Category: Household Cleaners
Africa Household Cleaners
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Home Care in Middle East and Africa
... continued to grow in the subsequent years in both volume and real value terms, in spite of home care in a number of countries in the region operating in a tough economic climate at the ... Read More
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Wipes in Cameroon
... priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has further increased awareness and demand, and there is a noticeable shift away from cheaper alternative products such as toilet paper. Many parents who buy disposable ... Read More
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Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
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Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
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Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
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Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
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Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
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Surface Care in Kenya
... needs. With only a limited number of brands offering oven cleaners in the market, Chandaria Industries aims to bridge this gap and stand out from the crowd. The introduction of the Velvex oven cleaner is ... Read More
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Polishes in Kenya
... current value growth rates for shoe polish were slower in 2023, compared to 2022. This was informed by signs of maturity in the demand for shoe polish, alongside a low level of competition in the ... Read More
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Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
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Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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Toilet Care in Cameroon
... to the prevalent use of powder bleach and handwash detergent as makeshift toilet care alternatives, coupled with the limited availability of water-based system toilets in Cameroonian homes. Euromonitor International's Toilet Care in Cameroon market report ... Read More
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Polishes in Cameroon
... shoe polish resulting from this, is helping to stabilise prices in the category. Indeed, it is noted that price hikes have previously been extremely steep for leading shoe polish brands such as Kiwi (SC Johnson ... Read More
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Surface Care in Cameroon
... local brands and well-executed awareness campaigns further reinforce the position of multi-purpose cleaners, fostering the growth seen. Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of ... Read More
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Home Care in Cameroon
... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More
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Bleach in Cameroon
... brand's well-established presence and the solid reputation it has earned for delivering high-quality and highly effective bleach products. However, this long-standing supremacy now faces challenges from key competitors who, although they may not be in ... Read More
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Wipes in Egypt
... by consumers facing economic challenges and budget constraints. The steep 45% average price increase prompted consumers to prioritise more essential household needs over quality brands, opting instead for more affordable alternatives. This shift in consumer ... Read More
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Bleach in Tunisia
... prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of transportation, proved a pivotal factor in the overall escalation of bleach prices. The strong economic challenges underscored the intricate interplay of market dynamics, ... Read More
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Toilet Care in Tunisia
... brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC Net (The Bolton Group) and General (Henkel-Alki Tunisie), which hold significant retail value shares in toilet care in the market. Nicols is another well-known international ... Read More
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Polishes in Tunisia
... in 2023. Metal polish continued to register the highest growth in retail volume and value terms. Higher awareness among Tunisian consumers regarding the significance of polish for maintaining metal played a pivotal role in the ... Read More
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Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
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Home Care in Tunisia
... and economic crises and a concomitant decline in Tunisian purchasing power, as well as the strong use of traditional alternatives. While home care saw overall retail volume growth in 2023, this was slow, and slower ... Read More
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Surface Care in Nigeria
... registered a slight drop in retail volume sales, with home care disinfectants continuing to register positive retail volume growth despite low purchasing power. Home care disinfectant is considered essential by many, with health and sanitation ... Read More
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