read More
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Polishes in Brazil
... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More
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Bleach in Brazil
... than one purpose gained traction, with bleach also being deemed too aggressive for certain surfaces, besides leading to unwanted stains on clothing. The rising number of single-person households, with less space and less time to ... Read More
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Dishwashing in Bolivia
... Value sales for automatic dishwashing continued to be low, as penetration of dishwashers in local households is only in the single digits. However, it also registered volume growth, though not as high as for hand ... Read More
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Laundry Care in Bolivia
... well as inputs for production. This was due to sharp falls in foreign currency reserves. These price pressure also led consumers trading down. Euromonitor International's Laundry Care in Bolivia market report offers a comprehensive guide ... Read More
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Surface Care in Bolivia
... of US dollars in the formal financial system due to sharp falls in foreign currency reserves and this increased prices for imports in particular. Affordable imported brands were more severely impacted, as the price differentiation ... Read More
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Polishes in Colombia
... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More
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Surface Care in Colombia
... discounters, supermarkets, and hypermarkets and the rapid rise of private label. These retailers are engaging in a price war to attract more customers to their stores, as the economic conditions have not changed significantly and ... Read More
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Bleach in Colombia
... a negative impact on growth in current value terms, with it serving to push prices down. Nonetheless, on the flipside, the rapid rise of private label bleach continued to have a positive impact on retail ... Read More
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Air Care in Colombia
... instance, candle, gel, and other air care products continued to display a decline in sales with some consumers finding better alternatives in terms of price and/or effectiveness. Although air care products are not considered essential ... Read More
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Toilet Care in Colombia
... in sales. Products for the specific cleaning and maintenance of toilets are not considered essential in most households. Instead, consumers often use multipurpose products like bleach that offer disinfection and stain removal but at a ... Read More
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Dishwashing in Peru
... items considered a priority in terms of weekly spending. A key driver of growth has been price reductions led by Alicorp SAA and private label offerings. This has spurred rapid growth in liquid dishwashing products, ... Read More
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Surface Care in Peru
... of cleaning habits following the pandemic. During the COVID-19 crisis, consumers - especially those from middle- and high-income groups - increased their consumption of products such as home care disinfectants and kitchen, floor and oven ... Read More
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Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
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