Category: General House & Home
Europe General House & Home
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Polishes in Slovakia
... substitute – especially with the growing interest in more exciting and modern home care categories (e.g., furniture polish wipes in surface care). Meanwhile, polishes are increasingly being seen as discretionary products which are becoming old-fashioned. ... Read More
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Home Insecticides in Serbia
... the consumer base and reduced purchase frequency. High inflation stimulated economising, with consumers paying greater attention to prices. As such, this led to approximately 30% of home insecticide products being purchased at discount prices during ... Read More
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Polishes in Serbia
... consumers to forgo the purchases of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Furthermore, the return to pre-pandemic lifestyles among the population ... Read More
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Home Insecticides in Spain
... change, which brought about an increase in the presence of mosquitos and other insects. A growing awareness of the impact of insect bites on health, such as allergic reactions, skin infections, or the spread of ... Read More
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Polishes in Spain
... furniture and footwear, with many consumers moving away from wood, leather and other materials that require polishing. Furthermore, with Spaniards leading increasingly busy lives, many are showing a preference for multipurpose home care products, which ... Read More
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Home Insecticides in Bosnia and Herzegovina
... lower demand for home insecticides in 2023. In addition, the high cost of living has forced consumers to reassess their expenditure in 2023 and cut down on non-essential purchases. Rising unit prices have also impacted ... Read More
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Home Insecticides in Greece
... much as possible, especially in light of the price-sensitive consumer environment, an increase in unit prices has been inevitable. This means value sales are being supported by these higher prices, while volume sales remain in ... Read More
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Home Insecticides in Sweden
... manufacturers and retailers in the production and distribution processes. Several factors contribute to this phenomenon, including heightened expenses associated with material sourcing, rental levels for production facilities, and salaries for the workforce involved in the ... Read More
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Polishes in Ireland
... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More
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Home Care in Bosnia and Herzegovina
... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More
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Polishes in Greece
... the category not having a great deal of choice for consumers seeking to trade down, i.e., a low presence of private label. Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the ... Read More
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Polishes in Poland
... growth, with the purpose of furniture polish going beyond aesthetics to help maintain the longevity and quality of furniture. Polish consumers appreciate that regular use of furniture polish can extend the lifespan of furniture, keeping ... Read More
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Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
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Home Insecticides in Norway
... of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, ... Read More
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Polishes in the Netherlands
... some impact, as office workers spend time at home requiring fewer formal shoes. Players are thus focusing their efforts on providing different product lines to cater to the diverse needs of consumers, as well as ... Read More
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Home Insecticides in Romania
... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More
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Polishes in Norway
... floor polish, and automatic dishwashing tablets produce spot-free, shiny cutlery. This widening availability of products that offered the same functionality as task-specific polishes has led many local consumers to question the need for the latter, ... Read More
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Home Insecticides in Ireland
... conducive to the spread of insects, consequently aiding sales of home insecticides. Consequently, while other home care products saw retail volume sales challenged in 2023, sales in home insecticides remained positive, with strong volume growth ... Read More
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Home Insecticides in Croatia
... the summer months, which is contributing to the rising demand for home insecticides. August 2023 was extremely hot and the warm weather continued until October, which was favourable for mosquitoes. Euromonitor International's Home Insecticides in ... Read More
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Polishes in Latvia
... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More
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Polishes in Finland
... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More
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Home Insecticides in Switzerland
... generally when the insect population proliferates. As such, annual sales are often concentrated during only a few months of the year. Furthermore, the category is deeply reliant on weather conditions during these key months and ... Read More
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Home Insecticides in Hungary
... the weak summer season. In addition, consumers were often not interested in coils and ignored the problem of flying insects, which led to the volume sales decline. With high inflation and lower purchasing power, many ... Read More
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Home Insecticides in Lithuania
... is the size of the insect population. In 2023, the weather in Lithuania was far more suitable for insect breeding, triggering a surge in demand for home insecticides. Retail volume and current value sales surpassed ... Read More
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Home Insecticides in Estonia
... the previous year, volume growth was marginal. The standout performer was insecticide baits, which registered double-digit percentage volume growth. Insecticide baits offer a targeted and discreet solution for pest control and are becoming a preferred ... Read More