Category: House & Home
Middle East House & Home
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Surface Care in Israel
... of materials and production, in addition to import taxes. While the impact was felt by local consumers, resulting in a third consecutive year of retail volume declines in 2023, this performance was also due to ... Read More
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Polishes in Israel
... to lead busy lifestyles, especially following the easing of pandemic-related restrictions, with a high number of working hours. Therefore, products not deemed necessary for basic cleanliness and hygiene in the home were left out of ... Read More
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Home Care in Oman
... the majority of consumers. In 2023, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. Euromonitor ... Read More
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Air Care in Israel
... away from these products due to concerns over the impact of chemicals being released into the home. Further price increases were another negative factor forcing consumers to review their purchases of air care, certainly in ... Read More
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Home Care in Jordan
... care product prices have witnessed a slight decline, leading to an increase in volume sales compared to current value. This trend reflects a dynamic market landscape where consumer preferences for on-trade purchases have influenced overall ... Read More
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Home Care in Qatar
... hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Meanwhile, strong value growth was also fuelled by high inflation, with manufacturers facing a significant ... Read More
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Home Care in Kuwait
... this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products. With the pandemic over foreign ... Read More
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Laundry Care in Israel
... Unilever raised the prices of its products, including Badin, which increased by 10%-32%. The latter is present with a wide product portfolio, including liquid fabric softeners, laundry aids and fine fabric detergents. In response to ... Read More
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Home Care in Iraq
... of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity ... Read More
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Bleach in Israel
... hygiene concerns. Euromonitor International's Bleach in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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Home Insecticides in Israel
... home insecticides, despite its affordability, as these products are increasingly considered harmful to health by local consumers due to their composition of chemicals used to eradicate insects. Euromonitor International's Home Insecticides in Israel market report ... Read More
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Dishwashing in Israel
... the Israeli government sought to reduce the consumption of single-use plastic, which has received growing publicity for its detrimental effect on the environment. Prior to the tax coming into effect, many local consumers stockpiled plasticware. ... Read More
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Toilet Care in Saudi Arabia
... in easy-glide application. Local consumers appreciate toilet care products such as these, because of their undeniable necessity in cleaning and effectiveness, along with the efficiency and time-saving nature. Toilet liquids/foam also benefits from its more ... Read More
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Bleach in Saudi Arabia
... demand continued to rise in 2023, as bleach offers a much lower average unit price compared to surface care, for instance. Therefore, despite growing concerns about the chemical composition of bleach, with some consumers moving ... Read More
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Laundry Care in Saudi Arabia
... laundry care, laundry detergents remained the dominant category with powder detergents remaining more popular than the liquid format. Nevertheless, a large segment of consumers still invariably purchase the standard versions of liquid detergents, as opposed ... Read More
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Home Insecticides in Saudi Arabia
... This helped drive up demand for home insecticides, with these products benefiting from general hygiene awareness and insects’ potential to spread disease, although sales were mainly supported by the dominant format of spray/aerosol insecticides. Euromonitor ... Read More
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Bleach in the United Arab Emirates
... the category's retail volume growth compared to the surge in 2020. Despite ongoing positive growth in retail volume and current value terms in 2023, the pace of this growth has decelerated since the peak of ... Read More
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Surface Care in Saudi Arabia
... in 2023. Products in surface care claiming to kill 99.99% bacteria or germs and providing long-lasting effects are continuing to see greater demand for cleaning, hygiene and disinfection purposes. Euromonitor International's Surface Care in Saudi ... Read More
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Home Insecticides in the United Arab Emirates
... driven by the increasing demand for efficient and convenient pest control solutions, which align with changing consumer preferences. On the other hand, insecticide baits continued to faced significant declines in 2023, primarily due to evolving ... Read More
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Home Care in Saudi Arabia
... home seclusion, demand for many products increased in 2023. This performance was supported by a number of factors. Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and ... Read More
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Polishes in the United Arab Emirates
... by the surging demand for premium and luxurious furniture. Simultaneously, the increasing interest in high-quality furnishings reflects a noteworthy trend in the local market, driving up consumer demand for metal furniture, which is expected to ... Read More
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Dishwashing in the United Arab Emirates
... and exploring eco-friendly options. These promotional efforts have been effective in capturing consumer interest and increasing volume sales. Manufacturers, especially ones present in automated dishwashing, frequently offer buy-two-get-one-free deals, which resonate well with cost-con... Euromonitor ... Read More
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Home Care in the United Arab Emirates
... and heightened consumer demand for essential home care products, as well as latent category products, shaping the direction of market expansion. Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide ... Read More
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Air Care in the United Arab Emirates
... as consumers now prioritise essential air care products and cost-effective alternatives. While demand for premium air care is waning, budget-friendly solutions are witnessing growth. The prevailing inflationary conditions are encouraging consumers to seek air care ... Read More
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