Category: House & Home
Greece House & Home
-
Polishes in Greece
... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More
-
Air Care in Greece
... persuade more consumers to buy these products. Air care remains a discretionary category and therefore its performance has been heavily impacted by the sharp decline in disposable incomes of many consumers in the context of ... Read More
-
Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
-
Home Insecticides in Greece
... subject to rising prices. Despite this, the category saw a more stable performance in retail volume terms in 2024 compared to the previous few years. This was in part due to the rising number of ... Read More
-
Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
-
Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
-
Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
-
Dishwashing in Greece
... companies had to implement price drops. This led to significant price drops from all of the key players which resulted in hand dishwashing posting a decline in current value terms in 2024, with this also ... Read More
-
Dishwashers in Greece
... largely due to consumers leading busy lifestyles seeking convenience. Dishwashers retain a higher appeal amongst families and larger households, while gaining traction in smaller households. Importantly, advances in dishwasher technology have led to more energy-efficient ... Read More
-
Refrigeration Appliances in Greece
... the form of vouchers for consumers to replace older refrigeration appliances with new, more energy-efficient models. The households that received the vouchers replaced their refrigeration appliances in 2023. In 2024 sales derived from new purchases ... Read More
-
Microwaves in Greece
... in a single unit proved to be the best performers in growth terms. A new trend in premium models is the integration of added functions, such as air frying and steam cooking. The shift to ... Read More
-
Vacuum Cleaners in Greece
... popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as ... Read More
-
Food Preparation Appliances in Greece
... spending. Moreover, most types of food preparation appliances witnessed retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, when consumers spent more time cooking at home. This reduced the need to purchase new ... Read More
-
Home Laundry Appliances in Greece
... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More
-
Small Cooking Appliances in Greece
... the most dynamic category, posting further double-digit retail volume and current value growth in 2024. When first introduced, air fryers appealed mostly to single-person households. However, a growing appeal amongst families is driving a demand ... Read More
-
Consumer Appliances in Greece
... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More
-
Large Cooking Appliances in Greece
... replacement purchases. Consumer awareness of the format has been growing, driving a wave of replacement purchases with more consumers shifting from vitroceramic to induction hobs. The bulk of retail volume sales of new purchases also ... Read More
-
Air Treatment Products in Greece
... subsidies to consumers who replaced their old split air conditioners and upgraded to more energy-efficient models. This contributed to spikes in retail volume growth in the main category, split air conditioners, in 2022 and 2023. ... Read More
-
Personal Care Appliances in Greece
... outperform personal care appliances as a whole in retail volume growth terms at the end of the review period. Hair styling appliances performed well, driven by the momentum of hair styling brushes. Given their higher ... Read More
-
Greece Consumer Electronics Retail Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The consumer electronics retail market comprises the sales of communications equipment, ... Read More
-
Domestic Appliances Market in Greece to 2027
... from 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with ... Read More
-
Greece Furniture Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
-
Greece Domestic Appliance Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
-
Greece Furniture Market Outlook (2018-2026)
... forecasts until 2026 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly ... Read More
-
Home and Garden Specialist Retailers in Greece
... first half of 2020 led to the temporary closure of non-essential retail outlets, while many consumers were reluctant to return to in-person shopping due to a fear of contagion even after they re-opened. COVID-19 also ... Read More
Research Assistance
