Category: Household Cleaners
Africa Household Cleaners
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Wipes in Egypt
... by consumers facing economic challenges and budget constraints. The steep 45% average price increase prompted consumers to prioritise more essential household needs over quality brands, opting instead for more affordable alternatives. This shift in consumer ... Read More
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Home Care in Côte d'Ivoire
... the effect of US dollar appreciation on import costs. Nevertheless, a growing middle- and high-income consumer base maintained their purchasing habits and boosted the demand for home care, while lower-income buyers favoured traditional offers, counterfeit ... Read More
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Home Care in Ghana
... volume sales dropped sharply as consumers were forced to prioritise their spending as their disposable income was squeezed due to Ghana’s struggling economy. New players are however entering the market with more affordable products as ... Read More
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Home Care in Ethiopia
... is widening due to investment in sanitation projects and modern housing developments and increased awareness of the importance of good hygiene practices in the home. Nonetheless, middle- and high-income consumers form the key consumer base ... Read More
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Home Care in Tanzania
... in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pressures and price rises which pushed consumers towards smaller and cheaper packs. There is a strong presence of local players while distribution is ... Read More
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Home Care in Uganda
... addition, population growth, retailing development and urbanisation continued to boost sales. However, the increased cost of living, forced consumers to focus their reduced spending power on essential items and utilise traditional and home-made alternatives to ... Read More
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Bleach in Tunisia
... prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of transportation, proved a pivotal factor in the overall escalation of bleach prices. The strong economic challenges underscored the intricate interplay of market dynamics, ... Read More
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Toilet Care in Tunisia
... brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC Net (The Bolton Group) and General (Henkel-Alki Tunisie), which hold significant retail value shares in toilet care in the market. Nicols is another well-known international ... Read More
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Polishes in Tunisia
... in 2023. Metal polish continued to register the highest growth in retail volume and value terms. Higher awareness among Tunisian consumers regarding the significance of polish for maintaining metal played a pivotal role in the ... Read More
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Toilet Care in Egypt
... carrying lower average unit prices, for their enhanced hygiene routines. Euromonitor International's Toilet Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
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Home Care in Tunisia
... and economic crises and a concomitant decline in Tunisian purchasing power, as well as the strong use of traditional alternatives. While home care saw overall retail volume growth in 2023, this was slow, and slower ... Read More
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Surface Care in Nigeria
... registered a slight drop in retail volume sales, with home care disinfectants continuing to register positive retail volume growth despite low purchasing power. Home care disinfectant is considered essential by many, with health and sanitation ... Read More
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Polishes in Egypt
... suffered significant declines in sales volumes as consumers reallocated their budgets to more essential household needs. Instead, consumers turned to more affordable products for polishing or used multi-purpose surface care products with integrated polishing features. ... Read More
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Surface Care in Tunisia
... retail e-commerce. The owners of international surface care brands like Sanytol, Mr Propre, Rainett, among others, are strategically focused on expanding their footprint in modern grocery retailers, in particular. This emphasis on distribution through modern ... Read More
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Bleach in Egypt
... other household tasks such as cleaning bathrooms, removing mildew, and cleaning glass dishes, which has contributed to its consistent growth in sales volumes. Although the inflation rate in 2023 exceeded 38% as of September, the ... Read More
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Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
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Polishes in Nigeria
... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More
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Bleach in Nigeria
... or clothes with stubborn stains, as well as using the product as a household multi-purpose cleaner for kitchens, bathrooms and toilets. Therefore, the growth in retail volume terms amid increased unit prices drove strong double-digit ... Read More
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Home Care in Egypt
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Surface Care in Egypt
... The higher prices were driven by currency devaluation, a high inflation rate, and rising raw material costs. Various surface care products performed differently, with a shift in consumer preferences from some categories to others. For ... Read More
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Surface Care in Algeria
... ongoing Russian-Ukrainian conflict. Many sophisticated surface care products, such as bathroom cleaners, descalers, kitchen cleaners, oven cleaners, are facing weaker demand. Moreover, given that Algerians tend to be price conscious when shopping, many households are ... Read More
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Home Care in Algeria
... in society is stimulating demand for home care products. Nevertheless, all categories recorded a slightly lower performance than the previous year, mainly due to weaker consumer purchasing power. Algeria has a fragile economy and faces ... Read More
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Toilet Care in Algeria
... care. Sales performance has also been hampered by the maturity of this category and limited new product launches. Thus, toilet care remains one of the smallest home care categories in Algeria, in terms of volume ... Read More
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Polishes in Algeria
... expenditure on essential goods. The most popular polish is furniture polish, which is widely available compared to niche variants, such as metal polish, which are only available via modern channels, such as hypermarkets and supermarkets. ... Read More
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